What users are saying about
38 Ratings
Top Rated
56 Ratings
38 Ratings
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Score 7.9 out of 100
Top Rated
56 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Google Optimize

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Anonymous | TrustRadius Reviewer

Kameleoon

We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.
Julien Bizet | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Google Optimize
7.2
Kameleoon
8.9
a/b experiment testing
Google Optimize
9.2
Kameleoon
9.3
Split URL testing
Google Optimize
9.8
Kameleoon
9.4
Multivariate testing
Google Optimize
9.1
Kameleoon
8.9
Multi-page/funnel testing
Google Optimize
9.5
Kameleoon
9.1
Cross-browser testing
Google Optimize
7.8
Kameleoon
9.4
Mobile app testing
Google Optimize
3.0
Kameleoon
8.1
Test significance
Google Optimize
7.2
Kameleoon
9.2
Visual / WYSIWYG editor
Google Optimize
6.4
Kameleoon
9.1
Advanced code editor
Google Optimize
7.2
Kameleoon
9.2
Page surveys
Google Optimize
5.0
Kameleoon
Visitor recordings
Google Optimize
10.0
Kameleoon
Preview mode
Google Optimize
8.9
Kameleoon
9.4
Test duration calculator
Google Optimize
7.9
Kameleoon
8.2
Experiment scheduler
Google Optimize
7.8
Kameleoon
7.7
Experiment workflow and approval
Google Optimize
6.6
Kameleoon
9.1
Dynamic experiment activation
Google Optimize
5.3
Kameleoon
8.9
Client-side tests
Google Optimize
6.3
Kameleoon
9.4
Server-side tests
Google Optimize
2.8
Kameleoon
8.7
Mutually exclusive tests
Google Optimize
7.7
Kameleoon
9.0

Audience Segmentation & Targeting

Google Optimize
9.5
Kameleoon
9.2
Standard visitor segmentation
Google Optimize
9.4
Kameleoon
9.4
Behavioral visitor segmentation
Google Optimize
8.8
Kameleoon
9.4
Traffic allocation control
Google Optimize
9.9
Kameleoon
9.1
Website personalization
Google Optimize
10.0
Kameleoon
8.7

Results and Analysis

Google Optimize
8.2
Kameleoon
9.1
Heatmap tool
Google Optimize
2.0
Kameleoon
Click analytics
Google Optimize
8.2
Kameleoon
Scroll maps
Google Optimize
8.1
Kameleoon
Form fill analysis
Google Optimize
8.0
Kameleoon
Conversion tracking
Google Optimize
9.2
Kameleoon
9.1
Goal tracking
Google Optimize
9.6
Kameleoon
9.1
Test reporting
Google Optimize
9.8
Kameleoon
9.1
Results segmentation
Google Optimize
9.3
Kameleoon
8.9
CSV export
Google Optimize
7.9
Kameleoon
9.1
Experiments results dashboard
Google Optimize
9.5
Kameleoon
9.4

Pros

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Kameleoon

  • Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
  • Pros :
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
Anonymous | TrustRadius Reviewer

Cons

Google Optimize

  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Anonymous | TrustRadius Reviewer

Kameleoon

  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Mickaël Gros | TrustRadius Reviewer

Usability

Google Optimize

Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Anonymous | TrustRadius Reviewer

Kameleoon

Kameleoon 8.0
Based on 3 answers
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Marie Poussade | TrustRadius Reviewer

Support Rating

Google Optimize

Google Optimize 8.1
Based on 4 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Anonymous | TrustRadius Reviewer

Kameleoon

Kameleoon 9.3
Based on 14 answers
Kameleoon's team is always available for any type of tasks : technical issues to solve, support on dashboard analysis, the account manager is giving big support on test brainstorm. They try to challenge me as much as possible on the reliability of my tests.
Fabien CLOTILDE | TrustRadius Reviewer

Alternatives Considered

Google Optimize

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Anonymous | TrustRadius Reviewer

Kameleoon

Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Anonymous | TrustRadius Reviewer

Return on Investment

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Kameleoon

  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Grégoire REMY | TrustRadius Reviewer

Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize Editions & Modules

Edition
Google OptimizeFree
  1. none
Additional Pricing Details

Kameleoon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Kameleoon Editions & Modules

Edition
EnterpriseQuote1
  1. Per Month [Unlimited Users]
Modules
PersonalizationQuote
  1. none
Additional Pricing Details
Consulting services are priced on demand

Rating Summary

Likelihood to Recommend

Google Optimize
8.8
Kameleoon
9.4

Usability

Google Optimize
10.0
Kameleoon
8.0

Support Rating

Google Optimize
8.1
Kameleoon
9.3

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