What users are saying about
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Top Rated
107 Ratings
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Top Rated
642 Ratings

Google Data Studio

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Top Rated
107 Ratings
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Score 8.3 out of 100

Microsoft Power BI

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Top Rated
642 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Google Data Studio

Well Suited: Simple/complex reports as long the source is from a Google app; for super quick reporting with an Excel file; If you are not a data professional but still want to start with reporting. Less appropriate: If you have used an enterprise reporting tool such as Power BI or Tableau, you might not see this as an equivalent tool or replacement tool.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

Power BI is great for reporting of any type. The dashboards I create for my executive team are crisp and easy to understand. I often get complements on it, and suggestions on what other reports or data could benefit from Power BI. Power BI is still dependent on data sources, so if my data source connections break, then the report is no good. This isn't something that you can create and forget. It needs eyes on it to ensure the data is correct
Richard Crane | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Google Data Studio
8.1
Microsoft Power BI
8.4
Pixel Perfect reports
Google Data Studio
7.7
Microsoft Power BI
8.1
Customizable dashboards
Google Data Studio
8.6
Microsoft Power BI
8.6
Report Formatting Templates
Google Data Studio
8.0
Microsoft Power BI
8.4

Ad-hoc Reporting

Google Data Studio
7.9
Microsoft Power BI
8.5
Drill-down analysis
Google Data Studio
7.7
Microsoft Power BI
8.6
Formatting capabilities
Google Data Studio
7.8
Microsoft Power BI
8.4
Integration with R or other statistical packages
Google Data Studio
7.2
Microsoft Power BI
8.4
Report sharing and collaboration
Google Data Studio
9.1
Microsoft Power BI
8.7

Report Output and Scheduling

Google Data Studio
8.1
Microsoft Power BI
8.5
Publish to Web
Google Data Studio
8.8
Microsoft Power BI
9.0
Publish to PDF
Google Data Studio
8.2
Microsoft Power BI
8.5
Report Versioning
Google Data Studio
7.6
Microsoft Power BI
8.5
Report Delivery Scheduling
Google Data Studio
8.3
Microsoft Power BI
8.6
Delivery to Remote Servers
Google Data Studio
7.7
Microsoft Power BI
8.2

Data Discovery and Visualization

Google Data Studio
7.4
Microsoft Power BI
8.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Google Data Studio
7.7
Microsoft Power BI
8.6
Location Analytics / Geographic Visualization
Google Data Studio
7.7
Microsoft Power BI
8.5
Predictive Analytics
Google Data Studio
6.7
Microsoft Power BI
8.0

Access Control and Security

Google Data Studio
Microsoft Power BI
8.6
Multi-User Support (named login)
Google Data Studio
Microsoft Power BI
8.6
Role-Based Security Model
Google Data Studio
Microsoft Power BI
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Google Data Studio
Microsoft Power BI
8.6
Single Sign-On (SSO)
Google Data Studio
Microsoft Power BI
8.9

Mobile Capabilities

Google Data Studio
Microsoft Power BI
8.3
Responsive Design for Web Access
Google Data Studio
Microsoft Power BI
8.4
Dedicated iOS Application
Google Data Studio
Microsoft Power BI
8.2
Dedicated Android Application
Google Data Studio
Microsoft Power BI
8.3
Dashboard / Report / Visualization Interactivity on Mobile
Google Data Studio
Microsoft Power BI
8.3

Application Program Interfaces (APIs) / Embedding

Google Data Studio
Microsoft Power BI
8.2
REST API
Google Data Studio
Microsoft Power BI
8.3
Javascript API
Google Data Studio
Microsoft Power BI
8.4
iFrames
Google Data Studio
Microsoft Power BI
8.1
Java API
Google Data Studio
Microsoft Power BI
7.9
Themeable User Interface (UI)
Google Data Studio
Microsoft Power BI
8.4
Customizable Platform (Open Source)
Google Data Studio
Microsoft Power BI
8.3

Pros

Google Data Studio

  • Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
  • Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
  • It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
Sam Lepak | TrustRadius Reviewer

