TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    GistTechTarget Priority Engine
    Editions & Modules
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    GistTechTarget Priority Engine
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GistTechTarget Priority Engine
    Considered Both Products
    Gist
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    20 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    21 Answers
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    20 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    GistTechTarget Priority Engine
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Gist and TechTarget Priority Engine
    Feature
    Gist
    8.9
    2 Ratings
    2% above category average
    TechTarget Priority Engine
    -
    Ratings
    Chat history and transcripts8.92 Ratings00 Ratings
    Chat reporting8.92 Ratings00 Ratings
    Chat and web analytics8.92 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Gist and TechTarget Priority Engine
    Feature
    Gist
    -
    Ratings
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Contact information00 Ratings10.09 Ratings
    Company information00 Ratings10.09 Ratings
    Industry information00 Ratings10.09 Ratings
    Intent Data
    Comparison of Intent Data features of Gist and TechTarget Priority Engine
    Feature
    Gist
    -
    Ratings
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings10.08 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings10.08 Ratings
    Buyer journey tracking00 Ratings10.08 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings10.06 Ratings
    Best Alternatives
    GistTechTarget Priority Engine
    Small Businesses
    Olark
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Zoho SalesIQ
    Score9.7 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    Genesys DX (discontinued)
    Score10 out of 10
    Bombora
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GistTechTarget Priority Engine
    Likelihood to Recommend
    9.5
    (112 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    8.2
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.7
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.6
    (9 ratings)
    7.7
    (2 ratings)
    User Testimonials
    GistTechTarget Priority Engine
    Likelihood to Recommend
    Gist
    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    Gist
    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    Gist
    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Likelihood to Renew
    Gist
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Usability
    Gist
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Read full review
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Support Rating
    Gist
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Incentivized
    Read full review
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Alternatives Considered
    Gist
    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Return on Investment
    Gist
    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots

    Gist Screenshots

    Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings