Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Piano Amplifier
Score 8.0 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
Pricing
HootsuitePiano Amplifier
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
HootsuitePiano Amplifier
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuitePiano Amplifier
Considered Both Products
Hootsuite
Chose Hootsuite
Hootsuite is great for managing multiple accounts across multiple platforms.
Piano Amplifier
Chose Piano Amplifier
Hootsuite allows for timing and managing multiple accounts but it doesn't optimize -- simply 'timing' a tweet doesn't mean it's going at the right time. It's also kind of an awkward platform and I find the search tools confusing sometimes and clunky.
Features
HootsuitePiano Amplifier
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
310 Ratings
14% below category average
Piano Amplifier
5.0
2 Ratings
41% below category average
Boolean keyword searches6.5204 Ratings5.12 Ratings
Filtering out noise/spam6.3215 Ratings4.62 Ratings
Sentiment analysis6.3212 Ratings5.12 Ratings
Broad channel coverage7.4285 Ratings5.12 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.8
430 Ratings
3% below category average
Piano Amplifier
5.1
3 Ratings
45% below category average
Content planning and scheduling8.8429 Ratings5.13 Ratings
Audience targeting6.9292 Ratings5.13 Ratings
Content optimization7.5352 Ratings5.13 Ratings
Workflow management7.8364 Ratings5.13 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.5
346 Ratings
8% below category average
Piano Amplifier
5.0
3 Ratings
47% below category average
Automated routing and prioritization7.3250 Ratings5.12 Ratings
Customer interaction histories7.4269 Ratings4.62 Ratings
Bulk actions7.8298 Ratings5.13 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
6.8
325 Ratings
12% below category average
Piano Amplifier
5.1
3 Ratings
41% below category average
Lead generation6.6198 Ratings5.13 Ratings
Content marketing7.5292 Ratings5.13 Ratings
Paid media management6.5197 Ratings5.13 Ratings
Campaigns and promotions6.5246 Ratings5.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.1
422 Ratings
3% below category average
Piano Amplifier
5.7
3 Ratings
38% below category average
Twitter7.5380 Ratings5.13 Ratings
Facebook8.6405 Ratings5.13 Ratings
LinkedIn8.2353 Ratings5.13 Ratings
Google+8.960 Ratings9.01 Ratings
Instagram8.3359 Ratings5.13 Ratings
Pinterest7.7175 Ratings5.12 Ratings
YouTube7.4165 Ratings5.12 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.7
347 Ratings
0% below category average
Piano Amplifier
5.1
3 Ratings
41% below category average
Campaign success analytics7.9319 Ratings5.13 Ratings
Real-time tracking7.5321 Ratings5.13 Ratings
Competitor analysis7.6221 Ratings5.12 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.6
354 Ratings
4% below category average
Piano Amplifier
7.1
3 Ratings
11% below category average
Role-based user permissions & privileges8.0301 Ratings7.13 Ratings
Mobile access7.2325 Ratings7.13 Ratings
Best Alternatives
HootsuitePiano Amplifier
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuitePiano Amplifier
Likelihood to Recommend
8.3
(486 ratings)
5.6
(5 ratings)
Likelihood to Renew
8.7
(89 ratings)
9.0
(2 ratings)
Usability
8.2
(125 ratings)
5.1
(2 ratings)
Availability
9.8
(21 ratings)
-
(0 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
5.6
(2 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.6
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuitePiano Amplifier
Likelihood to Recommend
Hootsuite
If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.
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Piano Software
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
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Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
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Piano Software
  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Piano Software
  • I'd like to open up windows for more than one account/platform at time.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Piano Software
  • Clarity of communication
  • Quality of product
  • Its sheer utility
  • How we now rely on it greatly
  • Reasonable price point
Read full review
Usability
Hootsuite
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
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Piano Software
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
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Reliability and Availability
Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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Piano Software
No answers on this topic
Performance
Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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Piano Software
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Piano Software
They don’t seem to understand the issues when we explain them.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Piano Software
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Piano Software
No answers on this topic
Implementation Rating
Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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Piano Software
No answers on this topic
Alternatives Considered
Hootsuite
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Read full review
Piano Software
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
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Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Piano Software
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
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Piano Software
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.