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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    WebWave

    Score9.5 out of 10
    N/AWebWave — an alternative for agencies and freelancers for creating custom websites for clients with the support of CMS. Using CMS with no sacrifices WebWave is a CMS platform that gives a designer precision up to 1 px in every single detail just like in more sophisticated graphic programs such as Photoshop while remaining a drag and drop software. This is to make creating websites much faster without loosing on details. Spend less time talking WebWave…N/A
    Pricing
    HubSpot Marketing HubWebWave
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubWebWave
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequired$7 per month
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubWebWave
    Considered Both Products
    HubSpot
    No answer on this topic
    WebWave
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    98%
    Would buy again
    50 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    100%
    Delivers good value for the price
    51 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    98%
    Happy with the feature set
    50 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    100%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    98%
    Implementation went as expected
    48 Answers
    Features
    HubSpot Marketing HubWebWave
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    WebWave
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.4375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    WebWave
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    WebWave
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    WebWave
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    WebWave
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and WebWave
    Feature
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    WebWave
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    Best Alternatives
    HubSpot Marketing HubWebWave
    Small Businesses
    Vbout
    Score9.9 out of 10
    Wix
    Score8.1 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    10Web
    Score7.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubWebWave
    Likelihood to Recommend
    7.5
    (670 ratings)
    9.6
    (53 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (121 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (25 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    5.3
    (2 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubWebWave
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    WebWave
    Well suited: Small businesses and entrepreneurs: WebWave is an excellent option for small businesses and entrepreneurs who need a professional-looking website without spending a lot of time and money. It's easy to use, customizable, and offers fast load times and responsive design. Less appropriate: Large e-commerce websites: If you're looking to create a large e-commerce website with a vast number of products and advanced features, WebWave may not be the best option. Its e-commerce functionality is limited compared to other website builders, and it may not be able to accommodate the needs of a large-scale online store. Also, if you need much coding, you would rather have it with something that is wordpress-based.
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    WebWave
    • WebWave's site builder is the platform's truly innovative feature. I've never come across another service that deploys a layer-based approach in web design, as most of them usually deploy a grid-based system. This is an incredible alteration that ensures WebWave behaves much like a traditional graphic design tool, thereby resulting in an experience that is a lot more intuitive and instinctive. I believe this has the potential to radically change the way people approach no-code web design.
    • WebWave provides automatic, daily backups and a free SSL certificate for every website. This results in excellent security.
    • WebWave's support team is first-class! I had some teething-issues in the beginning, but the support team quickly got me back on track.
    • WebWave's community/forum is an excellent place to vote and request new features. This proves the development team is committed to making WebWave better by listening to their users.
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    WebWave
    • Some scope for improvement in UX (colors are not very appealing). It is simple to use but design is a little dated. Especially in the builder section, I'd like to see modern design for buttons and maybe gradients also: as this is where visual motivation is also important
    • Some edits take effect only after pressing OK. That should be eliminated as it's an unnecessary addition. It's also kind of annoying to do that again and again, which can add up to a lot as we do so many small tweaks while building the website.
    • Few things (maybe glitches) in design. The rectangle below the footer was uneditable for me. I spent quite some time trying to figure it out so I'm convinced it's a glitch.
    • Website speed should be increased.
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    WebWave
    No answers on this topic
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    WebWave
    Very easy to use, intuitive, has many options and plug-ins, and is cheap.
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    WebWave
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    WebWave
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    WebWave
    1. The support person does not seem to understand the issues, and seems like they go off to talk to somebody and revert back every 5 to 10 minutes. It takes up a lot of time. 2. There is a lack of reading material to address simple issues like changing the website name in the dashboard, pasting a code, etc.
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    WebWave
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    WebWave
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    WebWave
    No answers on this topic
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    WebWave
    WordPress is a more flexible and adaptive content management system than Webwave. In addition to the functionalities that are already built-in, I am unable to add any customizable plugins or add-ons. However, in the majority of cases, the inherent features of Webwave are sufficient for developing a website that serves its intended purpose. Webwave also makes it possible for you to add animations and the appearance of each of your design elements, whereas WordPress builders require additional plugins in order for users to access most of such capabilities. Webwave has several essential design features available internally, thus saving money and time.
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    WebWave
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    WebWave
    • saved 30 hours per year per site (previously I had to manually run updates and check if everything is fine)
    • earns money for me without a touch (thanks to automatic billing of my customers for hosting and support) - additional (ca.) 120 USD per year per site
    • no negatives so far
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    WebWave Screenshots

    Screenshot of Customize the interfaceScreenshot of Edit desktop websiteScreenshot of Edit mobile websiteScreenshot of Free stock imagesScreenshot of InterfaceScreenshot of Layers panel