What users are saying about
Hootsuite
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Top Rated
976 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 976 reviews and ratings
60 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 60 reviews and ratings
Feature Set Ratings
Listening/monitoring

7.5
Hootsuite
75%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Boolean keyword searches

7.3
73%
146 Ratings

N/A
0 Ratings
Filtering out noise/spam

7.1
71%
160 Ratings

N/A
0 Ratings
Sentiment analysis

7.5
75%
148 Ratings

N/A
0 Ratings
Broad channel coverage

8.2
82%
209 Ratings

N/A
0 Ratings
Publishing

8.2
Hootsuite
82%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Content planning and scheduling

9.1
91%
296 Ratings

N/A
0 Ratings
Audience targeting

7.8
78%
201 Ratings

N/A
0 Ratings
Content optimization

7.8
78%
241 Ratings

N/A
0 Ratings
Workflow management

8.2
82%
247 Ratings

N/A
0 Ratings
Engagement

7.8
Hootsuite
78%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Automated routing and prioritization

7.7
77%
175 Ratings

N/A
0 Ratings
Customer interaction histories

7.8
78%
188 Ratings

N/A
0 Ratings
Bulk actions

8.0
80%
209 Ratings

N/A
0 Ratings
Marketing

7.5
Hootsuite
75%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Lead generation

7.1
71%
145 Ratings

N/A
0 Ratings
Content marketing

8.1
81%
215 Ratings

N/A
0 Ratings
Paid media management

7.3
73%
138 Ratings

N/A
0 Ratings
Campaigns and promotions

7.6
76%
183 Ratings

N/A
0 Ratings
Channel coverage/integration

8.5
Hootsuite
85%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 7/7 features
Hootsuite ranks higher in 7/7 features

9.1
91%
273 Ratings

N/A
0 Ratings

9.0
90%
281 Ratings

N/A
0 Ratings

8.6
86%
242 Ratings

N/A
0 Ratings
Google+

8.9
89%
60 Ratings

N/A
0 Ratings

8.1
81%
248 Ratings

N/A
0 Ratings

7.8
78%
128 Ratings

N/A
0 Ratings
YouTube

7.9
79%
123 Ratings

N/A
0 Ratings
Reporting/analytics

7.8
Hootsuite
78%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Campaign success analytics

7.8
78%
213 Ratings

N/A
0 Ratings
Real-time tracking

7.9
79%
220 Ratings

N/A
0 Ratings
Competitor analysis

7.7
77%
149 Ratings

N/A
0 Ratings
Account management

8.1
Hootsuite
81%

Oracle Social Cloud (legacy)
Feature Set Not Supported
N/A
Hootsuite ranks higher in 2/2 features
Hootsuite ranks higher in 2/2 features
Role-based user permissions & privileges

8.4
84%
212 Ratings

N/A
0 Ratings
Mobile access

7.8
78%
235 Ratings

N/A
0 Ratings
Attribute Ratings
- Hootsuite is rated higher in 2 areas: Likelihood to Recommend, Online Training
- Oracle Social Cloud (legacy) is rated higher in 2 areas: Likelihood to Renew, Support Rating
- Hootsuite and Oracle Social Cloud (legacy) are tied in 1 area: Usability
Likelihood to Recommend

8.3
Hootsuite
83%
354 Ratings

7.6
Oracle Social Cloud (legacy)
76%
35 Ratings
Likelihood to Renew

8.8
Hootsuite
88%
80 Ratings

9.0
Oracle Social Cloud (legacy)
90%
10 Ratings
Usability

9.0
Hootsuite
90%
27 Ratings

9.0
Oracle Social Cloud (legacy)
90%
1 Rating
Availability

10.0
Hootsuite
100%
36 Ratings

Oracle Social Cloud (legacy)
N/A
0 Ratings
Performance

10.0
Hootsuite
100%
32 Ratings

Oracle Social Cloud (legacy)
N/A
0 Ratings
Support Rating

8.1
Hootsuite
81%
239 Ratings

8.3
Oracle Social Cloud (legacy)
83%
8 Ratings
In-Person Training

6.0
Hootsuite
60%
1 Rating

Oracle Social Cloud (legacy)
N/A
0 Ratings
Online Training

10.0
Hootsuite
100%
8 Ratings

5.0
Oracle Social Cloud (legacy)
50%
1 Rating
Implementation Rating

10.0
Hootsuite
100%
65 Ratings

Oracle Social Cloud (legacy)
N/A
0 Ratings
Likelihood to Recommend
Hootsuite
Coordinating content, events, and information to a diverse audience is a strength of the platform Differentiating between social media platforms in terms of system requirements and image guidelines is a second strength Some media can be difficult to manipulate, especially when the image or media is external (novice creatives will be guided through the best treatments).
Executive Director
The University of Tennessee at ChattanoogaHigher Education, 1001-5000 employees
Oracle Social Cloud (legacy)
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Vice President of Marketing and Sales Operations
Relationship OneMarketing and Advertising, 51-200 employees
Pros
Hootsuite
- Allows the same posts to be placed on multiple sites
- Schedules posts
- Crops photos according to each platform
- Provides a calendar layout
- The option to shorten links... can you make it so the shortened links are visible in the viewer prior to scheduling the post?

