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GTM Studio Powered by ZoomInfo vs. TrustRadius for Vendors

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    TrustRadius for Vendors

    Score7.5 out of 10
    N/AVirtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

    $30,000

    per year

    Pricing
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Editions & Modules
    No answers on this topic
    Customer Voice
    Starting at $30,000 (multi-year discount available)
    per year per product
    Offerings
    Pricing Offerings
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Multi-year discount available
    More Pricing Information
    Community Pulse
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Considered Both Products
    ZoomInfo
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    51 Answers
    99%
    Would buy again
    100 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    47 Answers
    96%
    Delivers good value for the price
    81 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    94%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    39 Answers
    97%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    99%
    Implementation went as expected
    68 Answers
    Best Alternatives
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    SourceForge
    Score9.9 out of 10
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    SourceForge
    Score9.9 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Likelihood to Recommend
    8.3
    (161 ratings)
    9.0
    (275 ratings)
    Likelihood to Renew
    8.3
    (12 ratings)
    8.5
    (11 ratings)
    Usability
    8.3
    (61 ratings)
    9.9
    (16 ratings)
    Availability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (9 ratings)
    5.5
    (95 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (7 ratings)
    9.1
    (5 ratings)
    Configurability
    9.0
    (4 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    9.1
    (4 ratings)
    Product Scalability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.8
    (4 ratings)
    9.1
    (7 ratings)
    Vendor pre-sale
    7.7
    (4 ratings)
    9.1
    (7 ratings)
    User Testimonials
    GTM Studio Powered by ZoomInfoTrustRadius for Vendors
    Likelihood to Recommend
    ZoomInfo
    It is less appropriate for small businesses and industries. However, it works well and provides a better ROI for B2B prospecting. It should also provide personalized, relationship-building outbound strategies. It should also provide insights into whether a contact has changed jobs/roles or moved to a different industry or company.
    Incentivized
    Read full review
    HG Insights
    Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    HG Insights
    • Actively working with us to generate reviews
    • Actively working with us to showcase the reviews we get
    • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
    • Professional team providing us with services — but also colleagues and friends
    • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    HG Insights
    • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
    • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
    • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
    Read full review
    HG Insights
    We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
    Incentivized
    Read full review
    Usability
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    HG Insights
    It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
    Incentivized
    Read full review
    Reliability and Availability
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Performance
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    HG Insights
    No answers on this topic
    Support Rating
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    HG Insights
    Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
    Incentivized
    Read full review
    Online Training
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    HG Insights
    My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
    Incentivized
    Read full review
    Alternatives Considered
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
    Read full review
    HG Insights
    We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    ZoomInfo
    No, it was clear.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Scalability
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Return on Investment
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    HG Insights
    • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
    • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
    • We just signed on for Buyer Intent, so we will be able to speak on this later on.
    Incentivized
    Read full review
    ScreenShots