Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.6 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Google BigQueryLooker
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
No answers on this topic
Offerings
Pricing Offerings
Google BigQueryLooker
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Google BigQueryLooker
Considered Both Products
Google BigQuery
Chose Google BigQuery
Suits well for Business Intellegence and vizualization with Looker. Cloud storage options and seamless integration with Google online products.
Chose Google BigQuery
Google BigQuery seemlessly integrates with all the Google services. In Looker Studio you directly have a connector for Google BigQuery which can help to create dashboards in few clicks.
For automating some stored procedures we have used Cloud Functions which are triggered by a …
Chose Google BigQuery
I personally find it by far simpler than Amazon Redshift due it's onboarding seamlessness. For a quick start and simplify tye access to read the data big query provide better user experience and a smoother user interface. More importantly, the fact that Big Query can be easily …
Chose Google BigQuery
I've used Domo while working for an advertising agency and the functionality was way worse and the user interface was not near as good.
Chose Google BigQuery
Compared to SingleStore, BigQuery has a big advantage of being completely serverless, and without practical limitations.

Compared to RedShift, we found the cost model to be more fitted to our needs.
Chose Google BigQuery
Cost is the important factor for us compared with all of the other tools Google BigQuery stands top among all of them which charges very minimal charges for storage against all the apps that we have liked the most additionally, we can do query on our data, and can build …
Looker
Chose Looker
Google Looker Studio is an online tool for converting data into customizable, informative reports and dashboards. It is a free tool that turns performance data into informative, easy-to-read, easy-to-share, and fully customizable dashboards & reports. Google Looker Studio turns …
Chose Looker
Mixpanel is the behemoth of the industry, but given Looker's acquisition by Google, it now offers better value in my opinion
Chose Looker
Tableau is also a great BI tool, but it felt a lot less flexible to me in terms of customization of data. As a visual platform, Tabluea is incredible; it can produce unbelievably rich visualizations and dashboards. It's also easier to get set up on Tableau too, but ultimately …
Top Pros
Top Cons
Features
Google BigQueryLooker
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.4
53 Ratings
4% below category average
Looker
-
Ratings
Automatic software patching8.117 Ratings00 Ratings
Database scalability8.853 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings
Database security provisions8.746 Ratings00 Ratings
Monitoring and metrics8.448 Ratings00 Ratings
Automatic host deployment8.113 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Looker
8.1
95 Ratings
1% below category average
Pixel Perfect reports00 Ratings7.679 Ratings
Customizable dashboards00 Ratings8.894 Ratings
Report Formatting Templates00 Ratings7.980 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google BigQuery
-
Ratings
Looker
8.1
95 Ratings
0% below category average
Drill-down analysis00 Ratings8.292 Ratings
Formatting capabilities00 Ratings7.493 Ratings
Integration with R or other statistical packages00 Ratings8.038 Ratings
Report sharing and collaboration00 Ratings8.695 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google BigQuery
-
Ratings
Looker
8.6
91 Ratings
3% above category average
Publish to Web00 Ratings8.575 Ratings
Publish to PDF00 Ratings8.781 Ratings
Report Versioning00 Ratings8.261 Ratings
Report Delivery Scheduling00 Ratings8.981 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google BigQuery
-
Ratings
Looker
6.8
92 Ratings
17% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.190 Ratings
Location Analytics / Geographic Visualization00 Ratings7.679 Ratings
Predictive Analytics00 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google BigQuery
-
Ratings
Looker
8.5
91 Ratings
1% below category average
Multi-User Support (named login)00 Ratings8.986 Ratings
Role-Based Security Model00 Ratings8.379 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.686 Ratings
Report-Level Access Control00 Ratings8.427 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google BigQuery
-
Ratings
Looker
5.8
67 Ratings
31% below category average
Responsive Design for Web Access00 Ratings6.764 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.559 Ratings
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Google BigQueryLooker
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SingleStore
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Score 9.8 out of 10
BrightGauge
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Score 8.9 out of 10
Medium-sized Companies
SingleStore
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Score 9.8 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
SingleStore
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Score 9.8 out of 10
Jaspersoft Community Edition
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User Ratings
Google BigQueryLooker
Likelihood to Recommend
8.6
(53 ratings)
8.4
(96 ratings)
Likelihood to Renew
7.0
(1 ratings)
9.0
(4 ratings)
Usability
9.4
(3 ratings)
8.8
(12 ratings)
Support Rating
10.0
(9 ratings)
8.8
(14 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
User Testimonials
Google BigQueryLooker
Likelihood to Recommend
Google
Google BigQuery really shines in scenarios requiring real-time analytics on large data streams and predictive analytics with its machine learning integration. Teams have been using it extensively all over. However, it may not be the best fit for organizations dealing with small datasets because of the higher costs. And also, it might not be the best fit for highly complex data transformations, where simpler or more specialized solutions could be more appropriate.
Read full review
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Pros
Google
  • Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data.
  • Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns.
  • Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds.
Read full review
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Cons
Google
  • It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
  • The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.
Read full review
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Usability
Google
web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
Read full review
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
Read full review
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Alternatives Considered
Google
I have used Snowflake and DataGrip for data retrieval as well as Google BigQuery and can say that all these tools compete for head to head. It is very difficult to say which is better than the other but some features provided by Google BigQuery give it an edge over the others. For example, the reliability of Google is unmatchable by others. One thing that I really like is the ability to integrate Data Studio so easily with Google BigQuery.
Read full review
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Google
No answers on this topic
Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
Google
No answers on this topic
Return on Investment
Google
  • Pricing has been very reasonable for us. The first 10 GB of storage is free each month and costs start at 2 cents per GB per month after that. For example, if you store 1 terabyte (TB) for a month, then the cost would be $20. Streaming data inserts start at 1 cent per 200 megabytes (MBs). The first 1 TB of queries is free, with additional analysis at $5 per TB thereafter. Meta data operations are free.
  • Big Query helps reduce the bar for data analytics, ML and AI. BQ takes care of mundane tasks and streamlines for easy data processing, consumption. The most impressive thing is the ML and AI integration as SQL functions, so the need for moving data around is minimized.
  • The visuals of ML models is very helpful to fine tune training, model building and prediction, etc.
Read full review
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.