Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Riskified
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Riskified, headquartered in Tel Aviv, helps businesses to realize the potential of eCommerce by making it safe, accessible, and frictionless. Their eponymous platform allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits from a global merchant network, the platform identifies the individual behind each online interaction, helping merchants eliminate risk and uncertainty.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
It is very appropriate when customers are placing orders using their credit cards instead of using PayPal. We work very hard to make sure that we are protected when orders are placed, as well as customers, and Riskified helps us to make that happen. It is an organized system that is easy to understand and navigate, and I would recommend it to other businesses
Collaboration; Riskified builds strong relationships with their clients and works to always meet the clients' needs
Ascend; This is a great way for Riskifieds clients to meet, collaborate and learn from each other
Innovations; Riskified puts a huge emphasis on listening to their clients and finding a way to meet their needs, whether it's chargeback related, fraud screening related or abuse related.
Missing functionality/ explanation: not having full understanding why some orders with multiple "red flags" are accepted/approved by Riskified
Missing functionality: It would be great if there was an option to resubmit an order after approving a second look (so that the customer doesn't have to place a second order)
The support I've received isn't always uniform (sometimes the agent will ask me to provide additional information about an order, sometimes they won't. It seems to be random?)
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
One of the most impressive things about Riskified, that really sets them apart from their competitors, is their client service. We have a dedicated account manager who is highly knowledgeable about both Riskified and our business and is very easy to work with. Riskified has supported us as our business has grown and evolved.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
We decided in favor of Riskified since cost/benefit wise was the best product. It is maybe less complete than its competitors, but you don't always need to be the "ultimate universal" solution to everything if you do your job well
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Since implementing and working with Riskified we have seen a steady decrease in our fraud losses on our e-commerce orders. Riskified is able to quickly adjust its models to mitigate new trends
By eliminating the need to "challenge" orders we have been able to save on staffing needed for manual review and we have seen a decrease in callback rates for our fraud reviewed orders.
