TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Snowflake

    Score8.7 out of 10
    N/AThe Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
    Pricing
    HeapSnowflake
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HeapSnowflake
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.—
    More Pricing Information
    Community Pulse
    HeapSnowflake
    Considered Both Products
    Contentsquare
    Chose Heap
    Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating …
    Incentivized
    Chose Heap
    One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well.
    Incentivized
    Chose Heap
    The only tool that compares is Adobe Analytics. I can't say enough good things about Heap's ease of use and ability to enable business users.
    Incentivized
    Chose Heap
    I prefer Heap because it's easier to create my own dashboards and most importantly they just look so much better.
    Incentivized
    Chose Heap
    We use both Heap and Glassbox, however, there are some unique Heap features which distinguishes it amongst the competitors. The users view is one that has the most details in comparison. Fork in a journey feature is one its USPs.
    Incentivized
    Chose Heap
    Identity API as well as a wide range of integration are the two main reasons why we decided to go with Heap for our marketing web tracking and analytics.
    Incentivized
    Chose Heap
    The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a …
    Incentivized
    Chose Heap
    Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial.

    Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons.
    Incentivized
    Chose Heap
    Heap allows you to track and define events yourself without engineers. It is more expensive than some other analytics tools like Amplitude but it has out-of-the-box tracking that Amplitude does not have. The out of the box tracking allows us to have much better insight into …
    Incentivized
    Chose Heap
    Heap's implicit tracking and visualizer make it much easier to add and analyze events. Historical events can also be analyzed, with wasn't possible with the other tools.
    Incentivized
    Snowflake Computing
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    216 Answers
    100%
    Would buy again
    30 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    149 Answers
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    215 Answers
    100%
    Happy with the feature set
    30 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    117 Answers
    96%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    121 Answers
    100%
    Implementation went as expected
    25 Answers
    Best Alternatives
    HeapSnowflake
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    Amazon Redshift
    Score8.9 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Amazon Redshift
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapSnowflake
    Likelihood to Recommend
    8.4
    (233 ratings)
    9.0
    (44 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    7.0
    (3 ratings)
    Usability
    9.0
    (65 ratings)
    8.8
    (20 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.4
    (61 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    9.9
    (8 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeapSnowflake
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Snowflake Computing
    Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Snowflake Computing
    • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
    • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
    • Snowflake manages concurrency better in our trials than other premium competitors
    • Snowflake has little to no setup and ramp up time
    • Snowflake offers online training for various employee types
    Incentivized
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Snowflake Computing
    • Add constraints for views and not just for tables
    • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Snowflake Computing
    SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
    Incentivized
    Read full review
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Snowflake Computing
    Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
    Incentivized
    Read full review
    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    Snowflake Computing
    No answers on this topic
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    Snowflake Computing
    No answers on this topic
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
    Read full review
    Snowflake Computing
    We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
    Incentivized
    Read full review
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    Snowflake Computing
    No answers on this topic
    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    Snowflake Computing
    I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
    Incentivized
    Read full review
    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    Snowflake Computing
    No answers on this topic
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    Snowflake Computing
    • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
    • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
    • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
    Incentivized
    Read full review
    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

    Snowflake Screenshots

    Screenshot of Snowflake Installation