Hootsuite vs. Piano Amplifier

Hootsuite is best suited for organizations with less team members & loads of work to be done. The scheduling comes handy with such tools as it takes a lot of bandwidth of a person when posts have to be posted manually. It is less appropriate if a team member has bandwidth for daily posting.

Incentivized

SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• Posts without human input.
• Monitors algorithms.
• Easy to use interface.

Incentivized

• One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
• It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
• There needs to be a content library to house all the creative files so it's easier to choose and upload.

Incentivized

• I'd like to open up windows for more than one account/platform at time.

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

• Clarity of communication
• Quality of product
• Its sheer utility
• How we now rely on it greatly
• Reasonable price point

Incentivized

Hootsuite is a powerful and versatile social media management platform that streamlines scheduling, engagement, and analytics. However, there is room for improvement in user interface intuitiveness, pricing accessibility, and advanced analytics customization. Enhancing these aspects could further elevate its value and overall user experience.

Incentivized

I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

They don’t seem to understand the issues when we explain them.

Incentivized

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's no cost in using their social posting features. They also provide analytics as well. But since they are limited platform-wise on where you can post we kept Hootsuite.

Incentivized

We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.

Incentivized

We are only using in marketing and have been able to scale.

Incentivized

• For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
• The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.

Incentivized

• Increased engagement
• ROI
• Efficiency
• Transparency/data/insight

Incentivized