Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
ThoughtSpot
Score 8.3 out of 10
N/A
ThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.
$1,500
per year (5 users)
Pricing
Google Analytics
ThoughtSpot
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Thoughtspot Analytics - Pro
$50
per month (billed annually) per user (25-1000 users)
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
Color coding the heatmap with different colors like green to orange to red.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
