Hootsuite vs. Later Social

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 8.1 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$249 per month per user
Later Social	Score 7.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

Hootsuite

Later Social

Editions & Modules

Standard: $199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
Hootsuite	Later Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

33% discount available for annual subscription.

More Pricing Information

Pricing Plans

Community Pulse
	Hootsuite	Later Social
Considered Both Products	Hootsuite Verified User Director Chose Hootsuite I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations. Incentivized Helpful? Verified User Manager Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful? Verified User Employee Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Employee Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Manager Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Verified User Professional Chose Hootsuite More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price. Incentivized Helpful? Verified User Strategist Chose Hootsuite HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white. Incentivized Helpful? Verified User Employee Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Strategist Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Verified User C-Level Executive Chose Hootsuite Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused. Incentivized Helpful? Verified User Director Chose Hootsuite I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform. Incentivized Helpful? Michael Yoder Social Media Consultant Chose Hootsuite Hootsuite scales much better than Sprout Social. It also has many more features. Helpful? Igors Skute Junior Analyst Chose Hootsuite The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved. Helpful?	Later Social Verified User Project Manager Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Verified User Vice-President Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Verified User Manager Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Verified User Employee Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

TrustRadius Insights
	Hootsuite	Later Social
Highlights	Research Team Insight Published July 10, 2024 Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently. Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms. The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.

Features

Hootsuite

Later Social

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.6 305 Ratings 14% below category average	Later Social - Ratings
Boolean keyword searches	6.6202 Ratings	00 Ratings
Filtering out noise/spam	6.3212 Ratings	00 Ratings
Sentiment analysis	6.1209 Ratings	00 Ratings
Broad channel coverage	7.4280 Ratings	00 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.9 425 Ratings 2% below category average	Later Social 8.8 2 Ratings 9% above category average
Content planning and scheduling	9.0424 Ratings	10.02 Ratings
Audience targeting	6.9288 Ratings	00 Ratings
Content optimization	7.5347 Ratings	8.32 Ratings
Workflow management	8.0359 Ratings	8.02 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.6 341 Ratings 6% below category average	Later Social - Ratings
Automated routing and prioritization	7.4246 Ratings	00 Ratings
Customer interaction histories	7.5264 Ratings	00 Ratings
Bulk actions	7.9294 Ratings	00 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 6.8 320 Ratings 12% below category average	Later Social - Ratings
Lead generation	6.6194 Ratings	00 Ratings
Content marketing	7.7287 Ratings	00 Ratings
Paid media management	6.5193 Ratings	00 Ratings
Campaigns and promotions	6.5242 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 8.3 417 Ratings 1% below category average	Later Social 8.6 2 Ratings 3% above category average
Twitter	7.7375 Ratings	7.02 Ratings
Facebook	8.8400 Ratings	8.42 Ratings
LinkedIn	8.5349 Ratings	7.82 Ratings
Google+	8.960 Ratings	00 Ratings
Instagram	8.4354 Ratings	10.02 Ratings
Pinterest	8.1173 Ratings	10.01 Ratings
YouTube	7.3162 Ratings	8.32 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 7.8 342 Ratings 1% above category average	Later Social 4.0 1 Ratings 63% below category average
Campaign success analytics	8.1314 Ratings	4.01 Ratings
Real-time tracking	7.5316 Ratings	00 Ratings
Competitor analysis	7.8217 Ratings	00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.7 349 Ratings 3% below category average	Later Social 7.2 2 Ratings 10% below category average
Role-based user permissions & privileges	8.2296 Ratings	00 Ratings
Mobile access	7.2320 Ratings	7.22 Ratings

Best Alternatives
	Hootsuite	Later Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hootsuite	Later Social
Likelihood to Recommend	8.3 (486 ratings)	10.0 (17 ratings)
Likelihood to Renew	8.7 (89 ratings)	- (0 ratings)
Usability	8.2 (125 ratings)	10.0 (4 ratings)
Availability	9.8 (21 ratings)	- (0 ratings)
Performance	9.8 (19 ratings)	- (0 ratings)
Support Rating	7.0 (263 ratings)	9.0 (9 ratings)
In-Person Training	6.0 (1 ratings)	- (0 ratings)
Online Training	9.0 (17 ratings)	- (0 ratings)
Implementation Rating	8.0 (39 ratings)	- (0 ratings)
Configurability	7.2 (3 ratings)	- (0 ratings)
Ease of integration	7.6 (2 ratings)	- (0 ratings)
Product Scalability	8.1 (3 ratings)	- (0 ratings)
Vendor post-sale	8.9 (3 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (18 ratings)	- (0 ratings)

User Testimonials
	Hootsuite	Later Social
Likelihood to Recommend	Hootsuite Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review	Later The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Pros	Hootsuite Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts. Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company. Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic. Incentivized Mark Jennings IV Social Media Specialist Read full review	Later Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Cons	Hootsuite Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review	Later I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Incentivized Meredith Walter Marketing Manager Read full review
Likelihood to Renew	Hootsuite At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review	Later No answers on this topic
Usability	Hootsuite The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review	Later The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Reliability and Availability	Hootsuite Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it. Verified User Anonymous Read full review	Later No answers on this topic
Performance	Hootsuite Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy! Michael Royal CEO Read full review	Later No answers on this topic
Support Rating	Hootsuite I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review	Later Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
In-Person Training	Hootsuite Very easy to teach and learn Jessica Rudolph Search Specialist Read full review	Later No answers on this topic
Online Training	Hootsuite The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have. Wes Horrocks Corporate Communications Manager Read full review	Later No answers on this topic
Implementation Rating	Hootsuite • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts. Verified User Anonymous Read full review	Later No answers on this topic
Alternatives Considered	Hootsuite Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me! Incentivized MT Maria Trujillo Publicist Read full review	Later I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business. Incentivized SS Suzanne Stafford Principal Read full review
Scalability	Hootsuite We are only using in marketing and have been able to scale. Incentivized PP Parag Poddar Marketing Lead Read full review	Later No answers on this topic
Return on Investment	Hootsuite I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content) It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform. Incentivized HK HEIDI KAY Director of Social Media and Brand Management Read full review	Later Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Incentivized Verified User Anonymous Read full review
ScreenShots	Hootsuite Screenshots