Verified User
Representative in Marketing
Machinery Company, 5001-10,000 employeesOracle Social Cloud (legacy)
- The ability to schedule months of content at a time and view it across a calendar.
- The approval process - you can set up teams to create, edit, publish, approve etc.
- The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Digital Marketing Manager
T H MarchInsurance, 51-200 employees
Cons
Hootsuite
- The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
- Limit on number of accounts that can be hooked up on the free platform
- Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow
President & Principal Consultant
Mullins Consulting, Inc.Computer Software, 1-10 employees
Oracle Social Cloud (legacy)
- Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
- No ability to boost posts or ads from SRM.
- Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
- Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.

Verified User
Manager in Marketing
Medical Devices Company, 5001-10,000 employeesPricing Details
Hootsuite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$49 per month
Hootsuite Editions & Modules
Edition
Professional | $491 |
---|---|
Team | $1791 |
Business | $7391 |
Enterprise | Contact for Pricing |
- per month
- none
Additional Pricing Details
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $179/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accountsOracle Social Cloud (legacy)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.
Starting Price
—Oracle Social Cloud (legacy) Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Hootsuite
Hootsuite 8.8
Based on 80 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
President/Owner
Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees
Oracle Social Cloud (legacy)
Oracle Social Cloud (legacy) 9.0
Based on 10 answers
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesUsability
Hootsuite
Hootsuite 9.0
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Founder
UpticaMarketing and Advertising, 1-10 employees
Oracle Social Cloud (legacy)
Oracle Social Cloud (legacy) 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Vice President of Marketing and Sales Operations
Relationship OneMarketing and Advertising, 51-200 employees
Reliability and Availability
Hootsuite
Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesOracle Social Cloud (legacy)
No score
No answers yet
No answers on this topic
Performance
Hootsuite
Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
CEO
Emma McLean KindergartenManagement Consulting, 1-10 employees
Oracle Social Cloud (legacy)
No score
No answers yet
No answers on this topic
Support Rating
Hootsuite
Hootsuite 8.1
Based on 239 answers
I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
Editor in Chief
MusicBoxPeteMusic, 1-10 employees
Oracle Social Cloud (legacy)
Oracle Social Cloud (legacy) 8.3
Based on 8 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies

Verified User
Manager in Marketing
Medical Devices Company, 5001-10,000 employeesIn-Person Training
Hootsuite
Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Search Specialist
MindshareMarketing and Advertising, 11-50 employees
Oracle Social Cloud (legacy)
No score
No answers yet
No answers on this topic
Online Training
Hootsuite
Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Verified User
Employee in Information Technology
Media Production Company, 11-50 employeesOracle Social Cloud (legacy)
Oracle Social Cloud (legacy) 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.

Verified User
Employee in Social Media
Implementation Rating
Hootsuite
Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Director of Social Media
United States Marine CorpsMilitary, 1001-5000 employees
Oracle Social Cloud (legacy)
No score
No answers yet
No answers on this topic
Alternatives Considered
Hootsuite
Honestly, it's been years since I used anything but Hootsuite. About five years ago, I did a bit of a vendor analysis and concluded that for my needs (which are primarily high-volume, high number of social media accounts), Hootsuite is the most cost-efficient option. However, let's face it: That's because my monthly fee is a lower, grandfathered rate.

Verified User
Vice-President in Marketing
Marketing & Advertising Company, 1-10 employeesOracle Social Cloud (legacy)
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for

Verified User
Analyst in Marketing
Consumer Goods Company, 201-500 employeesScalability
Hootsuite
We haven't needed to scale it all.

Verified User
Strategist in Marketing
Hospital & Health Care Company, 1001-5000 employeesOracle Social Cloud (legacy)
No answers on this topic
Return on Investment
Hootsuite
- I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
- It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Director of Social Media and Brand Management
PediaStaffStaffing & Recruiting, 11-50 employees
Oracle Social Cloud (legacy)
- Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
- Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
- Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
Manager of Digital Marketing
DENTSPLY InternationalMedical Devices, 5001-10,000 employees