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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Google Authenticator

    Score8.9 out of 10
    N/AGoogle Authenticator is a mobile authentication app.N/A
    Pricing
    Google AnalyticsGoogle Authenticator
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsGoogle Authenticator
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsGoogle Authenticator
    Considered Both Products
    Google
    No answer on this topic
    Google
    Chose Google Authenticator
    CyberDuo was also looked at - but because we were already set up with Google in our organization this seemed the way to go. Again, I am a user and have no authority in that area, but Google was seamless and transitioned us right into what was needed here.
    Incentivized
    Chose Google Authenticator
    Google Authenticator gets the job done and I have not had any issues, but the main issue is that you can't transfer security codes to another device. If you lose access to your device, you will be locked out. Using text message codes seems to be the best option overall at the …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    95%
    Would buy again
    41 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    41 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    86%
    Happy with the feature set
    37 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    97%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    98%
    Implementation went as expected
    39 Answers
    Features
    Google AnalyticsGoogle Authenticator
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Google Authenticator
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Google Authenticator
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsGoogle Authenticator
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    WatchGuard AuthPoint
    Score9 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    WatchGuard AuthPoint
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Symantec VIP
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGoogle Authenticator
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.2
    (51 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.7
    (8 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.6
    (8 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    4.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google AnalyticsGoogle Authenticator
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Google
    Logging into my work accounts is where Google Authenticator works best. Also, I had a personal account get hacked. I had an account created to book hotels, but someone was constantly resetting my password. To prevent further hacking attempts, I set up Google Authenticator. I do not believe it would be appropriate for banking accounts.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Google
    • One strength is in how it checks identity to stop unwanted people from getting access.
    • Another strength is in cutting down on the frustration of users for the authentication process.
    • With the pandemic and needing to work away from the office it also provided additional security in keeping our network/infrastructure safe.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Google
    • I once performed a factory reset of my smartphone which had Google Authenticator. I didn't have a backup for the device. When I restored my phone with the same google account, I was not able to restore the authenticator app settings. I had to add all the keys back into the app to use it. This is cumbersome, but I understand it is set up this way for security reasons.
    • I don't like the ease with which it lets you delete a key. If I accidentally delete a key, I am doomed to get my 2FA key reset, unless I still have the QR code saved somewhere.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Google
    It works as intended, easy to setup, free and gives you another level of security against any unwanted access or cyber attacks
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Google
    It's as easy as opening the app and what I need it for is there. I don't have to fumble with other accounts or getting something else to open it for me. I have all the access that I need for the use of the app within seconds and I can get access to the info that I need.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Google
    In terms of availability, I had not experienced any issues with outages or the product not working when needed
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Google
    The performance of google Authenticator is good and I have not experienced any slow downs
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Google
    I have found Google’s support to be hit or miss. There are times when they are very responsive, and I get my issue resolved quickly, and there are times where a response from them takes weeks. There is no in-between. But my support experience with this particular product is nonexistent because I have not had a problem with it yet. Hopefully, we do not have any problems with it either.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Google
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Google
    It was easy to implement and it went very smoothly. No issues
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Google
    First, Google Authenticator meets the security requirements which should be considered "table stakes". Second, simplicity is critical. Many users don' understand why they are setting up MFA (or they just don't care), and so adding additional complications to their day-to-day is always challenging. When it is simple, it makes life a lot easier. Finally, trust (due to the brand name recognition, primarily) removes any notion of "what is this?" that the user may have from being required to install something on their personal device for work purposes.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Google
    The product doesn’t have any features of tools that can help it scale
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Google
    • More secure data = less worried about a data breach.
    • Takes longer to log in, and if I don't have my phone then I have to go looking for it, so it really makes it so that you can't be without your phone, which in certain instances is annoying or not possible and can hold up work time.
    • Everyone is willing to use the same program because everyone likes Google—makes it easier to manage.
    Incentivized
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