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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Zoho Recruit

    Score7.6 out of 10
    N/AZoho Recruit is a cloud-based ATS. Zoho offers a full suite of features typical of applicant tracking systems, including social recruiting and resume parsing. Its custom automatable reports enable analyses of processing and information sharing. It is available in Free, Standard, and Enterprise versions.

    $25

    per month per user

    Pricing
    Google AnalyticsZoho Recruit
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Forever Free
    $0
    Standard
    $25
    per month per user
    Professional
    $50
    per month per user
    Enterprise
    $75
    per month per user
    Offerings
    Pricing Offerings
    Google AnalyticsZoho Recruit
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$30 per user per month
    Additional Details—Zoho recruit also provides options for add-ons such as a client portal ($6/license/month) and video interviews ($12/license/month).
    More Pricing Information
    Features
    Google AnalyticsZoho Recruit
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Zoho Recruit
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Zoho Recruit
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Recruiting / ATS
    Comparison of Recruiting / ATS features of Google Analytics and Zoho Recruit
    Feature
    Google Analytics
    -
    Ratings
    Zoho Recruit
    6.6
    37 Ratings
    18% below category average
    Job Requisition Management00 Ratings4.235 Ratings
    Company Website Posting00 Ratings7.030 Ratings
    Publish to Social Media00 Ratings6.025 Ratings
    Job Search Site Posting00 Ratings7.031 Ratings
    Customized Application Form00 Ratings5.033 Ratings
    Resume Management00 Ratings7.936 Ratings
    Duplicate Candidate Prevention00 Ratings9.032 Ratings
    Candidate Search00 Ratings7.035 Ratings
    Applicant Tracking00 Ratings7.937 Ratings
    Collaboration00 Ratings7.519 Ratings
    Task Creation and Delegation00 Ratings7.417 Ratings
    Email Templates00 Ratings2.433 Ratings
    User Permissions00 Ratings7.935 Ratings
    Notifications and Alerts00 Ratings5.233 Ratings
    Reporting00 Ratings6.833 Ratings
    Best Alternatives
    Google AnalyticsZoho Recruit
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Crelate
    Score9.1 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    CareerSiteBuilder
    Score10 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    JobDiva
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsZoho Recruit
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.9
    (38 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    4.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.0
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsZoho Recruit
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Zoho
    With the business I am in I have to be able to search and reach potential candidates from hours away due to the scope of the contract we have covering a solid couple hundred sq. miles of the state; so being able to have a software that can search, sort, rank, and suggest candidates without having to spend ours of time or driving hours for an interview I can connect with one person and make a decision and have the software there for them and send an email or two with the steps and instructions and 5 minutes later be doing the same for another candidate hours away without even needing to leave the office or even from home and knowing that I'm able to monitor and adjust the steps or make adjustments along the way and being able to trust that it is choosing quality candidates and able to help me hire the right people to do my job to keep my contractors and homeowners safe is amazing for our business.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Zoho
    • Like other HR-based services, Zoho Recruit allows you to track the behavior of candidates during the execution of your hiring process, so that you can create constant notes of any problems that may arise and that may prevent a proper job.
    • The relationship between employers and candidates can be measured, which is excellent for creating reports on the development of each hiring process, and employees can then be evaluated on their ability to manage and communicate correctly with each candidate under their direct care.
    • Hiring sessions can be recorded using a variety of methods. It does not necessarily have to be done using an audiovisual recording tool (which is possible through different integrations) but a convenient recording system that allows you to note down important data, and where even the candidate's photographs can be saved.
    • We believe that some features of Zoho Recruit's support service could be improved, although this is probably a general service by the Zoho team for all their programs. The staff is not sufficiently explanatory, and therefore we have not been able to meet our expectations for troubleshooting.
    • We like that using Zoho Recruit is so convenient, and that it interfaces well with the other services that the entire Zoho suite has to offer: Zoho Recruit is a good alternative for human resources, which shows a reliable and easy-to-manage operability, so that all registration and follow-up processes are simple.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Zoho
    • Zoho Recruit should allow for customization of pipelines based on department/role to be hired.
    • Zoho Recruit should allow for customization of the vendor portal allowing the vendor to type in key data points about candidate profiles that are typically not found on the resume, such as notice period, current salary and expected salary.
    • Zoho Recruit could simplify the blueprinting process built into the tool which allows for smooth flow of candidates through the system.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Zoho
    We have evaluated every other ATS on the market, and do so every 1-2 years just to make sure we aren't missing out on anything better, and found that Zoho offers more functionality than any ATS with a per-recruiter-price under $100. Once it introduces automated job alerts and candidate login functionality there will be no reason for us to look elsewhere.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Zoho
    The user interface looks clunky and designed by engineers. I suspect it didn't undergo much user testing.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Zoho
    I give Zoho Recruit this rating because over all, it has helped me to organize my candidates and saved me time and energy in organizing them myself. Without Zoho Recruit, I simply would not be able to keep my talent pool straight, and it certainly gets the job done. I took off a couple points because if I download a resume after already inputting the candidate into Zoho, it won't automatically sync the two profiles up. It also does not remind me when a task is expired.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Zoho
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Zoho
    Zohorecruit is the best platform for small and mid-sized companies. It will help us to save lots of time in the recruitment and hiring journey. We have used Oorwin also in the past, but this is much better than the Oorwin, and it's very robust and easy to use, and the site is very fast.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Zoho
    • I can't say anything about ROI, but Zoho Recruit made our recruitment process highly effective.
    • We did not need to hire more HR managers as the system helped to manage the processes automatically.
    • We saved money with Zoho Recruit for sure. And this was very best.
    Incentivized
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    ScreenShots