GoDaddy vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoDaddy
Score 7.3 out of 10
N/A
GoDaddy Web Hosting provides users with storage, email addresses, and unlimited bandwith.
$9.99
per month
Instapage
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.
$99
per month per user
Pricing
GoDaddyInstapage
Editions & Modules
Basic
as low as $6.99
per month with an annual term
Basic
as low as $10.49
per month with an annual term
Premium
as low as $13.49
per month with an annual term
Commerce
as low as $14.99
per month with an annual term
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
GoDaddyInstapage
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscounts available for annual subscription.20% discount for annual pricing.
More Pricing Information
Community Pulse
GoDaddyInstapage
Features
GoDaddyInstapage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
GoDaddy
-
Ratings
Instapage
8.4
4 Ratings
34% above category average
Landing page A/B testing:00 Ratings10.04 Ratings
Dynamic page text replacement00 Ratings7.33 Ratings
Real-time analytics dashboard00 Ratings7.04 Ratings
SEO tools00 Ratings7.73 Ratings
Optimization recommendations00 Ratings10.04 Ratings
Best Alternatives
GoDaddyInstapage
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
10Web
10Web
Score 5.5 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.6 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoDaddyInstapage
Likelihood to Recommend
8.2
(57 ratings)
7.7
(28 ratings)
Likelihood to Renew
5.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(3 ratings)
8.0
(2 ratings)
Support Rating
10.0
(8 ratings)
9.1
(1 ratings)
User Testimonials
GoDaddyInstapage
Likelihood to Recommend
GoDaddy
Good for transferring over an existing site. Truth be told, I haven't used it for building a brand new site-- I know that this is a fairly common thing but I just never needed it. For what I've used it for, it has worked well. For a small business with anyone with a little bit of technical skill, it's surprisingly good.
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airSlate, Inc
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
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Pros
GoDaddy
  • Registering a domain - I've found their site to be the easiest to navigate
  • Website builder - their website builder is user friendly
  • Email hosting - easy to set up and use, wether in an email app or online email.
  • Wordpress hosting - I have multiple wordpress sites I use under one account
  • Their customer service is always very helpful and easy to contact.
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airSlate, Inc
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
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Cons
GoDaddy
  • Support agents are woefully undertrained, even in knowledge of their own products.
  • Support agents will always try to upsell you, even when you're dealing with an urgent, high-impact issue.
  • There's no guarantee of uptime, and there will often be gaps in service as part of normal procedures.
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airSlate, Inc
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
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Likelihood to Renew
GoDaddy
We can't really choose anyone else and the cost/effort of moving all of the hosted data would be extremely large, and we just have to stick to them, and hope they improve service
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airSlate, Inc
No answers on this topic
Usability
GoDaddy
Some integration could be much cleaner and smoother. Seems it used to be easier. Plus, they took away the catch all email feature.
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airSlate, Inc
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
GoDaddy
I think a lot of companies can learn from GoDaddy's support team. I have found:
  • Chat or phone support is almost always available.
  • Their agents are friendly and helpful.
  • Their agents seem to care and be knowledgeable about a wide range of issues.
  • I rarely have to escalate my problem to get the support that I need.
  • If they can't help me, then they can tell me why something is happening and direct me to resources that can fix my problem.
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airSlate, Inc
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
GoDaddy
We use Wix currently for our online store. It is nice and easy to use, but they don't offer the email domains as well (the last time we checked). They have pretty decent customization of the web page, but still limited. We're going to try it with GoDaddy, since we have other services from them already. It just doesn't make sense to pay two different companies for something we can do with one.
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airSlate, Inc
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
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Return on Investment
GoDaddy
  • GoDaddy reduces our ROI by costing me in non-billable hours. I don't charge clients for sitting on the phone with tech support to power cycle the server or fix the php.ini file, so my $/hr takes a hit.
  • Their nickel&dime strategy requires I have an additional conversation with clients about their max recurring fees. Small as they are, I need approval for upping their bill. GoDaddy is only the cheap option if you don't value security, stability, or performance.
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airSlate, Inc
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.