Heyflow vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$89
per month
Lead Forensics
Score 8.9 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
HeyflowLead Forensics
Editions & Modules
Starter
$89
per month
Growth
$149
per month
Scale
$299
per month
Enterprise
from $1100
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
HeyflowLead Forensics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
HeyflowLead Forensics
Considered Both Products
Heyflow
Chose Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard.

Heyflow Vs. Growform = This one is tougher …
Chose Heyflow
In our opinion, Heyflow offers far superior design options and, due to its ease of use, integrates much more effectively into a company. Furthermore, the price-performance ratio is significantly better, and excellent support is integrated, ensuring you always have a contact …
Chose Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I …
Chose Heyflow
More design options. Perspective funnel are looking quite the same sometimes
Chose Heyflow
Heyflow just does Flows/Quizzes the best.
Most amount of customization, features and integrations in my eyes.
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Heyflow has far wider customization options.
Chose Heyflow
Heyflow offers a more variable and customized user interface. The design elements look more professional.
Chose Heyflow
I like Heyflow better because you have more customization options and can stand out better from other funnels and landing pages. This is particularly well received by our customers.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google sheets, slack, etc.
Lead Forensics
Chose Lead Forensics
We haven't used before any other lead generation / website pulling tools like Lead Forensics.
Chose Lead Forensics
Sincerely, I have used both of those platforms before. The portal interface (UI) is much better than LF's, but the quality of the information Lead Forensics provides is higher. Data mining is quite similar, but I had the impression that LF gave us more valuable information, …
Chose Lead Forensics
Haven't used anything similar.
Chose Lead Forensics
Lead Forensics is strong for identifying which companies are visiting your website and turning anonymous traffic into sales opportunities. Webeo is more focused on personalising the website experience in real time to increase conversions. Google Analytics provides broader …
Chose Lead Forensics
Completely different system as Mediahawk tracks the user journey and our calls. Our business is very call-dependent. We don't publicise prices because they are dynamic, so many of our existing and new customers call us for quotes. Mediahawk has allowed me to track the journey …
Chose Lead Forensics
Lead Forensics supports our language requirements.
Chose Lead Forensics
We use both of these products in unison and they complement each other well. ZoomInfo allows us to proactively target sectors we see a lot of visitirs from via the Lead Forensics portal.
Chose Lead Forensics
Provides a more details breakdown of visits, by page, duration and previous history. The reporting allows for a more clearer view of visit history, allowing our consultants to build a more complete picture of buyer behaviour
Chose Lead Forensics
ZoomInfo is able to pull more details about the potential client but lacks the visibility to identifying traffic to the site. It has "intent" but lacks the reporting capabilities to tell us what facility visited the website, and their industry. Not enough details from ZoomInfo …
Chose Lead Forensics
While we looked at ZoomInfo, we never actually used it because it didn’t appear to provide the level of website visitor insight we were looking for. We currently use HubSpot for tracking website visits, but Lead Forensics stacks up a thousand times better when it comes to …
Chose Lead Forensics
While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.
Chose Lead Forensics
We actually contracted with Klarity and Lead Forensics, as the are combined stronger together. It is all about Martech Stacks and we felt Lead Forensics provided a strong overall of our website, but Klarity brought more depth into companies, along with intent data from the …
Chose Lead Forensics
This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.
Chose Lead Forensics
the personal support is great. Jaleesa is really sharp
Chose Lead Forensics
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra …
Chose Lead Forensics
We do not have many like this. Salesintel is also very different, but I say I get more sales from Lead Forensics.
Chose Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money …
Features
HeyflowLead Forensics
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.5
Ratings
2% below category average
Lead Forensics
-
Ratings
Automated sales alerts and tasks7.90 Ratings00 Ratings
Automated follow-ups7.10 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
Ratings
9% above category average
Lead Forensics
-
Ratings
Integrations with advertising platforms8.10 Ratings00 Ratings
Integrations with CRMs7.80 Ratings00 Ratings
Integrations with data storage tools8.20 Ratings00 Ratings
Integrations with lead automation tools8.80 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.6
Ratings
9% below category average
Lead Forensics
-
Ratings
KPI analytics7.30 Ratings00 Ratings
Drop-off analytics7.50 Ratings00 Ratings
A/B tests7.90 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
7.9
Ratings
5% below category average
Lead Forensics
-
Ratings
Drag & Drop editing8.30 Ratings00 Ratings
Branding customization9.00 Ratings00 Ratings
Different question types7.40 Ratings00 Ratings
Conditional logic paths6.40 Ratings00 Ratings
Embedded calculations6.20 Ratings00 Ratings
Form templates6.70 Ratings00 Ratings
Custom code8.40 Ratings00 Ratings
Web embedding9.20 Ratings00 Ratings
Mobile responsiveness9.30 Ratings00 Ratings
Date picker7.20 Ratings00 Ratings
File upload9.00 Ratings00 Ratings
Dynamic content7.90 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Heyflow
-
Ratings
Lead Forensics
8.7
Ratings
7% above category average
Lead Conversion Tracking00 Ratings8.30 Ratings
Bounce Rate Measurement00 Ratings8.50 Ratings
Device and Browser Reporting00 Ratings8.40 Ratings
Pageview Tracking00 Ratings9.10 Ratings
Event Tracking00 Ratings8.60 Ratings
Reporting in real-time00 Ratings8.80 Ratings
Referral Source Tracking00 Ratings8.90 Ratings
Customizable Dashboards00 Ratings9.20 Ratings
Best Alternatives
HeyflowLead Forensics
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Siteimprove
Siteimprove
Score 9.1 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeyflowLead Forensics
Likelihood to Recommend
8.3
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
8.9
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
HeyflowLead Forensics
Likelihood to Recommend
Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
Read full review
It's a great system. As I said, I had never used it, but I feel that if I do move on, I would definitely take this with me - everyone I introduce it to via my network is amazed by it. As a small company, for our sales and marketing, it is a brilliant platform; in fact, I'll go as far as to say that our logistics and supply chain look at it daily as well. Reports are fantastic, and the fact that you can jump on and see data in real time is brilliant.
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Pros
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
Read full review
Cons
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Likelihood to Renew
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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No answers on this topic
Usability
Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
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Lead Forensics is usable and has clear videos scattered around the platform, encouraging users to level up. The CSM team is great at supporting and providing training for sales and marketing. Dashboards are a bit clunky, and the UI isn't the best. From memory, it hasn't really changed since we've been using it. These factors hold the platform back, as something as simple as filtering can be hidden behind a few clicks, which some salespeople are unaware of.
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Reliability and Availability
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
Read full review
No answers on this topic
Performance
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
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No answers on this topic
Support Rating
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
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Implementation Rating
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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No answers on this topic
Alternatives Considered
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
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Sincerely, I have used both of those platforms before. The portal interface (UI) is much better than LF's, but the quality of the information Lead Forensics provides is higher. Data mining is quite similar, but I had the impression that LF gave us more valuable information, even though other platforms were sometimes better from that perspective. Anyway, in the end, we preferred to go to the market leader about this type of tool, LF is the Coca-Cola of this market.
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Scalability
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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No answers on this topic
Return on Investment
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.