Hootsuite vs Oracle Social Cloud (legacy)

• The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
• I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
• This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
• This superb tool helps us in keeping the whole social media at a single location.

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• The ability to schedule months of content at a time and view it across a calendar.
• The approval process - you can set up teams to create, edit, publish, approve etc.
• The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
• No ability to boost posts or ads from SRM.
• Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
• Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.

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• Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
• During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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• Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
• Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
• Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.

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