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Highrise CRM (discontinued) vs. Ion Interactive

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Highrise CRM (discontinued)

    Score8.8 out of 10
    N/AHighrise is a simple CRM, allowing the user to track leads and manage follow ups with zero learning curve. Highrise is only available and supported for existing customers. As of August 2018 Highrise is no longer available to new customers. Existing customers may still take advantage of Highrise.

    $4

    Per User Per Month

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
    Pricing
    Highrise CRM (discontinued)Ion Interactive
    Editions & Modules
    Highrise
    $4.00
    Per User Per Month
    Managed Services + SaaS
    Custom
    per year
    Offerings
    Pricing Offerings
    Highrise CRM (discontinued)Ion Interactive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$5,500 per customer
    Additional Details—ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
    More Pricing Information
    Features
    Highrise CRM (discontinued)Ion Interactive
    Content Creation
    Comparison of Content Creation features of Highrise CRM (discontinued) and Ion Interactive
    Feature
    Highrise CRM (discontinued)
    -
    Ratings
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Ideation00 Ratings10.099 Ratings
    Content collaboration00 Ratings5.094 Ratings
    Content Publishing
    Comparison of Content Publishing features of Highrise CRM (discontinued) and Ion Interactive
    Feature
    Highrise CRM (discontinued)
    -
    Ratings
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Content hub00 Ratings10.0104 Ratings
    Forms / Gated content00 Ratings10.0107 Ratings
    Embedded CTAs00 Ratings10.0108 Ratings
    Content distribution00 Ratings8.093 Ratings
    Content promotion00 Ratings8.086 Ratings
    Content automation00 Ratings6.090 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Highrise CRM (discontinued) and Ion Interactive
    Feature
    Highrise CRM (discontinued)
    -
    Ratings
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Audience profiling and targeting00 Ratings6.091 Ratings
    Closed-loop tracking and reporting00 Ratings8.095 Ratings
    Content performance analytics00 Ratings10.0116 Ratings
    Campaign optimization dashboard00 Ratings10.0107 Ratings
    Best Alternatives
    Highrise CRM (discontinued)Ion Interactive
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    Salesflare
    Score10 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Highrise CRM (discontinued)Ion Interactive
    Likelihood to Recommend
    9.0
    (10 ratings)
    10.0
    (135 ratings)
    Likelihood to Renew
    8.2
    (9 ratings)
    7.0
    (22 ratings)
    Usability
    9.0
    (1 ratings)
    7.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (18 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (6 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Highrise CRM (discontinued)Ion Interactive
    Likelihood to Recommend
    Discontinued Products
    We chose to work with the Basecamp product and along with it came Highrise. They're a great 37 signals package together. So we chose to work with Highrise because of Basecamp
    Incentivized
    Read full review
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
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    Pros
    Discontinued Products
    • Easy batch upload of new contacts - if you gathered names and contact info for a bunch of people at an event or conference or what have you, put it in a spreadsheet and upload it for easy and efficient adding to the database.
    • Simple communication and outreach tracking - each user has an individualized dropbox email address; you can BCC:, CC:, or forward an email to or from a client or contact, and Highrise automatically associates and records that email with the contact in the database.
    • Task assignments - users can create and task assignments associated with specific contacts (ie - Send Suzy J. a gift box on Oct 1; Follow Marla K. and Billy Z. on Twitter & Facebook; Get an updated address from Nathan R.)
    • Tags - easily create lists of contacts who fit certain needs (I need a: food blogger, in TX, who has a Facebook page - we have "food blogger", "TX," and "Facebook" tags in our system) that is then exportable; also useful for knowing the important associations of a particular contact.
    Incentivized
    Read full review
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
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    Cons
    Discontinued Products
    • Im actually pretty happy with the system as it is. The best aspect of Highrise is that it is very easy to work with - no need to struggle with manuals and lengthy training.
    • Not really a problem I suppose but I pay for Highrise as part of a suite which includes other products - Basecamp, Backpack and Campfire. It would be nice to see more integration between these products.
    Read full review
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Highrise is easy to use, has a nice UI overall, quick to load, and does most of what we need.
    Incentivized
    Read full review
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
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    Usability
    Discontinued Products
    It's quick and easy to setup and use. There isn't any feature "bloat". Nothing to struggle with
    Read full review
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Support Rating
    Discontinued Products
    They are quick and SO nice. They are very friendly and are eager to help.
    Incentivized
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    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
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    Implementation Rating
    Discontinued Products
    No answers on this topic
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Highrise is simple to use and is run by the same folks who build Basecamp and 37Signals. We wanted something that would do the essentials without the cumbersome bells and whistles. Salesforce is almost too complicated if you don't have a whole sales operation and analytics division. One day we will probably outgrow Highrise, but not yet.
    Incentivized
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    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
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    Return on Investment
    Discontinued Products
    • Better customer service, I am able to look up client info in a more organized way
    • I feel that our efficiency has really increased. Highrise is a lot faster than our old program
    • Highrise keeps us very organized. but it would be helpful if there was a project management section we could implement
    Incentivized
    Read full review
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
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    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.