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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Pendo.io

    Score8.5 out of 10
    N/APendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
    Pricing
    Google OptimizePendo.io
    Editions & Modules
    Google Optimize
    Free
    *Free
    Free
    Base
    Contact sales team
    Core
    Contact sales team
    Pulse
    Contact sales team
    Ultimate
    Contact sales team
    Offerings
    Pricing Offerings
    Google OptimizePendo.io
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizePendo.io
    Considered Both Products
    Google
    No answer on this topic
    Pendo.io
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    61 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    48 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    61 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    87%
    Implementation went as expected
    34 Answers
    Features
    Google OptimizePendo.io
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Pendo.io
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Pendo.io
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Pendo.io
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Pendo.io
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Pendo.io
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Pendo.io
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Best Alternatives
    Google OptimizePendo.io
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Whatfix
    Score10 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Whatfix
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizePendo.io
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.5
    (130 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    7.5
    (43 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    8.2
    (5 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google OptimizePendo.io
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pendo.io
    Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Pendo.io
    • NPS Surveys
    • Feature usage insights
    • Identifying user behaviors using Replay feature
    • Clearly segmenting users in a way we want it to be
    • Identifying time spent on a feature/product to better understand what customers actually use
    • Documentation, in-app guides and help section
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Pendo.io
    • Dashboard is sometimes very slow to load
    • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
    • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Pendo.io
    We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Pendo.io
    It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Pendo.io
    Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Pendo.io
    Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
    Incentivized
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Pendo.io
    They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
    Incentivized
    Read full review
    Online Training
    Google
    No answers on this topic
    Pendo.io
    The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Pendo.io
    Use Segment to install and cut developers out of the work cycle!
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Pendo.io
    I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Pendo.io
    The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Pendo.io
    • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
    • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
    • Increasing user satisfaction with in-app guides and resource center
    • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
    Incentivized
    Read full review
    ScreenShots