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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    IBM Process Mining

    Score9.2 out of 10
    N/AIBM Process Mining is a solution that helps businesses of all sizes by improving visibility, efficiency, and compliance in business processes. IBM Process Mining creates a digital twin of an organization's processes by analyzing data from multiple systems. This creates a clear, real-time picture of how the organization's processes function, helping the user to identify inefficiencies and bottlenecks. With process intelligence assisted by AI, it delivers prescriptive recommendations that align…

    $4,250

    per month per installation

    Pricing
    Google AnalyticsIBM Process Mining
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    IBM Process Mining via IBM Cloud Pak for Business Automation SaaS
    $4,250
    per month per installation
    IBM Process Mining for Cloud Paks On-Premises
    $33,110
    per year per installation
    IBM Process Mining Standalone SaaS
    $51,000
    per year per installation
    Offerings
    Pricing Offerings
    Google AnalyticsIBM Process Mining
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Unlock process optimization with IBM Process Mining SaaS: 20GB of storage to manage your process data; 2 Business users and 1 Analyst user for seamless collaboration. Leverage IBM Process Mining On-Premises for full control and flexibility: 3 projects with up to 20 million events; 3 Business users and 1 Analyst user for efficient teamwork; 2 Task Mining Agents to uncover actionable insights from workflows.
    More Pricing Information
    Community Pulse
    Google AnalyticsIBM Process Mining
    Considered Both Products
    Google
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    43 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    41 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    34 Answers
    Features
    Google AnalyticsIBM Process Mining
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and IBM Process Mining
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    IBM Process Mining
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsIBM Process Mining
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsIBM Process Mining
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.3
    (43 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.8
    (40 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsIBM Process Mining
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    IBM
    at real time use I found is easy to use. if your algorithms is up to the point then you can extract a strong data accOrding to your strategy .which required for your R&D.and after using process Mining we converted passive clients into active and now were delivering them best service.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    IBM
    • I like that problems are detected before they become serious, it is a relief for us to have software with a great daily impact on our system.
    • This software identifies bottlenecks very quickly.
    • Real-time monitoring prevents future problems from occurring and is quickly fixed.
    • Professional technical support team attentive to our needs.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    IBM
    • It is not software with good scalability, I do not see improvements in its very advanced constants in its updates.
    • The central structure of this tool has made it difficult to use.
    • Everything works as it should when it is implemented for the development of new projects.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    IBM
    I think it is the best process mining software that can currently exist, others are similar, but do not meet our expectations, we will use it for a long time, it is a system that makes us productive with minimal manual effort, the quality of the results they are amazing.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    IBM
    The initial integration/configuration is complex and hence takes time. Once integrated it is very easy and nice to use. We can have the analytics with a very user-friendly dashboard. It provides detailed information which helps in finding causes and hence in improvement. I would say it is a very nice and user-friendly tool.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    IBM
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    IBM
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    IBM
    We have received all the detailed documentation and requested information even on Friday evenings. The tutorials and examples are great for starting the implementation and optimizing it a long the way to the required custom internal needs. If needed, there is also the option to book a consultation with an IBM specialist which can recommend the proper processes of implementation.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    IBM
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    IBM
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    IBM
    Identify automation opportunities, prioritize by impact and expected ROI, and fast-track implementation with automated RPA bot generation. IBM Process Mining helps us by identifying non-conformant cases to identify the root causes of deviations, stakeholders involved and impact on key performance indicators. Accelerate digital transformation and through data-driven insights we are able to make faster and more informed business decisions.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    IBM
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    IBM
    • Disbursement and vendor payments are only two examples of the kind of routine processes that might benefit greatly from being automated.
    • IBM Process Mining has helped us better understand our consumers by revealing patterns of behavior that can be explained by the use of AI.
    • By automatically detecting, verifying, and bettering workflows, IBM Process Mining helps me locate inefficiencies and opportunities. That makes it simple to distribute assets where they will have the greatest impact, boosting return on investment.
    Incentivized
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    ScreenShots

    IBM Process Mining Screenshots

    Screenshot of visualizations that provide analysis on process performance and the associated times and costs, used to automatically discover processes.Screenshot of a visualization that helps locate the best process performance in lead time and costs related to both standard and customized KPIs of running processes to understand where automation will make the biggest impact.Screenshot of analytics that compare a discovered process with a reference process model to locate deviations and their costs, frequency and root cause for targeted fixes.Screenshot of RPA Candidates, that recommends the activities to automated based on ROI and the desired automation level.Screenshot of a simulation comparing as-is and what-if processes to calculate ROI of automation initiatives.