Google Forms vs. Typeform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Typeform
Score 8.2 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Pricing
Google FormsTypeform
Editions & Modules
No answers on this topic
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Offerings
Pricing Offerings
Google FormsTypeform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*For annual contract.
More Pricing Information
Community Pulse
Google FormsTypeform
Considered Both Products
Google Forms
Chose Google Forms
Google Forms excels at offering a simple way to collect data; however, it lacks robust features like logic questions, email communications (beyond an email confirmation), or dynamic functionality like the ability for respondents to edit responses. For some use cases, the …
Chose Google Forms
Google Forms is my favorite platform. If I'm not in charge of a project, I've been asked to use other services, but none of them are as good as Google Forms. I appreciate the integration with other Google apps as well.
Chose Google Forms
Canva has some visual advantages, but nothing on the reporting offered by Google Forms
Chose Google Forms
Google is user friendly and reaches a lot of people.
Chose Google Forms
Google Forms is the low cost, easy to use option. In reality, this positions Google Forms as truly a unique product. The only instance where Google Forms doesn’t apply is when you need to source respondents or need to conduct live interviews. But, Google Forms is the best for …
Chose Google Forms
Google Forms is much easier to use than other form/survey platforms like Qualtrics or SurveyMonkey. While the others have much more advanced features, Google Forms can handle about 90% of the forms/surveys that I create.
Chose Google Forms
Even though Google Forms doesn't offer much customization, its survey logic options are more comprehensive than HubSpot's, so we chose Google Forms even though we already had HubSpot messaging integrated into our customer communication workflows. It also helped that all …
Chose Google Forms
I am consistent with what i have mentioned earlier, Google Forms offers flexibility and simplicity on its features, and it is easy to apply in many ways we needed it to be. if Google Forms could serve us this, using different tools for each process that eventually could covered …
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Typeform
Chose Typeform
We started using Typeform but over time switched to Heyflow for various reasons
Chose Typeform
The only thing that I missed in Typeform, and why we reduced our usage, is the UX capabilities for custom/more personalised layouts
Chose Typeform
Typeform has much better customizablity options and more functionality compared to Google Forms, including the embed option. Mailchimp forms can look a little rudimentary and ugly and are also not great for research surveys. Hubspot Forms has the same issues as Mailchimp, plus …
Chose Typeform
We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to …
Chose Typeform
The logic mapping in Typeform was the deciding factor for us.
Chose Typeform
From a styling standpoint, Typeform looks better, so I do recommend it for client-facing forms vs creating the same form in Google Forms.
Chose Typeform
I was previously using Google Forms for all my surveys but found that the data received and engagement from the surveys was minimal. We can see that users are more likely to fill out surveys created by Typeform rather than Google Forms. It must be how the forms look that makes …
Chose Typeform
SurveyMonkey is very complicated to use. Its interface is not so intuitive and makes it hard to find what you need to customize a form. The end result is not so pretty and perhaps feels more clunky as opposed to Typeform's sleek presentation of questions. However, they have …
Chose Typeform
Nothing much...I have heard many of other product marketers use [SurveyMonkey], but all of them have now shifted to Typeform!
Chose Typeform
I found Typeform's user interface and design language to be more attractive and intuitive than SurveyMonkey. Typeform also beat them on pricing, so it was a no-brainer.
Chose Typeform
Google forms allow you to collect data from your staff and clients, but the forms are dull and boring. The back end analytics are difficult to navigate making a poor user experience for both the end-user and our team. Typeform allows you to create mobile-friendly forms that are …
Chose Typeform
Google forms is a simple web form that integrates with their suite of office apps such as Sheets. The main drawback is that it looks like a traditional webform with form boxes. TypeForm's UI is much sexier and slick and displays one question at a time, fullscreen and …
Chose Typeform
Out of the 3 competitor products I've used or evaluated, Typeform makes it easiest to build beautiful forms.
Chose Typeform
I stumbled upon it and became a fan.😀 I ended up implementing it for the training team at work, and for the events and registration for a non-profit I volunteer with.
Chose Typeform
Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting …
Chose Typeform
Typeform is much more aesthetically pleasing compared to Google Forms. The transition throughout the app is much more smooth and easy to understand. Overall, I believe Typeform is a superior platform to use when you need to create training aides or templates for outside …
Chose Typeform
Typeform is an exclusive product for this function--mobile first with a modern layout and good interactions. It has some customizations and integrations. Every change made to the template can be observed in real time. It is the best to visualize collected information.
