What users are saying about
54 Ratings
Top Rated
2016 Ratings
54 Ratings
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Score 7.5 out of 100
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    332 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    332 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.1
    81%
    309 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    362 Ratings

    A/B testing

    N/A
    0 Ratings
    8.3
    83%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.5
    85%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    698 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    364 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.1
    81%
    276 Ratings

    Lead Management

    HCL Unica

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    355 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    HCL Unica

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.8
    78%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.0
    80%
    251 Ratings

    Social Media Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Reporting & Analytics

    HCL Unica

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.0
    80%
    366 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    362 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Platform & Infrastructure

    HCL Unica

    Feature Set Not Supported
    N/A
    7.4

    HubSpot Marketing Hub

    74%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.8
    78%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.3
    83%
    281 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    303 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.4
    64%
    97 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.7
    67%
    92 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 1 area: Likelihood to Recommend
    • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    9.0

    HCL Unica

    90%
    15 Ratings
    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings

    Likelihood to Renew

    8.7

    HCL Unica

    87%
    11 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    8.0

    HCL Unica

    80%
    1 Rating
    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Availability

    HCL Unica

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    HCL Unica

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    3.0

    HCL Unica

    30%
    2 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    HCL Unica

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    HCL Unica

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    7.2

    HCL Unica

    72%
    4 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Configurability

    HCL Unica

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Ease of integration

    HCL Unica

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Product Scalability

    HCL Unica

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Vendor post-sale

    HCL Unica

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Vendor pre-sale

    HCL Unica

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Likelihood to Recommend

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Pros

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Cons

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Pricing Details

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      HubSpot Marketing Hub

      Starting Price

      $50 per month

      Editions & Modules

      HubSpot Marketing Hub editions and modules pricing
      EditionModules
      Pro8901
      Enterprise32002
      Starter503
      Free04

      Footnotes

      1. per month (includes 2,000 contacts)
      2. per month (includes 10,000 contacts)
      3. per month (includes 1,000 contacts)
      4. per month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required

      Additional Details

      Likelihood to Renew

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
      Read full review

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      Usability

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
      Read full review

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      Reliability and Availability

      HCL Technologies

      No answers on this topic

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      Performance

      HCL Technologies

      No answers on this topic

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      Support Rating

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
      Read full review

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      In-Person Training

      HCL Technologies

      No answers on this topic

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      Online Training

      HCL Technologies

      No answers on this topic

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      Implementation Rating

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
      Read full review

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      Alternatives Considered

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
      Read full review

      HubSpot

      Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
      Read full review

      Scalability

      HCL Technologies

      No answers on this topic

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      Return on Investment

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
      Read full review

      HubSpot

      • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
      • Higher ROI and lead response time are seconds. The first contact is always made.
      • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
      Read full review

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