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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    HPE Zerto Software

    Score9.4 out of 10
    Enterprise companies (1,001+ employees)
    HPE Zerto Software aims to enable customers to run an always-on business by simplifying the protection, recovery, and mobility of on-premises and cloud applications.N/A
    Pricing
    Google AnalyticsHPE Zerto Software
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsHPE Zerto Software
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsHPE Zerto Software
    Considered Both Products
    Google
    No answer on this topic
    Hewlett Packard Enterprise (HPE)
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    91%
    Delivers good value for the price
    30 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    35 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    32 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    34 Answers
    Features
    Google AnalyticsHPE Zerto Software
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and HPE Zerto Software
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    HPE Zerto Software
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Data Center Backup
    Comparison of Data Center Backup features of Google Analytics and HPE Zerto Software
    Feature
    Google Analytics
    -
    Ratings
    HPE Zerto Software
    8.3
    3 Ratings
    4% above category average
    Universal recovery00 Ratings8.52 Ratings
    Instant recovery00 Ratings8.33 Ratings
    Recovery verification00 Ratings9.33 Ratings
    Business application protection00 Ratings8.73 Ratings
    Multiple backup destinations00 Ratings8.52 Ratings
    Incremental backup identification00 Ratings8.12 Ratings
    Backup to the cloud00 Ratings7.43 Ratings
    Deduplication and file compression00 Ratings7.73 Ratings
    Snapshots00 Ratings8.02 Ratings
    Flexible deployment00 Ratings8.73 Ratings
    Management dashboard00 Ratings9.13 Ratings
    Platform support00 Ratings7.03 Ratings
    Retention options00 Ratings9.03 Ratings
    Encryption00 Ratings8.02 Ratings
    Enterprise Backup
    Comparison of Enterprise Backup features of Google Analytics and HPE Zerto Software
    Feature
    Google Analytics
    -
    Ratings
    HPE Zerto Software
    8.3
    2 Ratings
    3% above category average
    Continuous data protection00 Ratings9.52 Ratings
    Replication00 Ratings8.52 Ratings
    Operational reporting and analytics00 Ratings7.52 Ratings
    Malware protection00 Ratings7.01 Ratings
    Multi-location capabilities00 Ratings9.52 Ratings
    Ransomware Recovery00 Ratings8.02 Ratings
    Disaster Recovery
    Comparison of Disaster Recovery features of Google Analytics and HPE Zerto Software
    Feature
    Google Analytics
    -
    Ratings
    HPE Zerto Software
    8.3
    3 Ratings
    9% above category average
    Disaster Recovery Planning00 Ratings8.73 Ratings
    Hot Sites00 Ratings8.03 Ratings
    Disaster Recovery Testing00 Ratings9.33 Ratings
    Automated Disaster Recovery00 Ratings7.02 Ratings
    Best Alternatives
    Google AnalyticsHPE Zerto Software
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Arcserve ShadowProtect
    Score6.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Datto SIRIS
    Score9.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Zerto on IBM Cloud
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsHPE Zerto Software
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.3
    (54 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (4 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (29 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    4.0
    (34 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.7
    (16 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    7.7
    (5 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsHPE Zerto Software
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Hewlett Packard Enterprise (HPE)
    Zerto is well suited for disaster recovery and virtual machine replication between multiple data centers. DR testing for audit or regulations is much easier with Zerto, great reporting, dashboard etc. It is not well suited for physical server replication for disaster recovery or as a primary backup solution.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Hewlett Packard Enterprise (HPE)
    • Anyone with a large disk (VMDK) knows the issues of VMware snapshots. Most backup software is a "point in time backup" that uses snapshots. While the backup can be run multiple times per day the stress of the snapshot on the host and storage is eliminated by the continuous protection of Zerto log replication.
    • A client had a the disks on a VM go missing for some reason. We had them "flip the switch" for a real fail over and press the fail over button. The VM on our DR site started to come alive as the VM at the customer site was brought down. When the DR VM was fully up, automatic reverse replication started. The DR machine was available in a few minutes (to take into account different host hardware) for access. One the vm at both sites were in sync, we had the customer again repeat the fail over process and the DR site VM was turned off and the Production site VM was brought back on line. This was a 200 GB VM and the whole process was finished in about 3 hours.
    • Zerto also allows for "Test" fail overs that can be configured on many different functions, such as host, datastore, network and IP usage. Configuring the IPs is crucial to avoid inadvertent site cross contamination of the same VM.
    • Zerto can also retrieve files from any VM disk on the DR site without starting a VM. Very handy for retrieving files or directories.
    • Since Zerto is running continuous log replication, changes on the production VM are nearly instantaneously copied to the DR site. As with any data process, having sufficient bandwidth for "churn" peaks minimizes the delay in updating the DR site.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Hewlett Packard Enterprise (HPE)
    • Moving a VM from one protection group to another could be simplified.
    • I would like to see an executive-style report of recovery and testing for upper management.
    • The ability to deploy Zerto as a virtual appliance, without the need for a windows server.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Hewlett Packard Enterprise (HPE)
    We really like the easy setup of this replication solution, as well as the ease of management. Not to mention, our internal IT Economist determined that the Zerto solution would provide the best ROI out of the competing solutions we analyzed. So far, his calculations have been spot on, and we have saved substantially
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Hewlett Packard Enterprise (HPE)
    Zerto is very easy to implement and support. Uses are broad, only issues are once something doesn't sync it is difficult to get assistance until your reach tier 2 or tier 3 support. Basic file and folder recovery is great. Live and test fail overs are also easy to implement without issue.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Hewlett Packard Enterprise (HPE)
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Hewlett Packard Enterprise (HPE)
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Hewlett Packard Enterprise (HPE)
    Overall support is very good. We sometimes get pushback when asking Level 1 support to escalate to Level 2. This causes undue frustrations when you need a more knowledgeable support person to get involved. We've had to escalate to account reps a few times for this scenario. Zerto is very responsive and normally handles our requests very quickly.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Hewlett Packard Enterprise (HPE)
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Hewlett Packard Enterprise (HPE)
    Make sure the end goal is in mind before implementing. That way results meet expectations.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Hewlett Packard Enterprise (HPE)
    We started out using Backup Exec which was in service until we virtualized our environment where it didn't perform as well at the time. Then we switched to Veeam which worked well, but then as we started needing to do migrations and off-site DR, we found ourselves relying on Zerto more often.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Hewlett Packard Enterprise (HPE)
    For my organization, the pricing model was an upfront investment for the Zerto licenses. My organization prefers to pay upfront and not deal with month-to-month or year-to-year pricing models that most companies are moving to. But for some, the investment may be more than they can afford, and would prefer the year-to-year pricing model.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Hewlett Packard Enterprise (HPE)
    No answers on this topic
    Professional Services
    Google
    No answers on this topic
    Hewlett Packard Enterprise (HPE)
    I mean, it was 6 years ago, but we were up and going with all applications synchronizing in short order. The longest tasks was getting the 30 TB of application data synchronized between the datacenters.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Hewlett Packard Enterprise (HPE)
    • Zerto is like having the best possible insurance ... it just works, and often provides the backups taken overnight that are key in recovering data/work between overnight backups.
    • Zerto easily enabled the move of primary datacenters by allowing easy failover to a secondary site, and failback to the primary site.
    Incentivized
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    ScreenShots

    HPE Zerto Software Screenshots

    Product screenshotProduct screenshotScreenshot of AnalyticsScreenshot of DashboardScreenshot of Failover TestScreenshot of vSphere