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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Vidyard

    Score8.3 out of 10
    N/AVidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

    $0

    Pricing
    HootsuiteVidyard
    Editions & Modules
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Free
    $0
    per month per user
    Starter
    $59
    per month per user
    Enterprise
    Custom Pricing
    per year
    Teams
    Contact Sales
    per month per user
    Offerings
    Pricing Offerings
    HootsuiteVidyard
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Features
    HootsuiteVidyard
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Vidyard
    Feature
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Vidyard
    -
    Ratings
    Boolean keyword searches7.0212 Ratings00 Ratings
    Filtering out noise/spam6.4224 Ratings00 Ratings
    Sentiment analysis6.7224 Ratings00 Ratings
    Broad channel coverage7.7298 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Vidyard
    Feature
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Vidyard
    -
    Ratings
    Content planning and scheduling9.0447 Ratings00 Ratings
    Audience targeting7.2304 Ratings00 Ratings
    Content optimization7.7368 Ratings00 Ratings
    Workflow management8.3379 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Vidyard
    Feature
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Vidyard
    -
    Ratings
    Automated routing and prioritization7.4260 Ratings00 Ratings
    Customer interaction histories7.3280 Ratings00 Ratings
    Bulk actions7.9311 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Vidyard
    Feature
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Vidyard
    -
    Ratings
    Lead generation6.6208 Ratings00 Ratings
    Content marketing7.6305 Ratings00 Ratings
    Paid media management6.8206 Ratings00 Ratings
    Campaigns and promotions6.7256 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Vidyard
    Feature
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Vidyard
    -
    Ratings
    Twitter7.6393 Ratings00 Ratings
    Facebook8.5421 Ratings00 Ratings
    LinkedIn8.0369 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram8.6376 Ratings00 Ratings
    Pinterest7.3182 Ratings00 Ratings
    YouTube7.6175 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Vidyard
    Feature
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Vidyard
    -
    Ratings
    Campaign success analytics8.2333 Ratings00 Ratings
    Real-time tracking7.7335 Ratings00 Ratings
    Competitor analysis7.6231 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Vidyard
    Feature
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Vidyard
    -
    Ratings
    Role-based user permissions & privileges8.3317 Ratings00 Ratings
    Mobile access7.5336 Ratings00 Ratings
    Video Marketing
    Comparison of Video Marketing features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    6.1
    49 Ratings
    22% below category average
    Lead generation00 Ratings7.938 Ratings
    Video personalization00 Ratings9.145 Ratings
    eCommerce00 Ratings2.82 Ratings
    Support for advertisements00 Ratings5.51 Ratings
    Video SEO00 Ratings6.331 Ratings
    Integration to Marketing Automation00 Ratings5.337 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    5.1
    36 Ratings
    19% below category average
    Integration to Salesforce.com00 Ratings2.921 Ratings
    Integration to Marketo00 Ratings5.011 Ratings
    Integration to HubSpot00 Ratings5.121 Ratings
    Integration to Eloqua00 Ratings7.31 Ratings
    Video Security
    Comparison of Video Security features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    8.3
    47 Ratings
    3% below category average
    Video access controls00 Ratings8.437 Ratings
    User management00 Ratings6.141 Ratings
    Video link sharing00 Ratings10.047 Ratings
    Internal video00 Ratings8.439 Ratings
    External video00 Ratings8.442 Ratings
    Video Player
    Comparison of Video Player features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    5.9
    47 Ratings
    33% below category average
    Player customization00 Ratings5.539 Ratings
    Embedded videos00 Ratings5.742 Ratings
    Video quality / Bandwidth controls00 Ratings4.944 Ratings
    Mobile compatibility00 Ratings7.737 Ratings
    Video Analytics
    Comparison of Video Analytics features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    8.0
    48 Ratings
    2% above category average
    A/B testing00 Ratings6.32 Ratings
    Streaming quality reports00 Ratings9.031 Ratings
    Per viewer tracking00 Ratings9.242 Ratings
    Per video tracking00 Ratings9.245 Ratings
    Video analytics dashboard00 Ratings6.145 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    6.1
    37 Ratings
    34% below category average
    On-Demand video00 Ratings6.128 Ratings
    Live streaming00 Ratings5.39 Ratings
    Impact of streaming on network00 Ratings7.31 Ratings
    Video upload & format support00 Ratings6.134 Ratings
    Video library / File management00 Ratings5.63 Ratings
    Video portal00 Ratings6.129 Ratings
    Video Engagement
    Comparison of Video Engagement features of Hootsuite and Vidyard
    Feature
    Hootsuite
    -
    Ratings
    Vidyard
    6.1
    21 Ratings
    26% below category average
    Video comments00 Ratings6.121 Ratings
    Best Alternatives
    HootsuiteVidyard
    Small Businesses
    Sendible
    Score7.2 out of 10
    Cincopa
    Score9.8 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Ensemble Video
    Score9.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Panopto
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteVidyard
    Likelihood to Recommend
    8.3
    (510 ratings)
    9.5
    (179 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    10.0
    (15 ratings)
    Usability
    8.3
    (149 ratings)
    8.9
    (58 ratings)
    Availability
    9.8
    (21 ratings)
    10.0
    (2 ratings)
    Performance
    9.8
    (19 ratings)
    10.0
    (12 ratings)
    Support Rating
    7.0
    (263 ratings)
    7.0
    (105 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    8.0
    (5 ratings)
    Configurability
    7.2
    (3 ratings)
    7.0
    (1 ratings)
    Ease of integration
    7.6
    (2 ratings)
    10.0
    (113 ratings)
    Product Scalability
    8.1
    (3 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    8.0
    (1 ratings)
    User Testimonials
    HootsuiteVidyard
    Likelihood to Recommend
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Vidyard
    Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
    Incentivized
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    Pros
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
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    Vidyard
    • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
    • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
    • The people are great. -They spent countless hours working with our team!
    Incentivized
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    Cons
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
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    Vidyard
    • It would be great if the use of the camera on an internet screen were more user friendly.
    • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
    • Could be more colorful.
    Incentivized
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    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
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    Vidyard
    Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
    Incentivized
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    Usability
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
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    Vidyard
    Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
    Incentivized
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    Reliability and Availability
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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    Vidyard
    Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
    Incentivized
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    Performance
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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    Vidyard
    It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
    Incentivized
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    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Vidyard
    Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
    Incentivized
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    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Vidyard
    The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
    Incentivized
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    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
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    Vidyard
    The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
    Incentivized
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    Implementation Rating
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
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    Vidyard
    It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
    Incentivized
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    Alternatives Considered
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
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    Vidyard
    I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
    Incentivized
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    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
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    Vidyard
    The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
    Incentivized
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    Return on Investment
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
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    Vidyard
    • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
    • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
    • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
    Incentivized
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    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

    Vidyard Screenshots

    Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.