GoodData.AI vs. Hootsuite

I think it works nicely for shops that want the analytical power and are ok to host their own infrastructure for the data and etl. For smaller operations with limited budgets but still high demand for analytical features the math may not work out.

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Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now

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• The source datasets are often complex, semi-structured and un-linked to key entities. With GoodData, all of these datasets are unified to serve as a central semantic data model layer, building into a galaxy schema with dimensions, bridge, and facts, which then forms the backbone that powers the [...] data intelligence cloud. Building insights and dashboards become a much easier task once the underlying data model is designed. GoodData enforces certain best practices as a BI tool, which must be adhered to get the true value of the raw data. For e.g. the source FDA dashboard may just show inspection data but the Site Profile dashboard built on GoodData goes beyond the standard information and shows more insight into site risk scores and can be drilled into details. There is blog written on this topic: [...].
• GoodData provides a rich collection of visualization options that help us create compelling story-telling via dashboards. Being well-prepared for FDA inspections is essential for maintaining product quality, regulatory compliance, and avoiding serious business setbacks. FDA inspections are critical events that can shape a company’s market access and reputation. The FDA itself offers the FDA Data Dashboard, but it doesn’t make every document available. There is a blog written on this topic: [...].
• Medical devices and technologies do not stop evolving after they receive regulatory approval. Once a product hits the market, it faces real-world usage, compliance challenges, and an array of regulatory scrutiny. Managing these postmarket dynamics is critical to a product’s long-term success and patient safety. However, many companies struggle to keep track of relevant events across a product’s markets, from adverse event reports to changing regulations. Postmarket Intelligence developed on GoodData platform enables us to solve that problem. It empowers MedTech companies to efficiently monitor, assess, and act on postmarket data—saving time, improving decision-making, and ensuring compliance with industry standards. Anyone who is used to trying to get the data they need from the various FDA, and other regulatory agency websites, knows that collecting, cleaning, and structuring that data takes hours. And that’s before any analysis can get done. We enable customers to free up time to focus only on the high-value analysis and subsequent recommendations to leadership, rather than wrangling the data.
• The data pipeline refresh that is provided by GoodData Platform is also quite useful from data engineering perspective. The Automated Data Distribution v2 or commonly called as ADD refresh follows a set pattern of identifying the analytical data model through output stage which helps abstract the complex table definition to simpler views that can help with quick rebuild at the data warehouse level while loading the data into GoodData's ADS storage layer. The import first way of loading data into GoodData's cloud storage, followed by querying for any aggregations or metrics on the GoodData analyzer, makes this simple and fast.
• GoodData's latest product i.e. Cloud also offers several good features like Analytics as Code which helps software engineering teams follow a code-first approach to analytics, where building insights, dashboards or even datasets can be done in YAML templates or serviced by REST APIs. This is particularly forward thinking in the modern technology stack and evolving industry requirements. These provide seamless integration options to front-end and backend code, embedded analytics with multiple choices from HTML to React based workloads. At [...], we are currently exploring most of these features while planning for a future migration from Platform to Cloud.

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• Reporting. We are able to pull accurate and concise data points on our channels.
• Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
• Creating content natively in the platform!

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• Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
• To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
• For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.

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• TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
• Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
• Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.

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Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage

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At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.

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I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.

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We are approximately one month since go-live. There has been one short outage.

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

I'm generally impressed with how fast it reflects so much data.

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HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support

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I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Petr was a rock star - patient, knowledgeable, clear and easy to work with.

Very easy to teach and learn

GoodData implementation team was professional and courteous

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome

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Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

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GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.

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Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

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We never had any issues with scalability, other than being limited by workspaces

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We are only using in marketing and have been able to scale.

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• I personally pushed our management to get GoodData implemented, and there on we have been making much more profits than we ever did!
• Last month we made a decision using the platform and withing a short span of time our ROI gets 7X.
• We also made a marketing spend of $100,000 every quater using the insights and metrics, and we are really happy with the returs.

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• For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
• The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info