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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Lansweeper

    Score8.7 out of 10
    N/ALansweeper helps organizations see, understand, and make confident decisions about their technology estate across IT, OT, IoT, and Cloud. Lansweeper automatically discovers and inventories every asset: hardware, software, and user—then connects that data to insights about usage, lifecycle, and risk. This is to create what the vendor describes as Technology Asset Intelligence (TAI): a trusted foundation of knowledge that turns raw inventory data into clear, actionable…

    $2,868

    per year (includes 2000 assets)

    Pricing
    Google AnalyticsLansweeper
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Starter
    $239
    per month (billed annually) Includes 2,000 assets
    Pro
    $439
    per month (billed annually) Includes 2,000 assets
    Enterprise
    Contact Sales
    Starts at 10,000 Assets
    Offerings
    Pricing Offerings
    Google AnalyticsLansweeper
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsLansweeper
    Considered Both Products
    Google
    No answer on this topic
    Lansweeper
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    Google AnalyticsLansweeper
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Lansweeper
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lansweeper
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    IT Asset Management
    Comparison of IT Asset Management features of Google Analytics and Lansweeper
    Feature
    Google Analytics
    -
    Ratings
    Lansweeper
    8.4
    17 Ratings
    8% above category average
    Software and hardware inventory tracking00 Ratings9.617 Ratings
    License management00 Ratings7.413 Ratings
    Asset lifecycle monitoring00 Ratings8.46 Ratings
    Asset relationship management00 Ratings8.016 Ratings
    Best Alternatives
    Google AnalyticsLansweeper
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    KACE Asset Management Appliance
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    KACE Systems Management Appliance
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsLansweeper
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (18 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (4 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.9
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsLansweeper
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Lansweeper
    Lansweeper I believe is well suited for any environment - its low cost and small footprint make it an easy addition to any organization, big or small, that is looking for an asset inventory solution that can either replace or supplement existing asset management systems. It may not be well suited for situations where a lot of customization is necessary, such as pulling in custom fields or details from equipment that don't reside in a registry.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Lansweeper
    • Inventory - LANSweeper scans the network for devices - anything with an SNMP trap or using AD or local credentials. We can get an in-depth look at devices.
    • Reporting - LANSweeper can generate just about any report you can imagine. We can check RAM in groups and determine where upgrades are needed. We can find local printers (which aren't allowed on our network) and address that issue with the user. We can check CPU type to help determine end of life without our network.
    • Printers - It's nice to have a quick look at printer statuses. Toner levels, out of paper, and service errors are all reported via LANSweeper.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Lansweeper
    • Can only scan what it sees. Doesn't show every item on the machine. Patches are also absent.
    • Software Recognition is OK with Microsoft. It is dire within our network of multiple products. Recognition is at about 35% with constant manual work needed to baseline for each manufacturer in each network
    • Datacenter compliance is a manual project. We used Excel extensively.
    • License optimization is limited to installations v surplus licenses. We need to know who's using what and how.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Lansweeper
    Superb tool
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Lansweeper
    The tool is a web gui, and is mostly easy to navigate, but certain areas are more unclear than others. Identifying what im filtering for, or what menu option has what impact can be less straightforward than I'd like. Overall though, this tool will provide me with information other tools in my box just don't.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Lansweeper
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Lansweeper
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Lansweeper
    Lots of info online there are tons of SQL Reports you can copy from the web as Lansweeper and users post many of them. They also send out alerts that pop up on Lansweeper, letting you know of an update that you need for certain software and provide an SQL report so you can scan your system to see what PCs need this update.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Lansweeper
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Lansweeper
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Lansweeper
    In short it has more features and its a more robust solution and it works well with those solutions. I am sure it will keep track with Ai and action recommendations in the future as I didnt see any of it on the platform (at least the one we use) I thin that is the only thing that is missing in the current product
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Lansweeper
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Lansweeper
    • It had a positive impact on solutions expense cause several teams we're using different solutions with different costs that used several servers and DB resources. Now, we've been able to simply that a lot with Lansweeper.
    • With my previous point, people had to train and learn about each of their solutions. Now we can put a team in charge and so the other teams can focus on other tasks.
    • Last year Lansweeper changed their licencing prices a lot so it slashed our budget.
    Incentivized
    Read full review
    ScreenShots

    Lansweeper Screenshots

    Screenshot of the Lansweeper BI Dashboard, where users can refine data using advanced filters, and stay informed with email alerts for key metrics, and dive deep into analytics with included exploration tools. Data can also be exported.Screenshot of the Inventory, which is the centralized hub for all discovered assets in an environment. Here, users can navigate through assets, perform actions like rescanning, editing, or deleting assets, and manage relationships between them. Default groups, sorting options, and tailored views can be used to locate and organize specific assets of interest.Screenshot of Lansweeper’s Risk insights for vulnerability data tied to assets. This helps to create visibility into assets with known vulnerabilities to assess severity levels and enhance triage and incident response efforts.Screenshot of Lansweeper’s diagrams, used to explore interconnected views of a network and virtual topologies, powered by inventory data within Lansweeper Site. The visual representations can be exported and shared to enhance cross-team understanding and collaboration.Screenshot of Lansweeper’s Scanning, which provides comprehensive infrastructure discovery. This can be used to discover every IT, OT, IoT, cloud, and mobile asset in an environment along with details that include hardware, software, users, and configuration.