Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$129
per month
Pricing
Google Ads
Semrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Google Ads
Semrush
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
17% discount for annual pricing.
More Pricing Information
Community Pulse
Google Ads
Semrush
Considered Both Products
Google Ads
Verified User
Employee
Chose Google Ads
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast.
They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older …
Graduate Program Coordinator - MA in Digital Communication and Social Media
Chose Semrush
I went through a number of platforms and think that Semrush offers the best combination of capabilities and tools with usability and insight.
Verified User
Consultant
Chose Semrush
SEMRush is my personal favorite SEO paid or free tool to use. I personally love the way it breaks up individual projects and allows you to work on each client's site as a whole separate from your other internal or external work. I also love how it allows quickly exported …
We have used a few similar products to SEMrush at different points. Generally the breadth of information in SEMrush is one of the biggest reasons to use it. If your focus is more specific on SEO Moz Pro might be a better choice. If you are exclusively focused on SEM/PPC it …
The ability to test almost all features for free, to learn the [long term] potential, helps to better understand what aspects of marketing tasks can help more. It also has multiple tools in various areas of SEM and SEO, something that not all tools have available.
I can't comment on this. I've only really used SEM rush and Google AdWords. I think SEMrush is a cleaner better experience than Google AdWords in the respect I use it.