Google Analytics 360 vs. Quantum Metric

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360
Score 8.5 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Quantum Metric
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience, with the result: Teams agree on priorities, build products customers love, and innovate with speed and confidence.N/A
Pricing
Google Analytics 360Quantum Metric
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google Analytics 360Quantum Metric
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Analytics 360Quantum Metric
Considered Both Products
Google Analytics 360

No answer on this topic

Quantum Metric
Chose Quantum Metric
We were using ClickTale at the same time as Quantum for Order Form Optimization recommendations but found that the amount of time invested and the quality of the tool from Quantum just seemed like a better fit for our organization.
Top Pros
Top Cons
Features
Google Analytics 360Quantum Metric
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Analytics 360
-
Ratings
Quantum Metric
8.7
6 Ratings
21% above category average
Responsive Design for Web Access00 Ratings8.46 Ratings
Mobile Application00 Ratings8.66 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.06 Ratings
Mobile App Analytics00 Ratings8.75 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Analytics 360
-
Ratings
Quantum Metric
9.1
7 Ratings
7% above category average
Heatmap tool00 Ratings9.37 Ratings
Click analytics00 Ratings9.27 Ratings
Scroll maps00 Ratings9.07 Ratings
Session Recording and Replay00 Ratings8.87 Ratings
User Segmentation00 Ratings9.07 Ratings
Best Alternatives
Google Analytics 360Quantum Metric
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.4 out of 10
Contentsquare
Contentsquare
Score 8.4 out of 10
Enterprises
Chartbeat
Chartbeat
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 8.4 out of 10
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User Ratings
Google Analytics 360Quantum Metric
Likelihood to Recommend
8.7
(56 ratings)
9.3
(43 ratings)
Likelihood to Renew
10.0
(11 ratings)
7.5
(2 ratings)
Usability
9.0
(5 ratings)
7.7
(12 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
9.8
(45 ratings)
8.7
(61 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
9.1
(3 ratings)
User Testimonials
Google Analytics 360Quantum Metric
Likelihood to Recommend
Google
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw
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Quantum Metric
Quantum Metric is a true professional, and I love the level of insight and industry knowledge they bring to the table. We use it at the departmental level, including marketing, customer service, and IT. Session replay allows our data consumers to derive insights faster and easier than digging through data. It lets us see or understand how users feel and work to enhance those feelings. The quality of support and the time to respond are also noteworthy. They have great coverage, but the learning curve is very steep and requires a lot of technical support and hand-holding.
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Pros
Google
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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Quantum Metric
  • Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
  • Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
  • Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
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Cons
Google
  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
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Quantum Metric
  • Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
  • We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
  • Expanding capabilities to integrate with high-level tools integrated.
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Likelihood to Renew
Google
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Quantum Metric
Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
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Usability
Google
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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Quantum Metric
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
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Support Rating
Google
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Quantum Metric
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
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Online Training
Google
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Quantum Metric
No answers on this topic
Implementation Rating
Google
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Quantum Metric
No answers on this topic
Alternatives Considered
Google
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
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Quantum Metric
We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking. At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.
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Return on Investment
Google
  • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
  • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
  • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
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Quantum Metric
  • The service is not cheap, so don't commit unless you're going to use it.
  • Really improved our tech support process by allowing us to identify problems much sooner.
  • Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.
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ScreenShots

Quantum Metric Screenshots

Screenshot of Displasy what the customer experienced with high-fidelity replayScreenshot of Quantum Metric Sales Funnel - Shows data in context with respect to previous weeks.Screenshot of Integrates NPS to quantify customer feedbackScreenshot of Performance timings can be calculated