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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Agentforce Commerce

    Score7.9 out of 10
    N/ASalesforce Agentforce Commerce (formerly Commerce Cloud, and Demandware before that) is a cloud-based eCommerce solution for enterprises with merchandising tools, such as sorting, filtering, and image zooming, allowing customers to browse products.

    $4

    per month

    Pricing
    Google AnalyticsAgentforce Commerce
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsAgentforce Commerce
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—B2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
    More Pricing Information
    Community Pulse
    Google AnalyticsAgentforce Commerce
    Considered Both Products
    Google
    No answer on this topic
    Salesforce
    Chose Agentforce Commerce
    Salesforce Commerce Cloud is as good as the other platforms. On some of my past reviews I pointed out what Magento and Shopify do better than Salesforce Commerce Cloud and what Salesforce Commerce Cloud does better. To quickly recap:
    -Salesforce Commerce Cloud makes it very …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    88%
    Would buy again
    21 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    80%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    88%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    83%
    Implementation went as expected
    15 Answers
    Features
    Google AnalyticsAgentforce Commerce
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Agentforce Commerce
    8.9
    44 Ratings
    13% above category average
    Product catalog & listings00 Ratings9.339 Ratings
    Product management00 Ratings9.339 Ratings
    Bulk product upload00 Ratings8.138 Ratings
    Branding00 Ratings9.139 Ratings
    Mobile storefront00 Ratings9.335 Ratings
    Product variations00 Ratings9.341 Ratings
    Website integration00 Ratings8.639 Ratings
    Visual customization00 Ratings8.040 Ratings
    CMS00 Ratings9.437 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Agentforce Commerce
    9.1
    34 Ratings
    17% above category average
    Abandoned cart recovery00 Ratings8.928 Ratings
    Checkout user experience00 Ratings9.234 Ratings
    Online Payment System
    Comparison of Online Payment System features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Agentforce Commerce
    9.5
    33 Ratings
    13% above category average
    eCommerce security00 Ratings9.533 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Agentforce Commerce
    8.3
    38 Ratings
    8% above category average
    Promotions & discounts00 Ratings8.736 Ratings
    Personalized recommendations00 Ratings8.138 Ratings
    SEO00 Ratings8.133 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Google Analytics and Salesforce Agentforce Commerce
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Agentforce Commerce
    9.2
    41 Ratings
    13% above category average
    Multi-site management00 Ratings9.235 Ratings
    Order processing00 Ratings8.938 Ratings
    Inventory management00 Ratings9.237 Ratings
    Shipping00 Ratings9.530 Ratings
    Custom functionality00 Ratings9.338 Ratings
    Best Alternatives
    Google AnalyticsAgentforce Commerce
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsAgentforce Commerce
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.7
    (55 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    7.8
    (11 ratings)
    Usability
    7.4
    (19 ratings)
    9.2
    (11 ratings)
    Availability
    10.0
    (4 ratings)
    8.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsAgentforce Commerce
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Salesforce
    Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Salesforce
    • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
    • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
    • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Salesforce
    • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
    • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
    • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Salesforce
    A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Salesforce
    The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
    lead/prospect with a potential customer to see if anyone within the team has a
    relationship with that person or the company they work for.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Salesforce
    We have only had one instance where the platform went down in the time we have been using it.
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Salesforce
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Salesforce
    They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Salesforce
    The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Salesforce
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Salesforce
    Implementation went fairly smoothly.
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Salesforce
    When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Salesforce
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Salesforce
    • In my experience I see most of the retailers see better sales after moving to Demandware.
    • Site performance is really good if the application built with best practices suggested by Demandware.
    • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
    Incentivized
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