Google Search Console is a search engine optimization software solution offered by Google.
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Majestic SEO
Score 8.5 out of 10
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Majestic surveys and maps the Internet and has created a large commercial Link Intelligence database. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.
Again, Google Search Console is mandatory if you're a search marketer or developer. It is a free tool and it links directly to Google, so it's hard to not recommend. Although, if you want more actionable (and often cleaner) data, then using one of the above tools is necessary. …
Usually, I use multiple tools and GSC is the first on my list along with Google Analytics since both of these tools are free and are sufficient for monitoring, analyzing and managing digital marketing for a small business. However, there are some limitations to these tools like …
Majestic SEO is sort of in its own league compared to Open Site Explorer and Google Search Console. GSC really only offers the links it finds and does limit to 1000 links on export. OSE is part of a larger package of Moz tools. It does a solid job of finding links but doesn't …
It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
Majestic is a really great tool if your company is spending considerable resources on ongoing SEO efforts. In general, Majestic isn't for beginner SEO users, but a more advanced tool to get into deep SEO tactics. I would recommend this for agencies that have a significant investment in SEO. If you're a small team or a small business looking to improve SEO for yourself or company, there are platforms that offer a variety of tools for new to moderate expertise.
Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
I like Majestic's own metrics Trust and Citation flow, that are very representative of the real value of the website and it's potential effect on the rankings of the website it's linking to.
Also, theme (topic) of the website is very useful in the backlink report. This allows to easily identify backlinks relevant to your business.
The index of number of backlinks that is provided by Majestic is usually a lot bigger than the indexes of their competitors.
Lost link tracker is very useful for tracking dropped links of your projects (you can verify and track multiple domains). This allows to keep track on how many of your ads and articles stay live and sometimes we contact publishers to tell them that their changes on the website (i.e. updates) caused our article or link to go down.
More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Once you've grown accustomed to the depth and accuracy of Majestic's crawl, it's hard to consider paying for anything else (or settling for free options). SEMRush and MOZ can get you somewhere, but in the right hands, a tool as powerful as Majestic can do a lot for a business's link building strategy.
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
In started when our team started to use this tool, we had trouble understanding many of its features, so its customer support team was our teacher to understand all its complicated features and also how they are used to get better results. Nowadays we are working very efficiently without any help.
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
Majestic has features that most of their competitors don't. The backlink index is better than SEMRush in my opinion which also lacks being able to look at links from a range of dates. Their metrics are harder to fool when compared to Moz and I would say that AHREF's is a good competitor but each company keeps their own index of links so its good to use more than one tool
Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
ROI is difficult to ascertain in healthcare marketing, mostly due to privacy laws. Although, Majestic has improved our insight into our digital content, giving us data to work with on the primary site, which has led to an overall increase in organic search.
