Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.
N/A
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Treasure Data
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.
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Pricing
Glassbox
Google Analytics
Treasure Data
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Glassbox
Google Analytics
Treasure Data
Free Trial
Yes
No
No
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Glassbox
Google Analytics
Treasure Data
Considered Multiple Products
Glassbox
Verified User
Analyst
Chose Glassbox
The ability to integrate our current tools with Glassbox has been one of our major priorities. We have quite a lot of tools we use and we needed an analytics tool that could integrate with all of them: VoC, A/B testing, Google Analytics, Adobe, Jira, and more. I love that all …
Verified User
Director
Chose Glassbox
Google Analytics is great in managing our campaigns and in telling us the levels of conversion. The same for our a/B testing tools which tell us which test is converting higher than the other. The problem with these tools is that they do not tell you the why behind the what - …
Verified User
Manager
Chose Glassbox
Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can …
Verified User
Manager
Chose Glassbox
Glassbox was able to provide a solution to both a technical and experience use cases. Glassbox put same emphasis on the technical and experience struggles which provide us with more data than any other tools we've seen. Glassbox also ties all events to revenue which helps us …
Verified User
Analyst
Chose Glassbox
The automatic tagging abilities were very important for us as we do not have the resources to tag all the website events. The 100% data is crucial to make more informed decisions. The Glassbox service team is also great and very helpful.
Verified User
Analyst
Chose Glassbox
We needed advanced customization abilities and to relate campaigns to revenue both of which Glassbox does extremaly well
Verified User
Director
Chose Glassbox
More intuitive, and the amount of data is really great. I loved the clean UI of the session replay.
Verified User
Manager
Chose Glassbox
The integrations abilities as well as the quick and easy implantation of the tool.
Verified User
Manager
Chose Glassbox
Glassbox covers everything - from technical to experience related events and the integration with our existing tools is super important for us as we stream data from our VoC and analytics tools to Glassbox and can use one centralized system for all our use cases. The support is …
Verified User
Consultant
Chose Glassbox
While Glassbox has the smoothest interface and product, it still lacks against the leaders like Google and Adobe in terms of the flexibility the giamts provide for integration with any kind of technology the oragnisations are following
UI is very clean and Glassbox integrations with every tool we have in our stack was super important for us. Also, the out-of-the-box reports and easy customization of the system to match our needs
It is easy to set up and configure based on use cases and KPIs. The system is very intuitive and allows customization. Also, lots of insights from the very beginning
Verified User
Manager
Chose Glassbox
Easy to use even without technical background and the many ways the data is presented.
Verified User
Executive
Chose Glassbox
Glassbox were able to understand the problems we were trying to solve in our company. They were able to help us identify that a good chunk of our customers were having poor exuberance on our site due to issues that were being caused on the customer side. Once they were able to …
Answered all of our use cases as well as provided a clear roadmap to success. We received on going support and insights eve before we even signed which helped get more stakeholders in our company onboard.
Verified User
Analyst
Chose Glassbox
Glassbox has the ability to adjust to the digital market needs. Their understanding of use cases and what companies care about in terms of improving their conversion rates is the main reason why we chose to go with Glassbox. Plus, the UI is easy to navigate through and is more …
Verified User
Manager
Chose Glassbox
The user interface is clean and the tool's ability to show different users in the organization what they care about in terms of data and reports
Verified User
Manager
Chose Glassbox
Glassbox has a good understanding of what is needed in terms of an analytics tool. The tool's ability to capture 100% data and generate AI-driven insights is one of the reasons we decided to go with Glassbox. Further, Glassbox's ability to provide instant recommendations on how …
We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing …
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
I’ve found that Glassbox is particularly well-suited during marketing campaigns, because you can export and analyze data in real-time, track the campaign’s effectiveness, and gain immediate insight into how customers are interacting with your website. With these insights, we’re able to tweak campaigns on the fly to increase engagement and conversion rates. Similarly, since Glassbox allows us to monitor customer interactions in real-time, we gain immediate feedback on how our users are engaging with a new digital feature on our platform, for example. We can then quickly identify any usability issues or friction points, make adjustments in real-time to improve the user experience, and maximize the success of the new feature.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
It provides a variety of extensions to bring your data together in one place and helps you do this easily.
Kits provided by Treasure Box provide basic but helpful methods for further development of services.
It's a pretty powerful platform, and my sense is that most users don't utilize it to its fullest potential. Glassbox could help by offering a more comprehensive onboarding program (maybe even customized training sessions or live workshops tailored to the needs and use cases of FSIs)
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Glassbox is very easy to use, and with the AI features which it has inside, it has been very easy for us to not only find the relevant sessions but also summarize them and interact with the summary - so we now have all types of people in our org who use Glassbox - including those who are purely non-tech. Also, I must give a huge shoutout to our customer support team who have been instrumental in helping us get value from Glassbox
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Glassbox is a customer experience management platform that provides various tools to help organizations understand and improve the customer journey. There may be other products that offer similar capabilities, such as FullStory, UserTesting, and Clicktale. These products may provide similar features, such as session replay, advanced analytics, and integration with other tools. It is important for organizations to carefully evaluate the specific needs and goals of their business and choose a product that aligns with those objectives.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Glassbox has really taken us to the next level in terms of customer sentiment analysis and informed decision-making. We're capturing 100% of customer sessions, and with Glassbox we're able to address hidden issues and make decisions that enhance the experience of our entire customer base, as opposed to just a select few. Our strategic decisions are now based on accurate, comprehensive data, and we're seeing the fruits of this. Our customers are more engaged (and more loyal), our conversion rates are climbing, and our business is growing.
We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
