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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Sauce Labs

    Score6.8 out of 10
    N/ASauce Labs is a cloud-based platform for automated testing of desktop and mobile applications. It is designed to be instantly scalable, since it is optimized for continuous integration workflows. (The vendor says that when tests are automated and run in parallel on multiple virtual machines across many different browser, platform and device combinations, testing time is reduced and developer time is freed up from managing infrastructure.) The Sauce Labs testing cloud is intended to be paired…

    $19

    per month

    Pricing
    Google AnalyticsSauce Labs
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Live Testing
    $19.00
    per month
    Virtual Cloud
    $149.00
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsSauce Labs
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Free service available for Open Source projects.
    More Pricing Information
    Community Pulse
    Google AnalyticsSauce Labs
    Considered Both Products
    Google
    No answer on this topic
    Sauce Labs
    Chose Sauce Labs
    I selected Sauce Labs over BrowserStack because of their customer service, their willing to change their security contract, and their training team. BrowserStack would not negotiate their security contract at all, and in their contract it stated if they got sued, so would my …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    90%
    Would buy again
    19 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    95%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    Google AnalyticsSauce Labs
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Sauce Labs
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Sauce Labs
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsSauce Labs
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    TestComplete
    Score8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    OpenText UFT One
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SoapUI Open Source
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSauce Labs
    Likelihood to Recommend
    8.5
    (193 ratings)
    5.6
    (158 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.3
    (20 ratings)
    Usability
    7.4
    (19 ratings)
    8.4
    (20 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (4 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (4 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.3
    (15 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.5
    (6 ratings)
    Configurability
    6.0
    (2 ratings)
    8.2
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (4 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.0
    (4 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (4 ratings)
    User Testimonials
    Google AnalyticsSauce Labs
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Sauce Labs
    Having used some of the competitor's tools over the year I would say that SauceLabs provides a lot of value for money if you plan to run long sets of tests with high frequencies. Paying for a single slot means you can run tests whenever you want without creeping costs but it does make running tests in parallel require an extra slot. Currently, our test suite takes over three hours to run and at the moment it is cost prohibitive to purchase an extra slot. However, having access to live testing and integration with Appium is great.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Sauce Labs
    • Provides a comprehensive selection of browser and platform versions for test automation and CI/CD pipeline support
    • Provides a rich selection of browser/platform availability for customer issue reproduction
    • Provides a comprehensive set of virtual mobile device configurations for automation and availability
    • Sauce Labs' SaaS and self service tools work and perform well
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Sauce Labs
    • I've had four changes in account managers over the past couple of years. They ranged from super experienced/advocate to some that seems relatively junior/a bit removed. I understand this happens but clarity on what I can expect with these partnerships would be valuable. What I've gotten in the end has varied dramatically.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Sauce Labs
    As we currently know, there's nothing on the market with a big feature set like saucelabs at their current price point. Along with the business not having to learn a whole new tool to use again and the ability to refresh our private devices and the continuously growing number of public devices available and features.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Sauce Labs
    It is an incredibly easy service to use for what its primary intention is. The only reason a point is deducted is because more feature enrichment can be done around the Sauce Connect Proxy utility and the Jenkins Sauce OnDemand plugin. User Account administration also needs more work, such as the addition of user groups, rather than a simple hierarchy of users.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Sauce Labs
    Yes, Sauce labs is always there, and it is easy to troubleshoot when you are having any connectivity issue, they always keep you informed when they plan to perform any type of maintenance window on their side in advance, so you can plan and will not affect your current work. I do not recall any outage.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Sauce Labs
    The time where they acquired TestObject and were trying to integrate their services would probably be the most annoying time. Annoying as features were in two separate places (websites) for example. But since the introduction of their unified platform, we haven't run into any issues as of yet and we've used them for at least 5-6 years now.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Sauce Labs
    The people here are just so friendly and personable. For instance, Tristan Lombard answered every single email with a very cheery tone and not only did he diagnose my issue, he also made sure to ask how my day was going. Keep it up
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Sauce Labs
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Sauce Labs
    I am not sure if it's my company that makes getting Sauce Labs integrated into the team difficult or is it Sauce Labs. The process for getting Sauce Labs for a project is quite a tedious process and the information for using Sauce Labs initially is quite lacking. There is little support for getting started
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Sauce Labs
    We have also tested out Browser Stack, which at the time was more geared towards manual testing. Although it appeared to support more mobile devices/browsers, we also wanted something that can plugin in easily with our existing Selenium test scripts. Sauce Labs was definitely more geared towards our goals at the moment which were to automation functional/regression testing and build it into our release pipeline.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Sauce Labs
    With private devices, you have full reign over usage of them, so no complaints there. Public devices are available if no one else is using it, which is understandable. Browser VMs are based on number of open sessions and Saucelabs give you a certain number depending on what you need. If you need more, then you pay for more. It is as simple as that. You need more devices, then you can pay for more private ones too. A workaround for public devices is to pick the first available one and not be too picky, that's if you are able to of course.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Sauce Labs
    • Eh... Negligible? Being on AWS West makes it quite a few hops for us, so the process times out every now and again. That is frustrating.
    • I can't really speak to the dollars, as I am not privy to the information.
    Incentivized
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    ScreenShots

    Sauce Labs Screenshots

    Screenshot of Sauce Labs UI optimized for continuous integration workflows.