Likelihood to Recommend As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Read full review Due to its price structure lick your ages best for smaller businesses it’s actually rather affordable. It also works best on WordPress Squarespace or Shopify websites. I would recommend that someone be in charge of managing the interface and be responsible for watching user behavior videos or you will lose out on Valuable insights. This product doesn’t want itself all that well two single page apps or websites with lots of website visitors one thing I wish that they would’ve let us do is only capture videos if a user did a specific action. Another issue is that the videos only were saved for 30 days.
Read full review Pros It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools. It is an entirely online tool; it does not take up hard disk space like other desktop tools. Since this tool is draggable, Google is constantly adding more features. Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you. Read full review Great visual interface. Helps us to zero in on what we need to do our job. Easy set up for adding pages to heatmaps and recordings. Comprehensive interface for viewing results. Reasonable pricing. Our clients enjoy the low entry price to be able to see just how valuable the product is. Read full review Cons Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are Read full review Aggregated data for a particular page type or directory is clunky and requires multiple steps. Heatmap access requires direct input of targeted pages - having quick links would be easier. Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays. Read full review Likelihood to Renew Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Read full review The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
Read full review Usability The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Read full review Support Rating If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Read full review Good, timely responses from knowledgeable support team members.
Read full review Online Training There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Read full review Implementation Rating If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Read full review Alternatives Considered Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an
Adobe Analytics expert.
Read full review Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So their overall value is going to be nearly impossible to beat. Besides their amazing value, the actual features that they include are very useful and not all companies included all of the features that they offered. For the pricing and the features, nobody else came close.
Ramon Khan Online Marketing Director | Business Develoment
Read full review Return on Investment It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on. I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors. Read full review Improve customer satisfaction. Find bugs faster. Get closer to the customer with regular polls. Read full review ScreenShots