TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Google Hangouts (Classic)

    Score8.3 out of 10
    N/AThe classic version of Google Hangouts included messaging, voice, VoIP, and video call capabilities. It was replaced by the Hangouts Chat collaboration tool, and Google continues to support conferencing via the new Hangouts Meet.N/A
    Pricing
    Google AnalyticsGoogle Hangouts (Classic)
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsGoogle Hangouts (Classic)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsGoogle Hangouts (Classic)
    Considered Both Products
    Google
    Chose Google Analytics
    I have looked at other reporting dashboards and none of them stack up to Google Analytics. You usually just end up importing the datafrom Google. Google is a truly trustworthy source that can't be beat. Some other products may be better looking but I don't think it matters when …
    Incentivized
    Discontinued Products
    Chose Google Hangouts (Classic)
    Apart from Google Hangouts, we were using Skype and GoToMeeting for the same business process. Over time we experienced that the quality of the call was reduced day by day with those products, so we moved to Google Hangouts.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    83%
    Would buy again
    44 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    91%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    Google AnalyticsGoogle Hangouts (Classic)
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Google Hangouts (Classic)
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Google Hangouts (Classic)
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Google Analytics and Google Hangouts (Classic)
    Feature
    Google Analytics
    -
    Ratings
    Google Hangouts (Classic)
    6.3
    57 Ratings
    23% below category average
    Hosted PBX00 Ratings6.915 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings7.725 Ratings
    User templates00 Ratings5.022 Ratings
    Call reports00 Ratings9.034 Ratings
    Directory of employee names00 Ratings3.045 Ratings
    Call Management
    Comparison of Call Management features of Google Analytics and Google Hangouts (Classic)
    Feature
    Google Analytics
    -
    Ratings
    Google Hangouts (Classic)
    8.0
    66 Ratings
    3% below category average
    Answering rules00 Ratings8.033 Ratings
    Call recording00 Ratings7.937 Ratings
    Call park00 Ratings7.018 Ratings
    Call screening00 Ratings9.036 Ratings
    Message alerts00 Ratings8.058 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Analytics and Google Hangouts (Classic)
    Feature
    Google Analytics
    -
    Ratings
    Google Hangouts (Classic)
    8.6
    84 Ratings
    8% above category average
    Video conferencing00 Ratings9.079 Ratings
    Audio conferencing00 Ratings9.079 Ratings
    Video screen sharing00 Ratings7.148 Ratings
    Instant messaging00 Ratings9.052 Ratings
    Mobile apps
    Comparison of Mobile apps features of Google Analytics and Google Hangouts (Classic)
    Feature
    Google Analytics
    -
    Ratings
    Google Hangouts (Classic)
    8.0
    85 Ratings
    2% above category average
    Mobile app for iOS00 Ratings8.173 Ratings
    Mobile app for Android00 Ratings8.071 Ratings
    Best Alternatives
    Google AnalyticsGoogle Hangouts (Classic)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGoogle Hangouts (Classic)
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (91 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (36 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsGoogle Hangouts (Classic)
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Discontinued Products
    Had I completed this review a couple years ago, I would have given a rating of 9 or 10 as Hangouts (Classic) is an excellent product. However, now that Google Chat has succeeded Hangouts, I would not recommend that any new users begin using it where other more modern options are available. Android users who want an internet based instant messaging that also supports calling and video calling could benefit from using Hangouts (Classic) as Google Chat requires the user to also have Google Meet installed to make video calls and there is no voice only calling option.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Discontinued Products
    • Google Hangouts (Classic) is embedded within Gmail's scheduler, so setting up the link is as quick as a click of the button. It's a one-step process.
    • Google Hangouts (Classic) is user-friendly and [has] features to share screens easily.
    • Google Hangouts (Classic) is much easier to use than its competitors.
    • Google Hangouts (Classic) have [a] good connection time and there are few glitches.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Discontinued Products
    • I would like to see improved video support, so that saved videos can be sent back and forth via Hangouts more easily, without having to start a separate meet chat
    • More pronounced notifications of messages would be helpful; pop up notifications are good, but once there is one, additional messages do not pop up
    • Custom muting times would be great, so that if I am in a 90 minute Zoom meeting, I can set it for that time; right now, it is 1 hour or 2 hours. Easy to forget.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Discontinued Products
    The tool is almost self-implemented. It is likely to be available in every pc or mobile device a user or potential user might have, and all you need to do is adding the company's account and you are done. Once you are setted up, you have almost all actual communication methods available in one tool
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Discontinued Products
    Google Hangouts works great and does not require a lot of work to troubleshoot. Everything is simple and easy to use. Google provides all of the tools that one requires to utilize Google Hangouts and any information can be found in the built-in help tools. There is also a forum for users to report issues and typically, Google responds well and will try to work out any issues.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Discontinued Products
    Google is the white cotton socks of the conferencing world. It’s a great ad-hoc tool, but not too much more. If you are not looking to spend money or operate completely on WiFi (without data charges), it’s a great free option as well. The benefit of being free and open is also the liability. It doesn’t have a great integration story with other corporate tools, but [it doesn’t have to] if you aren’t looking for that. All in all, it’s as helpful and ubiquitous as a public payphone…without the pay…and with a video capability.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Discontinued Products
    • I believe it was part of the google suite that was purchased. It was worth the cost as it was cheaper. I believe it is now free, but also becoming deprecated. It is much better to use Teams, Discord, Telegram, etc. Google does not provide enough support or features to make using hangouts worth it these days.
    Incentivized
    Read full review
    ScreenShots