Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Later Social
Score 8.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
HootsuiteLater Social
Editions & Modules
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Offerings
Pricing Offerings
HootsuiteLater Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts33% discount available for annual subscription.
More Pricing Information
Community Pulse
HootsuiteLater Social
Considered Both Products
Hootsuite
Chose Hootsuite
Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.
Chose Hootsuite
I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform.
Chose Hootsuite
The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved.
Later Social
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
Top Pros
Top Cons
Features
HootsuiteLater Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
261 Ratings
0% below category average
Later Social
-
Ratings
Boolean keyword searches7.5177 Ratings00 Ratings
Filtering out noise/spam7.0185 Ratings00 Ratings
Sentiment analysis7.5179 Ratings00 Ratings
Broad channel coverage8.3244 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
367 Ratings
4% above category average
Later Social
-
Ratings
Content planning and scheduling8.9366 Ratings00 Ratings
Audience targeting8.1251 Ratings00 Ratings
Content optimization7.8299 Ratings00 Ratings
Workflow management8.2308 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
294 Ratings
4% below category average
Later Social
-
Ratings
Automated routing and prioritization7.8212 Ratings00 Ratings
Customer interaction histories7.6229 Ratings00 Ratings
Bulk actions8.0252 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
284 Ratings
3% below category average
Later Social
-
Ratings
Lead generation6.6170 Ratings00 Ratings
Content marketing7.8254 Ratings00 Ratings
Paid media management7.6169 Ratings00 Ratings
Campaigns and promotions7.8217 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.7
363 Ratings
2% above category average
Later Social
-
Ratings
Twitter8.9332 Ratings00 Ratings
Facebook9.1347 Ratings00 Ratings
LinkedIn8.7303 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.6306 Ratings00 Ratings
Pinterest8.2157 Ratings00 Ratings
YouTube8.3144 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
291 Ratings
1% below category average
Later Social
-
Ratings
Campaign success analytics7.8267 Ratings00 Ratings
Real-time tracking7.9268 Ratings00 Ratings
Competitor analysis7.8181 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.2
303 Ratings
1% above category average
Later Social
-
Ratings
Role-based user permissions & privileges8.4256 Ratings00 Ratings
Mobile access7.9281 Ratings00 Ratings
Best Alternatives
HootsuiteLater Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteLater Social
Likelihood to Recommend
8.5
(426 ratings)
9.8
(15 ratings)
Likelihood to Renew
9.2
(89 ratings)
-
(0 ratings)
Usability
8.2
(65 ratings)
9.4
(3 ratings)
Availability
9.5
(21 ratings)
-
(0 ratings)
Performance
9.5
(19 ratings)
-
(0 ratings)
Support Rating
7.3
(263 ratings)
9.0
(9 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.1
(39 ratings)
-
(0 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.2
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteLater Social
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Later
No answers on this topic
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Later
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Later
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Later
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Later
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Later
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Later
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.