Coveo Qubit vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coveo Qubit
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using…N/A
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
Coveo QubitGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
Coveo QubitGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Coveo QubitGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Coveo Qubit
-
Ratings
Google Optimize
7.5
7 Ratings
14% below category average
a/b experiment testing00 Ratings8.27 Ratings
Split URL testing00 Ratings10.07 Ratings
Multivariate testing00 Ratings9.87 Ratings
Multi-page/funnel testing00 Ratings10.05 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings6.06 Ratings
Visual / WYSIWYG editor00 Ratings7.96 Ratings
Advanced code editor00 Ratings7.96 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings9.05 Ratings
Test duration calculator00 Ratings9.03 Ratings
Experiment scheduler00 Ratings9.04 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings6.03 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Coveo Qubit
-
Ratings
Google Optimize
9.7
7 Ratings
10% above category average
Standard visitor segmentation00 Ratings9.17 Ratings
Behavioral visitor segmentation00 Ratings9.75 Ratings
Traffic allocation control00 Ratings10.06 Ratings
Website personalization00 Ratings10.06 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Coveo Qubit
-
Ratings
Google Optimize
8.7
7 Ratings
2% above category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings9.96 Ratings
Test reporting00 Ratings10.05 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
Best Alternatives
Coveo QubitGoogle Optimize
Small Businesses
Kameleoon
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Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
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Score 9.2 out of 10
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User Ratings
Coveo QubitGoogle Optimize
Likelihood to Recommend
8.0
(117 ratings)
8.0
(9 ratings)
Likelihood to Renew
8.1
(29 ratings)
-
(0 ratings)
Usability
7.1
(17 ratings)
10.0
(1 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
Performance
7.3
(21 ratings)
-
(0 ratings)
Support Rating
6.8
(19 ratings)
8.7
(4 ratings)
In-Person Training
8.0
(6 ratings)
-
(0 ratings)
Implementation Rating
7.4
(8 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
7.6
(12 ratings)
-
(0 ratings)
User Testimonials
Coveo QubitGoogle Optimize
Likelihood to Recommend
Coveo
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
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Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Pros
Coveo
  • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
  • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
  • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
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Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
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Cons
Coveo
  • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
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Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Likelihood to Renew
Coveo
Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
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Google
No answers on this topic
Usability
Coveo
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
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Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Reliability and Availability
Coveo
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
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Google
No answers on this topic
Performance
Coveo
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
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Google
No answers on this topic
Support Rating
Coveo
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
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Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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In-Person Training
Coveo
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
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Google
No answers on this topic
Implementation Rating
Coveo
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
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Google
No answers on this topic
Alternatives Considered
Coveo
At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
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Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Scalability
Coveo
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
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Google
No answers on this topic
Return on Investment
Coveo
  • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
  • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
  • Mapping out lead conversion and helping identify opportunities to improve it.
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Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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ScreenShots

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.