Chose Typeform
I find the layout and design of Typeform more suited for our academic surveys. There is a crisp, professionalism about the layout and design. I prefer the design features and presentation of the Typeform emails.
Chose Typeform
Again, Typeform is your solution for better branded and designed surveys—and better user experience for the people taking the survey.
Chose Typeform
We used to use a Weebly questionnaire on our website to gather the needed information. The process was bulky, didn't have logic available and was time consuming for our clients. We also tried to create something through a Google form with the same experience. Typeform has …
Chose Typeform
Typeform’s interface is the best out there. It’s visually appealing and I trust that the donors had a good experience with Typeform over any other survey tool.
Chose Typeform
When I used SurveyMonkey, the user experience was not at the same level as Typeform. It was cumbersome, and the user-interface was not as crisp or as modern. Airtable works like a spreadsheet, but gives you the power of a database. It also has an option to create forms, …
Typeform has similar features to JotForm. Depending on the use and the data I need to collect, I will either use Typeform or JotForm. For example for data collection from customers, I use Typeform, but testimonials and reviews, I use JotForm. If you need to collect information …
Chose Typeform
Google forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even …
Features
Google FormsTypeform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.7
Ratings
18% below category average
Typeform
8.4
Ratings
5% above category average
Survey templates7.70 Ratings7.10 Ratings
Themes6.20 Ratings8.70 Ratings
Custom logo/branding6.20 Ratings9.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.1
Ratings
5% below category average
Typeform
8.8
Ratings
3% above category average
Changes to live survey9.00 Ratings8.30 Ratings
Question design help7.40 Ratings8.90 Ratings
Multiple question types7.90 Ratings9.10 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.1
Ratings
16% below category average
Typeform
8.5
Ratings
2% above category average
Survey logic flexibility7.10 Ratings8.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
Ratings
3% above category average
Typeform
7.6
Ratings
7% below category average
Response tracking8.30 Ratings9.10 Ratings
Data export8.10 Ratings8.80 Ratings
Standard reports8.00 Ratings6.50 Ratings
Custom reports9.20 Ratings5.90 Ratings
Analytics8.50 Ratings7.60 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.0
Ratings
8% below category average
Typeform
8.7
Ratings
1% above category average
Access controls7.90 Ratings9.20 Ratings
Compliance8.00 Ratings8.20 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.7
Ratings
5% below category average
Typeform
7.3
Ratings
10% below category average
Vendor-offered crowdsourcing7.90 Ratings8.70 Ratings
Respondent restrictions7.60 Ratings6.00 Ratings
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Google FormsTypeform
Small Businesses
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Score 9.3 out of 10
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Score 9.3 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
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User Ratings
Google FormsTypeform
Likelihood to Recommend
9.4
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
8.7
(0 ratings)
7.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
5.7
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Configurability
4.0
(0 ratings)
-
(0 ratings)
Ease of integration
7.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google FormsTypeform
Likelihood to Recommend
Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
Read full review
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
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Pros
  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
Read full review
  • Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
  • Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
  • You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
  • Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
Read full review
Cons
  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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  • Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
  • Better reporting and data export.
  • Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
Read full review
Likelihood to Renew
Google Forms comes with the rest of the GSuite, so we don't need to renew our access to it specifically. It's nice to have it as an option if we need it, but it's really not professional enough for externally facing surveys at the company I work for now. However, nothing beats it for quick internal polls at a company that uses Google Workspace.
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We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review
Usability
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
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Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
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Reliability and Availability
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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No answers on this topic
Performance
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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No answers on this topic
Support Rating
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
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I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
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Implementation Rating
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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No answers on this topic
Alternatives Considered
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
Google Forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even looked at upgrading to the pro plan. Now, we have features that I don't think are available on Google Forms.
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Scalability
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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No answers on this topic
Return on Investment
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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  • Typeform has played a major role in allowing us to fully automate our training intake process for more organized training request management that leads into our project management workflow.
  • Typeform has allowed us to rapidly develop solutions using online forms for feedback, product quizzes, and registrations.
  • Typeform's low cost means that it pays for itself after a single project each year. No question about renewing each year.
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ScreenShots