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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Unitrends

    Score7.7 out of 10
    N/AThe Unitrends Recovery Series Backup Appliances are hardware developed for data backup and management. They cover enterprise backup, ransomware detection, recovery assurance, proactive monitoring, and cloud continuity into a single platform for organizations of all sizes.N/A
    Pricing
    Google AnalyticsUnitrends
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsUnitrends
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Google AnalyticsUnitrends
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Unitrends
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Unitrends
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Data Center Backup
    Comparison of Data Center Backup features of Google Analytics and Unitrends
    Feature
    Google Analytics
    -
    Ratings
    Unitrends
    7.5
    360 Ratings
    11% below category average
    Universal recovery00 Ratings6.8302 Ratings
    Instant recovery00 Ratings8.7290 Ratings
    Recovery verification00 Ratings7.3288 Ratings
    Business application protection00 Ratings6.5262 Ratings
    Multiple backup destinations00 Ratings8.0268 Ratings
    Incremental backup identification00 Ratings8.3338 Ratings
    Backup to the cloud00 Ratings6.5213 Ratings
    Deduplication and file compression00 Ratings8.0326 Ratings
    Snapshots00 Ratings7.3243 Ratings
    Flexible deployment00 Ratings7.37 Ratings
    Management dashboard00 Ratings6.17 Ratings
    Platform support00 Ratings9.07 Ratings
    Retention options00 Ratings7.57 Ratings
    Encryption00 Ratings8.36 Ratings
    Best Alternatives
    Google AnalyticsUnitrends
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    BDRShield
    Score6.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Bacula Enterprise
    Score8.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Bacula Enterprise
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsUnitrends
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (372 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.9
    (25 ratings)
    Usability
    7.4
    (19 ratings)
    8.3
    (16 ratings)
    Availability
    10.0
    (4 ratings)
    6.2
    (2 ratings)
    Performance
    10.0
    (2 ratings)
    5.6
    (2 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.9
    (23 ratings)
    Online Training
    10.0
    (2 ratings)
    7.1
    (2 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.7
    (12 ratings)
    Configurability
    6.0
    (2 ratings)
    7.1
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    5.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    3.8
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Google AnalyticsUnitrends
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Kaseya
    We have a traditional stack and pretty typical needs as a manufacturer. I have used and evaluated everything out there, but the Unitrends solution fits very well and was competitively priced. I would think if it fits us, it could fit anyone like us with a similar stack.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Kaseya
    • It has fully automated and customizable dashboards that can run with less administrative attention.
    • It should be able to run on virtual machines or be deployed as a virtual machine within MS Azure or AWS.
    • It's AI-based ransomware detection helps to understand data characteristics and alerts for ransomware attacks.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Kaseya
    • Errors on backup jobs could be more clearly explained. As the administrator of the device for my company, I often don't know what caused an error, and can't tell from the error information what happened or caused the error.
    • Updates of the devices should have an automatic option. It takes to much time to do an update to the devices if updates haven't been maintained.
    • Shutdown and restarting the device should be available from the main UI screen to eliminate some time when doing updates or if you're doing some maintenance on the device.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Kaseya
    We have grown very attached to the Unitrends appliances and their use for recovery and other file restoration needs as well as data archival, data replication to other appliance and data migration to other servers or long term storage requirements. The appliances work well and the support for them is very good as well.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    Kaseya
    I have never used such an easy product that is stable and scalable like Unitrends. I have been running backups for MANY years. On premise, tape, disk, cloud, you name it. Unitrends is very flexible, stable and has incredible reporting features. It's nice when management requests a report and it takes you 5 minutes to run it and dump it to PDF. How can you beat that?
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Kaseya
    The appliances have been there when we need them and have rarely if ever gone down. Hardware issues have been resolved quickly.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Kaseya
    The hardware is adequate and speedy. The user interface responds quickly. Backups complete quickly.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Kaseya
    They're incredible, attentive, thorough. They make sure my issue is resolved and follow up. I'm usually behind on giving them a reply or an update. They have always gone above and beyond for me, and I'll continue to do the same for them.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Kaseya
    It was sufficient to get started. It was not super deep. We called support often to get going.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Kaseya
    The Unitrends employees involved in the installation were very friendly and knowledgeable. A certain degree of hiccups can be expected during any installation but never shook my confidence because of the friendly and knowledgeable team that was assigned to my project.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Kaseya
    Symantec Backup Exec was the primary tool used for backups for years. We also used Veeam for some Office 365/Exchange backups. Unitrends once configured and set up works very well against the competition. Backup Exec interface was more user friendly. The search tool for exploring backups was much better than Unitrends as well. Unitrends is much faster if you need to restore an entire VM or large file folders. Also once you have Unitrends all set up, it is very low maintenance, it just works. If something fails 9/10 it will correct itself on the next backup that is scheduled to run
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Kaseya
    Once you exceed the capacity of the appliances, you have to forklift a new appliance. This is very expensive.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Kaseya
    • It has saved some deleted file server data for our business department.
    • We have lost some reports for the business department due to an overlooked setting that make the backup reports look great, but the server was not being backed up in reality.
    • Less anxiety for the IT department, we have backup plan and that is worth a lot to us.
    Incentivized
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    ScreenShots