Google Optimize vs. OpenText Core Email Threat Protection

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
OpenText Core Email Threat Protection
Score 7.6 out of 10
N/A
OpenText Core Email Threat Protection defends inbound, outbound, and internal email from phishing, ransomware, and email compromise. The solution combines capabilities of the former Webroot Email Security Powered by Zix (formerly Zix Email Threat Protection) and AppRiver.N/A
Pricing
Google OptimizeOpenText Core Email Threat Protection
Editions & Modules
Google Optimize
Free
No answers on this topic
Offerings
Pricing Offerings
Google OptimizeOpenText Core Email Threat Protection
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google OptimizeOpenText Core Email Threat Protection
Features
Google OptimizeOpenText Core Email Threat Protection
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
4.9
8 Ratings
52% below category average
OpenText Core Email Threat Protection
-
Ratings
a/b experiment testing4.08 Ratings00 Ratings
Split URL testing2.08 Ratings00 Ratings
Multivariate testing4.08 Ratings00 Ratings
Multi-page/funnel testing1.06 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance1.07 Ratings00 Ratings
Visual / WYSIWYG editor3.07 Ratings00 Ratings
Advanced code editor2.07 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode3.06 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler7.05 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings00 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests7.04 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
7.0
8 Ratings
22% below category average
OpenText Core Email Threat Protection
-
Ratings
Standard visitor segmentation6.08 Ratings00 Ratings
Behavioral visitor segmentation7.06 Ratings00 Ratings
Traffic allocation control8.07 Ratings00 Ratings
Website personalization7.07 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.2
8 Ratings
5% below category average
OpenText Core Email Threat Protection
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking8.07 Ratings00 Ratings
Test reporting7.06 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
Secure Email Gateway
Comparison of Secure Email Gateway features of Product A and Product B
Google Optimize
-
Ratings
OpenText Core Email Threat Protection
7.8
9 Ratings
7% below category average
Anti-malware00 Ratings10.07 Ratings
Customizability00 Ratings5.48 Ratings
Data Loss Protection00 Ratings9.05 Ratings
Threat Detection00 Ratings7.49 Ratings
Sandboxing00 Ratings7.06 Ratings
End-to-End Encryption00 Ratings10.09 Ratings
Management Tools00 Ratings5.79 Ratings
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User Ratings
Google OptimizeOpenText Core Email Threat Protection
Likelihood to Recommend
5.0
(10 ratings)
6.6
(60 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
10.0
(1 ratings)
7.0
(29 ratings)
Support Rating
8.7
(4 ratings)
8.3
(27 ratings)
User Testimonials
Google OptimizeOpenText Core Email Threat Protection
Likelihood to Recommend
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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OpenText
I think that Webroot Email Security is good for small-medium sized businesses who are on a budget for email security. They actually have a great encryption system for outbound email, and so if you bundle those together then it puts everything in the same pane of glass and that is nice. Over the last few years this company was purchased by OpenText, and I have seen some improvements because of that, but this product is not innovating like other emails solutions based on new threats that are emerging. I would say if you have a relatively low volume of inbound email, then this solution would suffice.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
OpenText
  • Makes it easy for those receiving emails to create an account and retrieve the email.
  • Peace of mind knowing emails are secure, and can be tracked.
  • Monitoring inbound email threats is easy.
  • Support has been very quick resolving or explaining support tickets I've created.
Read full review
Cons
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
Read full review
OpenText
  • The admin interface seems a bit shabby. It's time for a refresher course.
  • Being able to modify our own security word without having to contact Zix.
  • Users may not enjoy needing to log in to access messages through the secure site.
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Likelihood to Renew
Google
No answers on this topic
OpenText
It did delivers exactly what is needed, what was promised, is cost effective, and is incredibly easy to use and manage.
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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OpenText
It is much simpler to configure and operate in comparison to other anti-spam applications. Zix's customer usage is comparable to that of other spam filters on the market; but, in terms of convenience of use, Zix comes out on top. Daily delivery of logs is provided, and the user is not required to sign in order for an email to be sent.
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Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Read full review
OpenText
AppRiver's support from our perspective replaces the Microsoft365 Support we typically would have to receive from Microsoft by ticket. Instead, AppRiver supports us by phone, live chat, or email. Being able to get a hold of someone quickly makes a huge difference, especially when an issue is urgent and we can't wait hours or days for a response from Microsoft.
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Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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OpenText
Cost is competitive, but factoring in Office licensing really made sense for my organization. Cost is lower for more features - I was able to move to Zix and get the top of the line package, moving from a mid-tier product at a competitor. Workflows and process have improved, and the filter is more accurate than our previous filter
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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OpenText
  • Protecting patient information
  • Users have to complete an account setup in order to view the encrypted email in a portal. Other platforms just let you open the email without having to setup an account.
  • Pretty easy to use if you don't make many customizations to it.
Read full review
ScreenShots