Microsoft Power BI

  • Engaging dashboard displays with drag and drop modules to convey data in a meaningful ways.
  • Familiar Microsoft "Ribbon" type interface that creates an integral feel with the rest of the Microsoft suite of products.
  • Built-in mobile optimization window and associated Mobile applications that allow viewing from any location connected to the server.
Rick Botha | TrustRadius Reviewer

Cons

Google Data Studio

  • Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
  • Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform
Leah Jakaitis | TrustRadius Reviewer

Microsoft Power BI

  • It is such a powerful system that it can come across as intimidating for some without some Excel knowledge
  • I'm not a database analyst or administrator, so calling the data in can be difficult (not necessary the fault of the software, but something that could be difficult for teams without someone with database knowledge)
  • It can come across as confusing, when there is both a local Power BI and online Power BI components. They don't necessarily do the same functions. You'll definitely want to know how to use the online version as this is how you'll publish and share the results of your findings, but the local one has a lot of capabilities that don't appear to be directly available in the online version (and if so, it's not immediately apparent).
Steffany Winkelmann | TrustRadius Reviewer

Likelihood to Renew

Google Data Studio

No score
No answers yet
No answers on this topic

Microsoft Power BI

Microsoft Power BI 10.0
Based on 1 answer
I find it helpful and easy to use
jim paroly | TrustRadius Reviewer

Usability

Google Data Studio

Google Data Studio 9.0
Based on 3 answers
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Meredith Walter | TrustRadius Reviewer

Microsoft Power BI

Microsoft Power BI 9.0
Based on 3 answers
PBI is very easy to use because of its similarity with power pivot and excel. DAX is the basic foundation language to be mastered to quickly build reports. Custom measures have been introduce to write instant DAX functions (But doesnt work all the time and need a understanding of DAX to debug). Easy to chart multiple charts and also third party charts
Rohit Acharya | TrustRadius Reviewer

Support Rating

Google Data Studio

Google Data Studio 6.8
Based on 14 answers
I rated the overall support for Google Data Studio a five because it offers limited real-time chat of phone support. The best resource available to get analyst questions on Google Data Studio reporting and integration capabilities answered, is an online Google support portal with text and video tutorials: https://support.google.com/datastudio. But the analyst needs to know the correct keyword(s) to find accurate answers to his or her technical questions. Or be in the correct category of questions: Connect, Visualize, Share or Manage. So, the existing self-help portal works fine to answer basic questions on metrics, dimensions, how to integrate a data source, or how to create a custom report. It doesn't do a great job of answering advanced questions on why data doesn't match between Data Studio and Google Analytics. Why data is not showing up even though the dashboard sources have been refreshed, or how to create a custom Google Sheets to auto-update dashboard every month.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Data Studio

Before using Data Studio, I was just pulling reports from Google Analytics and building presentations/dashboards with that data. This took a lot more time and forced me to make manual updates regularly. Data Studio takes on more of that behind-the-scenes work - but it still is necessary to have a human eye on the numbers to make sure the reports are built in the right way and are showing things that make sense
Ben Rubenstein | TrustRadius Reviewer

Microsoft Power BI

Microsoft Power BI as I said earlier is unfortunate in relation to the panels but compared to Tableau.Although Microsoft Power BI has a general interface easier to understand in my company because we already have a signature with the package Office 365 that the integration of the same is excellent.
Gabriel Oliveira | TrustRadius Reviewer

Return on Investment

Google Data Studio

  • Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.)
  • However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.
Tegan Jenner | TrustRadius Reviewer

Microsoft Power BI

  • I'm using the free version, so the only investment was the time spent to learn how to use the product (which as an Excel user, was very short).
  • I use Excel to store every single bit of information about all the projects I do, and being able to see them visualized helped me see some redundant steps I was taking.
  • No negative impact at all for me.
jim paroly | TrustRadius Reviewer

Pricing Details

Google Data Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Power BI

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Data Studio
8.3
Microsoft Power BI
8.6

Likelihood to Renew

Google Data Studio
Microsoft Power BI
10.0

Usability

Google Data Studio
9.0
Microsoft Power BI
9.0

Support Rating

Google Data Studio
6.8
Microsoft Power BI

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