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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Strategy Analytics

    Score8.4 out of 10
    N/AMicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
    Pricing
    HubSpot Marketing HubStrategy Analytics
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubStrategy Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Must contact sales team for pricing information.
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubStrategy Analytics
    Considered Both Products
    HubSpot
    No answer on this topic
    Strategy
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    No answers on this topic
    Features
    HubSpot Marketing HubStrategy Analytics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    Strategy Analytics
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.4375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Strategy Analytics
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Strategy Analytics
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Strategy Analytics
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    Strategy Analytics
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    Strategy Analytics
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    26 Ratings
    20% above category average
    Pixel Perfect reports00 Ratings10.023 Ratings
    Customizable dashboards00 Ratings10.023 Ratings
    Report Formatting Templates00 Ratings10.024 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    24 Ratings
    22% above category average
    Drill-down analysis00 Ratings10.022 Ratings
    Formatting capabilities00 Ratings10.024 Ratings
    Integration with R or other statistical packages00 Ratings10.016 Ratings
    Report sharing and collaboration00 Ratings10.023 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    23 Ratings
    20% above category average
    Publish to Web00 Ratings10.022 Ratings
    Publish to PDF00 Ratings10.023 Ratings
    Report Versioning00 Ratings10.020 Ratings
    Report Delivery Scheduling00 Ratings10.022 Ratings
    Delivery to Remote Servers00 Ratings10.05 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    22 Ratings
    22% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.020 Ratings
    Location Analytics / Geographic Visualization00 Ratings10.019 Ratings
    Predictive Analytics00 Ratings10.018 Ratings
    Pattern Recognition and Data Mining00 Ratings10.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    21 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.019 Ratings
    Role-Based Security Model00 Ratings10.020 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.020 Ratings
    Report-Level Access Control00 Ratings10.01 Ratings
    Single Sign-On (SSO)00 Ratings10.09 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    9.7
    19 Ratings
    22% above category average
    Responsive Design for Web Access00 Ratings10.019 Ratings
    Mobile Application00 Ratings10.015 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.019 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of HubSpot Marketing Hub and Strategy Analytics
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Strategy Analytics
    10.0
    8 Ratings
    25% above category average
    REST API00 Ratings10.06 Ratings
    Javascript API00 Ratings10.07 Ratings
    iFrames00 Ratings10.05 Ratings
    Java API00 Ratings10.04 Ratings
    Themeable User Interface (UI)00 Ratings10.05 Ratings
    Customizable Platform (Open Source)00 Ratings10.06 Ratings
    Best Alternatives
    HubSpot Marketing HubStrategy Analytics
    Small Businesses
    Vbout
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubStrategy Analytics
    Likelihood to Recommend
    7.5
    (670 ratings)
    10.0
    (50 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    9.9
    (27 ratings)
    Usability
    7.7
    (121 ratings)
    3.2
    (5 ratings)
    Availability
    9.1
    (25 ratings)
    9.0
    (2 ratings)
    Performance
    8.9
    (17 ratings)
    9.0
    (2 ratings)
    Support Rating
    8.4
    (88 ratings)
    2.2
    (5 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    9.0
    (5 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    9.0
    (4 ratings)
    Configurability
    7.3
    (2 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (21 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (21 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HubSpot Marketing HubStrategy Analytics
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Strategy
    MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Strategy
    • They sell the product well, and make promises you will actually believe
    • "checks the box" for most features a company would need. Doesn't actually deliver them though
    • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
    • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Strategy
    • The graph options are not as robust as an Excel user might want.
    • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
    • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Strategy
    I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
    Incentivized
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Strategy
    The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Strategy
    I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
    Incentivized
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    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Strategy
    Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
    Incentivized
    Read full review
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Strategy
    Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
    Incentivized
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    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Strategy
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Strategy
    I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
    Read full review
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Strategy
    We measured following KPI for the success
    • Increase in Business Feeds Loads
    • Reduction in Controllers Manual Work.
    • Conversion of Manual Work into Systematic Workflows.
    • Increase in Customer Spend
    • Reduction in Service costs
    • Reduction in time-to-market for new campaigns
    • Increase in cross sell and Up sell
    • Error reduction in customer Identification
    • Existing client retained
    Incentivized
    Read full review
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
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    Strategy
    Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
    Incentivized
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    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Strategy
    This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Strategy
    • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
    • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
    • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.