Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Nimble
Score 7.3 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$15
per month
Pricing
HootsuiteNimble
Editions & Modules
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Business
$19.00
Per User Per Month
Offerings
Pricing Offerings
HootsuiteNimble
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
HootsuiteNimble
Considered Both Products
Hootsuite

No answer on this topic

Nimble
Chose Nimble
See my previous comments in my first answer. I've detailed this answer with a comparison of Insightly vs Nimble.
Chose Nimble
Nimble gives me better heads-up reporting on a daily basis and allows me to take action straight away. No need to open multiple views. It's all there. Nimble gives me emails and addresses so I can switch to the appropriate channel for each person. Nimble lets me know the last …
Chose Nimble
Nimble fits nicely in the "contact management" "social crm" space. As mentioned, it's not a full fledged CRM tool yet (sales, marketing, service, projects, defect tracking) etc. but it's in a good class for those small organizations who haven't any experience with automated …
Top Pros
Top Cons
Features
HootsuiteNimble
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
262 Ratings
1% below category average
Nimble
-
Ratings
Boolean keyword searches7.4178 Ratings00 Ratings
Filtering out noise/spam7.0186 Ratings00 Ratings
Sentiment analysis7.4180 Ratings00 Ratings
Broad channel coverage8.3245 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
368 Ratings
5% above category average
Nimble
-
Ratings
Content planning and scheduling8.9367 Ratings00 Ratings
Audience targeting8.1252 Ratings00 Ratings
Content optimization7.8300 Ratings00 Ratings
Workflow management8.2309 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
295 Ratings
3% below category average
Nimble
-
Ratings
Automated routing and prioritization7.7213 Ratings00 Ratings
Customer interaction histories7.6230 Ratings00 Ratings
Bulk actions8.0253 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
285 Ratings
3% below category average
Nimble
-
Ratings
Lead generation6.6171 Ratings00 Ratings
Content marketing7.8255 Ratings00 Ratings
Paid media management7.5170 Ratings00 Ratings
Campaigns and promotions7.8218 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.6
364 Ratings
1% above category average
Nimble
-
Ratings
Twitter8.9333 Ratings00 Ratings
Facebook9.1348 Ratings00 Ratings
LinkedIn8.7304 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.6307 Ratings00 Ratings
Pinterest8.2158 Ratings00 Ratings
YouTube8.2145 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
292 Ratings
1% below category average
Nimble
-
Ratings
Campaign success analytics7.8268 Ratings00 Ratings
Real-time tracking7.9269 Ratings00 Ratings
Competitor analysis7.7182 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.1
304 Ratings
1% below category average
Nimble
-
Ratings
Role-based user permissions & privileges8.4257 Ratings00 Ratings
Mobile access7.9282 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.5
30 Ratings
10% above category average
Customer data management / contact management00 Ratings9.429 Ratings
Workflow management00 Ratings8.428 Ratings
Territory management00 Ratings8.724 Ratings
Opportunity management00 Ratings8.228 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.429 Ratings
Contract management00 Ratings8.523 Ratings
Quote & order management00 Ratings6.721 Ratings
Interaction tracking00 Ratings9.227 Ratings
Channel / partner relationship management00 Ratings8.126 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.2
22 Ratings
9% above category average
Case management00 Ratings7.922 Ratings
Call center management00 Ratings8.320 Ratings
Help desk management00 Ratings8.321 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.7
27 Ratings
14% above category average
Lead management00 Ratings8.426 Ratings
Email marketing00 Ratings9.026 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.2
29 Ratings
8% above category average
Task management00 Ratings8.529 Ratings
Billing and invoicing management00 Ratings8.518 Ratings
Reporting00 Ratings7.725 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.9
27 Ratings
16% above category average
Forecasting00 Ratings8.923 Ratings
Pipeline visualization00 Ratings8.827 Ratings
Customizable reports00 Ratings9.023 Ratings
Customization
Comparison of Customization features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.6
29 Ratings
13% above category average
Custom fields00 Ratings9.029 Ratings
Custom objects00 Ratings8.322 Ratings
Scripting environment00 Ratings8.518 Ratings
API for custom integration00 Ratings8.820 Ratings
Security
Comparison of Security features of Product A and Product B
Hootsuite
-
Ratings
Nimble
9.3
26 Ratings
11% above category average
Single sign-on capability00 Ratings9.324 Ratings
Role-based user permissions00 Ratings9.224 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.4
29 Ratings
15% above category average
Social data00 Ratings8.529 Ratings
Social engagement00 Ratings8.429 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.8
25 Ratings
21% above category average
Marketing automation00 Ratings8.725 Ratings
Compensation management00 Ratings8.919 Ratings
Platform
Comparison of Platform features of Product A and Product B
Hootsuite
-
Ratings
Nimble
8.3
27 Ratings
10% above category average
Mobile access00 Ratings8.327 Ratings
Best Alternatives
HootsuiteNimble
Small Businesses
Publer
Publer
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteNimble
Likelihood to Recommend
8.5
(427 ratings)
8.5
(33 ratings)
Likelihood to Renew
9.2
(89 ratings)
8.3
(2 ratings)
Usability
8.2
(65 ratings)
8.5
(19 ratings)
Availability
9.5
(21 ratings)
-
(0 ratings)
Performance
9.5
(19 ratings)
-
(0 ratings)
Support Rating
7.4
(264 ratings)
9.8
(19 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.1
(39 ratings)
-
(0 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.2
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteNimble
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Nimble
This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Nimble
  • Importing contacts in the CRM is very much consist of easy steps.
  • It allows me to create, edit and view contacts records anywhere from the web.
  • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
  • it is playing an excellent role in managing our all relations.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Nimble
  • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
  • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Nimble
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
Read full review
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Nimble
The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Nimble
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Nimble
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Nimble
It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Nimble
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Nimble
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Nimble
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Nimble
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Nimble
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Nimble
  • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
  • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.