Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Miva
Score3.5 out of 10
Small Businesses (1-50 employees)
Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.
N/A
Pricing
Google Analytics
Miva
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google Analytics
Miva
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Miva employs a revenue-based pricing model. The Miva platform is best suited to growing mid-size and enterprise merchants that have complex business needs and are making (or planning to make) $1 million or more in annual online revenue.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Miva is a SaaS closed platform. Page builder has bugs and errors, it's not as easy to work with as they say. To work with Miva, you need to work with their professional services or an agency, it's not a cheap platform to make changes to. Has anyone read the latest terms of service update from Miva sent out yesterday 5/21? It's extremely concerning. Miva could shut you off the day after a payment for your subscription fails. Why would they do this to their customers?
Under section C. (ii) Payment Terms: d (ii) Customer shall be in default of this Agreement. If Customer’s Account is not paid in full on the invoice date, Miva reserves the right to interrupt or terminate Customer’s access to and use of the Services and to any other Miva Products and/or Services on the following day. Miva is not responsible for any losses or damages resulting from any interruption or termination of the Services due to outdated or incorrect payment information.
Miva is based in San Diego, CA. Under California law (e.g., California Business and Professions Code § 17200 for unfair business practices), a 24-hour notice period for service suspension could be deemed unreasonable, especially for a critical business service like an ecommerce platform. Courts often expect “reasonable notice” (typically 5-30 days) to allow the customer to cure the default.
This change isn't lawful and it's extremely concerning to anyone who hosts a website on their platform. No opportunity to cure? They used to have a 15 day grace period to cure. One would wonder why they would be unreasonable in taking this away when it's best practice throughout the e-commerce industry.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ability to quickly change the look and feel of any given page in the store. The storefront, category, product description, and all checkout pages are easily customize-able using simple HTML language.
With minimal effort, more sophisticated changes and behaviors of the store can be modified using MivaScript, the language Miva Merchant is built upon.
New features are very easy to add using a huge selection of 3rd party feature modules that typically sell for less that $100. Miva has so many features already built in, but if there is a major common feature not already in the code, it's almost a sure bet that there is a affordable and easy to install module that will meet your e-commerce business requirements.
Miva corporation provides a high level of free support 7 days a week and 24 hours a day.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Miva admin area hasn't been the most user-friendly in the past. However, the admin in the the upcoming new Miva Merchant 9 Release has been completely revamped, is VERY user-friendly, and is formatted for desktop as well as mobile devices.
Some fairly standard ecommerce functionality like Gift Certificates, Coupons, Sale Prices, etc have previously required third-party modules or template customization. However, many of these features are being built into Miva Merchant upcoming releases.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For most clients, the MIVA Merchant platform, in combination with 3rd party plugins from ADS, Emporium Plus, eMediaSales and Sebenza, has all of the bells and whistles they need. While MIVA is lacking in a mobile friendly option and the ability to easily sell soft goods like mp3's or eBooks, these additions are coming to MIVA soon. The lack of connectivity to popular POS systems is also a negative for us. We will certainly continue to offer MIVA Merchant to clients.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
I won't say usability is all bad with Miva; basic product configuration isn't complicated and assigning products to categories works well. However, when you go beyond the most elementary tasks, things almost always become needlessly cumbersome and the information stored by the platform is inherently poorly organized. They've really hyped that Miva 9 released last year features a re-worked admin interface, but from our perspective they've simply given it a fresh coat of paint, made the layout passably mobile friendly, but yet still have not in a substantive way addressed the glaring deficiencies at the core of the platform itself. Adding custom admin area bookmarks is a band aid, not a proper fix.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would give 10, but there were a couple of times when I was misinformed and I had to do some unnecessary work. When you have to work on every product individually and then you discover you could have done it in bulk it kind of makes you roll your eyes back. I also have an issue still with some shipping settings that no one seems to understand. But the support team is super friendly, they are trying
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the only one where we had access to not only the core of the platform, but every part of our page templates. Most platforms will give you a box to stay in, but Miva lets you define the box, and when it doesn't fit your needs, you can adjust it to bring it where it will benefit your company most. Some of the major benefits that we couldn't find on other platforms: Ability to incorporate APIs at any stage of customer journey Unlimited Custom / Complex Product Configurators and Builders Easy to understand the structure and hierarchy of pages and templates.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Running a business in general (and this applies to e-commerce of course) involves not enough time to do too many things. Any place one can automate/streamline/ simplify some of these myriad things, you gain more time to focus on high value activities. We have found that the more we have been able to leverage Miva's capabilities (often with our own tools), the more time we can spend on marketing, sales and product development.
