TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heyflow

    Score8.3 out of 10
    N/AHeyflow is a funnel platform used to build highly converting funnels, landing pages, advertorial and pre-sell pages, quizzes, and anything else that needs to convert. With an AI trained on 150,000+ real funnels and $2B+ in ad spend, it recommends the right questions, proof points, and sequencing before a single test is run. Performance marketers, agencies, ecom brands, and growth teams can use Heyflow to drive higher CVR, better ROAS, and lower CAC.

    $89

    per month

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    HeyflowiContact
    Editions & Modules
    Starter
    $89
    per month
    Growth
    $149
    per month
    Scale
    $299
    per month
    Enterprise
    from $1100
    per month (billed annually)
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    HeyflowiContact
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual subscription as well as for start ups.—
    More Pricing Information
    Community Pulse
    HeyflowiContact
    Considered Both Products
    Heyflow
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    22 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    22 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    19 Answers
    No answers on this topic
    Features
    HeyflowiContact
    Lead Management
    Comparison of Lead Management features of Heyflow and iContact
    Feature
    Heyflow
    7.6
    7 Ratings
    1% below category average
    iContact
    -
    Ratings
    Automated sales alerts and tasks8.06 Ratings00 Ratings
    Automated follow-ups7.14 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Heyflow and iContact
    Feature
    Heyflow
    8.2
    18 Ratings
    9% above category average
    iContact
    -
    Ratings
    Integrations with advertising platforms8.214 Ratings00 Ratings
    Integrations with CRMs7.816 Ratings00 Ratings
    Integrations with data storage tools8.114 Ratings00 Ratings
    Integrations with lead automation tools8.713 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Heyflow and iContact
    Feature
    Heyflow
    7.5
    20 Ratings
    10% below category average
    iContact
    -
    Ratings
    KPI analytics7.318 Ratings00 Ratings
    Drop-off analytics7.520 Ratings00 Ratings
    A/B tests7.815 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Heyflow and iContact
    Feature
    Heyflow
    7.9
    22 Ratings
    6% below category average
    iContact
    -
    Ratings
    Drag & Drop editing8.322 Ratings00 Ratings
    Branding customization9.021 Ratings00 Ratings
    Different question types7.421 Ratings00 Ratings
    Conditional logic paths6.421 Ratings00 Ratings
    Embedded calculations6.215 Ratings00 Ratings
    Form templates6.719 Ratings00 Ratings
    Custom code8.316 Ratings00 Ratings
    Web embedding9.119 Ratings00 Ratings
    Mobile responsiveness9.321 Ratings00 Ratings
    Date picker7.218 Ratings00 Ratings
    File upload9.020 Ratings00 Ratings
    Dynamic content7.818 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Heyflow and iContact
    Feature
    Heyflow
    -
    Ratings
    iContact
    6.6
    26 Ratings
    19% below category average
    WYSIWYG email editor00 Ratings7.024 Ratings
    Dynamic content00 Ratings7.021 Ratings
    Ability to test dynamic content00 Ratings5.021 Ratings
    Landing pages00 Ratings7.014 Ratings
    A/B testing00 Ratings5.017 Ratings
    Mobile optimization00 Ratings7.021 Ratings
    Email deliverability reporting00 Ratings7.025 Ratings
    List management00 Ratings8.025 Ratings
    Triggered drip sequences00 Ratings6.015 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Heyflow and iContact
    Feature
    Heyflow
    -
    Ratings
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards00 Ratings8.026 Ratings
    Standard reports00 Ratings8.025 Ratings
    Custom reports00 Ratings8.015 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Heyflow and iContact
    Feature
    Heyflow
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    HeyflowiContact
    Small Businesses
    Dealfront
    Score8.4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeyflowiContact
    Likelihood to Recommend
    8.3
    (22 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    3.4
    (19 ratings)
    Usability
    8.2
    (22 ratings)
    8.0
    (6 ratings)
    Availability
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.1
    (1 ratings)
    9.9
    (9 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    8.5
    (2 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeyflowiContact
    Likelihood to Recommend
    Heyflow
    Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    Heyflow
    • anyone can do it, reduces cost/need for engineering team help
    • fast to get started, there isn't a lot to implement
    • designing and setting up the flow is easy
    • allows both out of the box or fully custom options, which makes it compatible with any project
    Incentivized
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    Heyflow
    • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
    • a/b testing, not being able to 'keep' older variants which we may want to retest later
    • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
    Incentivized
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    Heyflow
    Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







    In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







    Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















    Incentivized
    Read full review
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    Heyflow
    Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
    I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
    Incentivized
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Reliability and Availability
    Heyflow
    There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
    Read full review
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Performance
    Heyflow
    Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Heyflow
    Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
    Read full review
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    Heyflow
    No answers on this topic
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    Heyflow
    I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
    Read full review
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    Heyflow
    Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Contract Terms and Pricing Model
    Heyflow
    No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
    Read full review
    iContact
    No answers on this topic
    Scalability
    Heyflow
    The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
    Read full review
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    Heyflow
    • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
    • Faster time-to-market for launching new funnels, reducing development costs.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots

    Heyflow Screenshots

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