Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Squarespace
Score8.4 out of 10
N/A
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
Media Director in Marketing at Studio Flight (Marketing & Advertising, 11-50 employees)
Chose Google Analytics
Google Analytics has the most sophisticated analytics above and beyond what the typical CMS will offer on the backend. We've been able to incorporate custom analytics directly from Squarespace and WordPress, however, Google Analytics is much more robust and accurate (in-real …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Graphics and Marketing in Marketing at Concrete Results, Inc (Glass, Ceramics & Concrete, 1-10 employees)
Chose Google Analytics
I know that most website creation software does have analytic software built in now, but as Google is the most widely used service on the internet, it is good to get their direct feedback. They have more computing and analyzing power than we could have and it shows. So why not …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Squarespace
Verified User
Chose Squarespace
I found it easier for me to use square space myself rather than have a middle person between me and my website. It was a lot easier for me to access and change something and when I wanted to change something on my site. It gave me flexibility and more options to utilize my …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Squarespace
Myself and my team have used more robust web development platforms for bigger organization presence on the web. However that has always required more time, effort and talent by using web developers to setup and add content to the sites. With squarespace, a site can be setup in …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Squarespace
I really like Squarespace's all-in-one concept vs. WordPress, where you add each piece individually. However, if you are building a much larger site, WordPress may be better. For our needs in terms of sales, Squarespace was great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Squarespace
Squarespace is by far the easiest option to use by non-technical staff, so we rely on it when we need to get something to market quickly, with minimal design and development time, in a way that is maintainable by Events and Marketing staff without support from web development …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sales Support in Marketing at Mrs. Miller's Homemade Noodles (Food & Beverages, 11-50 employees)
Chose Squarespace
When updating our website a few years ago, I tried a trial with Wix to see if we would want to change sites. Wix had a lot of good features. Their templates were appealing, they had eCommerce capability but we ultimately stuck with Squarespace because we like the look we were …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Squarespace
Squarespace is superior in its design and cost. Other solutions do not offer templates and customization at the same level and quality as Squarespace. The cost and ability to perform updates myself is of tremendous value. The other services we used and considered became very …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Manager in Marketing at Lessing-Flynn (Marketing and Advertising, 11-50 employees)
Chose Squarespace
In comparison to WordPress, Squarespace is cleaner and easier to use in my opinion. However, WordPress seems to have some additional plugins that Squarespace does not have – with certain projects, the WordPress plugins are necessary. Squarespace has a great customer service …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Inbound Marketing Consultant in Marketing at SparkReaction (Marketing and Advertising, 1-10 employees)
Chose Squarespace
I made a few notes on this in my previous comments, but I think Squarespace is the most user-friendly and intuitive platform than the rest. WordPress doesn't even give you a WYSIWYG option unless you pay extra! Which is not good for people who don't understand how to build …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Graphic Designer in Marketing at Shopary (Retail, 1-10 employees)
Chose Squarespace
Squarespace is a great starter website, however once your business grows and you need your website more, I would switch over to Shopify. As mentioned before Squarespace makes it hard to manage multiple pages or products. It's easier than Shopify when you first start out, but …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Graphics and Marketing in Marketing at Concrete Results, Inc (Glass, Ceramics & Concrete, 1-10 employees)
Chose Squarespace
We have had a WordPress site in the past, but with the constant updates and my staff's limited knowledge of the platform, every time WordPress had an update our plugins would cause it to crash. The site was also not as easy to make changes to and the backend was less user …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
Pretty website templates and great functionality with showing off portfolios.
They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Squarespace was quicker to set up and more accessible to manipulate the theme, pictures, and content. The page layouts are more versatile and fluid. With WordPress, more time-consuming efforts go into making a template work the way you want it to (because of the lack of the drag-and-drop grids that Squarespace has).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The cost is reasonably decent. My client says they spent about $20 a month or $240 a year. I asked her if she could add Google AdSense to her blog one day, and they believe they can. They said a custom site would cost them $3000-10,000 depending on who does it. And I agreed, but I found the website they created was on the lower end of that range.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
