Heap vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heap
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Snowflake
Score 8.9 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
HeapSnowflake
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
No answers on this topic
Offerings
Pricing Offerings
HeapSnowflake
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
More Pricing Information
Community Pulse
HeapSnowflake
Considered Both Products
Heap
Chose Heap
Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating …
Chose Heap
One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well.
Chose Heap
I prefer Heap because it's easier to create my own dashboards and most importantly they just look so much better.
Chose Heap
We use both Heap and Glassbox, however, there are some unique Heap features which distinguishes it amongst the competitors. The users view is one that has the most details in comparison. Fork in a journey feature is one its USPs.
Chose Heap
Identity API as well as a wide range of integration are the two main reasons why we decided to go with Heap for our marketing web tracking and analytics.
Chose Heap
The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a …
Chose Heap
Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial.

Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons.
Chose Heap
Heap allows you to track and define events yourself without engineers. It is more expensive than some other analytics tools like Amplitude but it has out-of-the-box tracking that Amplitude does not have. The out of the box tracking allows us to have much better insight into …
Chose Heap
Heap's implicit tracking and visualizer make it much easier to add and analyze events. Historical events can also be analyzed, with wasn't possible with the other tools.
Snowflake

No answer on this topic

Top Pros
Top Cons
Best Alternatives
HeapSnowflake
Small Businesses
Mixpanel
Mixpanel
Score 8.8 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.4 out of 10
Db2
Db2
Score 8.7 out of 10
Enterprises
Whatfix
Whatfix
Score 9.4 out of 10
Db2
Db2
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeapSnowflake
Likelihood to Recommend
8.2
(232 ratings)
8.7
(37 ratings)
Likelihood to Renew
9.1
(9 ratings)
10.0
(2 ratings)
Usability
8.9
(64 ratings)
8.7
(13 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
8.4
(61 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
9.9
(8 ratings)
Implementation Rating
9.0
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
HeapSnowflake
Likelihood to Recommend
Heap
Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
Read full review
Snowflake Computing
I am over our HR data, and we use Workday for our HR management system. I have a script in place that runs reports on Workday and saves the results as CSVs. I can then use stages in Snowflake to insert these CSVs into Snowflake, then I can insert or truncate and replace these staged tables into a final schema. Then once these are in a schema I can reference them and build out my data models. In addition to ingesting CSVs, Snowflake has the ability to write a CSV file to our Amazon S3 bucket. Ingesting these CSVs, transforming the data, then delivering it to a destination would've involved so much more coding than my current process if we were on any other platform.
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Pros
Heap
  • Realtime interactions which are captured automatically is a unique feature which no other product offers.
  • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
  • Detailed customer behaviours can be studied with captured replay sessions
  • Due to all the above points - it helped to improve customer experience
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Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
Read full review
Cons
Heap
  • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
  • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
Read full review
Snowflake Computing
  • This tool is very much technical and proper knowledge is required, so mostly you have to hire an IT team.
  • I wish if various videos could be available for basic quires like its initiation, then I think it would act as a guideline and would help the beginners a lot.
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Likelihood to Renew
Heap
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
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Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
Read full review
Usability
Heap
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
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Snowflake Computing
The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
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Reliability and Availability
Heap
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
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Snowflake Computing
No answers on this topic
Performance
Heap
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
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Snowflake Computing
No answers on this topic
Support Rating
Heap
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
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Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Implementation Rating
Heap
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
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Snowflake Computing
No answers on this topic
Alternatives Considered
Heap
Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
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Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Scalability
Heap
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
Read full review
Snowflake Computing
No answers on this topic
Return on Investment
Heap
  • It has helped us make decisions on what products to scope for our MVP based on the usage data.
  • It's allowed us to measure success with our beta product.
  • It's helped us view our conversion rates in an easy and usable manner.
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Snowflake Computing
  • Positive impact: we use Snowflake to track our subscription and payment charges, which we use for internal and investor reporting
  • Positive impact: 3 times faster query speed compared to Treasure Data means that answers to stakeholders can be delivered quicker by analysts
  • Positive impact: recommender systems now source their data from Snowflake rather than Spark clusters, improving development speed, and no longer require maintainence of Spark clusters.
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ScreenShots

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Snowflake Screenshots

Screenshot of Snowflake Installation