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Google Cloud Customer Experience Agent Studio (CX Agent Studio) vs. HubSpot Marketing Hub

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud CX Agent Studio

    Score7.7 out of 10
    N/ACustomer Experience Agent Studio (CX Agent Studio) provides a platform powered by Gemini to rapidly build, evaluate, and deploy personalized conversational agents. It replaces the former Dialogflow (formerly Api.ai) chatbot building tool, designed to give users ways to interact with digital products by building engaging voice and text-based conversational interfaces powered by AI. Dialogflow was acquired by Google in 2019.N/A

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Editions & Modules
    No answers on this topic
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Considered Both Products
    Google
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    96%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    89%
    Implementation went as expected
    31 Answers
    Features
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    0% above category average
    WYSIWYG email editor00 Ratings8.0347 Ratings
    Dynamic content00 Ratings7.6347 Ratings
    Ability to test dynamic content00 Ratings7.8322 Ratings
    Landing pages00 Ratings7.4375 Ratings
    A/B testing00 Ratings6.7299 Ratings
    Mobile optimization00 Ratings7.7370 Ratings
    Email deliverability reporting00 Ratings7.9378 Ratings
    List management00 Ratings8.9379 Ratings
    Triggered drip sequences00 Ratings8.3291 Ratings
    Lead Management
    Comparison of Lead Management features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Lead nurturing automation00 Ratings7.9370 Ratings
    Lead scoring and grading00 Ratings6.9337 Ratings
    Data quality management00 Ratings7.6345 Ratings
    Automated sales alerts and tasks00 Ratings8.9314 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Calendaring00 Ratings6.7319 Ratings
    Event/webinar marketing00 Ratings6.9262 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Social sharing and campaigns00 Ratings5.8355 Ratings
    Social profile integration00 Ratings6.1344 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    Dashboards00 Ratings8.0381 Ratings
    Standard reports00 Ratings7.7377 Ratings
    Custom reports00 Ratings7.8339 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Cloud Customer Experience Agent Studio (CX Agent Studio) and HubSpot Marketing Hub
    Feature
    Google Cloud Customer Experience Agent Studio (CX Agent Studio)
    -
    Ratings
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    API00 Ratings7.2264 Ratings
    Role-based workflow & approvals00 Ratings7.6295 Ratings
    Customizability00 Ratings7.8317 Ratings
    Integration with Salesforce.com00 Ratings6.8236 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.1104 Ratings
    Integration with SugarCRM00 Ratings7.093 Ratings
    Best Alternatives
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Small Businesses
    Fin
    Score8.8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Fin
    Score8.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Sprinklr Service
    Score7.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Likelihood to Recommend
    7.0
    (6 ratings)
    7.5
    (670 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (372 ratings)
    Usability
    8.0
    (6 ratings)
    7.7
    (121 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (25 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (17 ratings)
    Support Rating
    8.3
    (5 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (48 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.9
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Google Cloud CX Agent StudioHubSpot Marketing Hub
    Likelihood to Recommend
    Google
    Indicated for those who have good knowledge of programming and coding in HTML and JSON, that is, it is not suitable for beginners or users without much technical knowledge. It is suitable for those who want to integrate with various platforms, such as Telegram, Webhat, Facebook Messenger, among others. I also recommend it to anyone who needs to create a chatbot in several languages (it is not automatic translation). Recommended to create new projects in CX environment and not in ES.
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    Google
    • Great at back-and-forth dialogue with the caller
    • Integration with existing contact center plattforms
    • Using the same flow for voice and chat seamlessly
    • Very customizable
    Incentivized
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    Google
    • Some of the features are still in beta phase.
    • The languages available are still limited.
    • The advanced features may not be accessible to new users.
    Incentivized
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    Google
    Users benefit from Dialogflow's best User Interface and seamless User Experience. It's very scalable, and there are a lot of customization options to make it even more so. Dialogflow makes it simple to deploy, manage, and maintain chatbots. Artificial Intelligence algorithms make chatbots interactive, making it easier for users and chatbots to communicate and understand each other. Overall, it's a good option for those with little programming experience who want to learn Natural Language Processing.
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    Google
    No answers on this topic
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    Google
    Dialogflow is a wonderful tool that is helping to design customized chatbots. I personally recommend if you wanna know how it's works give it a try with a free APIs call, you'll love this tool
    Incentivized
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    Google
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    Google
    No answers on this topic
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    Google
    There is always use cases for both. We still use the other plattforms but each has its own strengths and weaknesses. We, as a contact center implementation partner always use multiple solutions both for ourselves but also for our customers to meet their needs. In the cases we choose Google Cloud Dialogflow is when we need to be able to handle specific follow-up questions from the customer. And for more complicated issues we also use a combination of this and other 3rd party plattforms. We always meet the need of our customers and as specialist and consultants we give expert advice on how to use all these different solutions in the best way possible.
    Incentivized
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    Google
    • As a partner to multiple contact center plattforms we have always been able to offer Google Cloud Dialogflow along with them because it integrates well with all.
    • Many businesses want to implement smart ways to have call deflection. Bots that can handle full dialogues with the customer is very intriguing to them because it can fulfill customers requests without using up as many resources
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.