HubSpot Service Hub vs. Fin by Intercom vs. Microsoft Dynamics 365 Customer Service

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Service Hub
Score 8.5 out of 10
N/A
HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Fin by Intercom
Score 8.7 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per outcome
Microsoft Dynamics 365 Customer Service
Score 7.9 out of 10
N/A
Microsoft Dynamics 365 Customer Service is designed to create positive experiences through any channel and on any device to exceed customer expectations.
$50
per month per user
Pricing
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Editions & Modules
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Dynamics 365 Customer Service Professional
$50
per month per user
Add-In - Chat
$60
per month per user
Dynamics 365 Customer Service Enterprise
$105
per month per user
Dynamics 365 Customer Service Premium
$195
per month per user
Offerings
Pricing Offerings
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Free Trial
NoYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.Fin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Considered Multiple Products
HubSpot Service Hub

No answer on this topic

Fin by Intercom
Chose Fin by Intercom
Fin AI is way better than those above I've tried in my career. Easier to train and manage.
Chose Fin by Intercom
Way better than all of them - especially the workflow tool which I don't think Help Scout or Crisp even had. Really easy to manage capacity too through snoozing conversations and customers receiving emails after a response.

With HubSpot, there was no way for our users to return …
Chose Fin by Intercom
My main concern at the moment is how the integration looks to the users and Intercom just looks modern and up-to-date. HubSpot is missing this. In the background it always comes down to how you organize your team and processes.
Chose Fin by Intercom
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Fin by Intercom
Unlike Zendesk, Intercom has done it right, and continues to do so. Don't underestimate how important this is, we are many out in the market that feels this way
Chose Fin by Intercom
Intercom is a very intuitive system that is relatively easy and quick to set up, the majority of what you need is there and ready to go. Where HubSpot has the edge is on the CRM functionality it has, while Intercom has tagging and segmentation, it doesn't have the depth of CRM …
Chose Fin by Intercom
Intercom is a full suite that is more affordable than other systems such as Drift and HubSpot. Although the latter would have been even better integrated with our CRM since we use HubSpot Sales, the hidden costs with HubSpot always get us.
Chose Fin by Intercom
I used to use Hubspot live chat service for support. It always went down, and just wasn't as intuitive and clean as Intercom.
Microsoft Dynamics 365 Customer Service

No answer on this topic

Features
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Fin by Intercom
-
Ratings
Microsoft Dynamics 365 Customer Service
8.5
2 Ratings
4% above category average
Organize and prioritize service tickets7.616 Ratings00 Ratings10.02 Ratings
Expert directory7.94 Ratings00 Ratings8.02 Ratings
Subscription-based notifications8.26 Ratings00 Ratings10.01 Ratings
ITSM collaboration and documentation7.65 Ratings00 Ratings3.02 Ratings
Ticket creation and submission8.416 Ratings00 Ratings10.02 Ratings
Ticket response7.816 Ratings00 Ratings10.02 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot Service Hub
8.7
16 Ratings
8% above category average
Fin by Intercom
-
Ratings
Microsoft Dynamics 365 Customer Service
5.5
2 Ratings
37% below category average
External knowledge base8.816 Ratings00 Ratings3.02 Ratings
Internal knowledge base8.516 Ratings00 Ratings8.02 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot Service Hub
8.1
6 Ratings
1% above category average
Fin by Intercom
-
Ratings
Microsoft Dynamics 365 Customer Service
7.8
2 Ratings
3% below category average
Customer portal9.14 Ratings00 Ratings8.02 Ratings
IVR7.13 Ratings00 Ratings5.02 Ratings
Social integration7.34 Ratings00 Ratings8.02 Ratings
Email support7.86 Ratings00 Ratings10.02 Ratings
Help Desk CRM integration9.26 Ratings00 Ratings8.02 Ratings
Best Alternatives
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
Conversica
Conversica
Score 4.0 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Likelihood to Recommend
8.7
(18 ratings)
8.7
(384 ratings)
10.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(21 ratings)
-
(0 ratings)
Usability
8.8
(6 ratings)
8.7
(294 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
5.8
(10 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
7.4
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
6.6
(5 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot Service HubFin by IntercomMicrosoft Dynamics 365 Customer Service
Likelihood to Recommend
HubSpot
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
Read full review
Intercom
Fin is great for using for first line support. We use Fin for conversations where customers have a standard question, and Fin is able to pull from our content to answer this accurately and go above and beyond to include some basic problem solving. This really helps us free up our Support Team's time for more complex queries. Fin isn't appropriate for us on technical issues or conversations which require human support. We've had to remove Fin from interacting on these conversations as customers were becoming frustrated with speaking to AI, or having Fin be unable to problem solve. However, this was easy to set up through Intercom, and now customers with complex questions/situations or bugs/technical issues do not engage with Fin and Fin only handles suitable conversations.
Read full review
Microsoft
With the constant changes included in the product, we can now use it for all the customer service scenarios / channels, for e.g. earlier for voice, we had to buy 3rd party CTI based tools, but now Voice Channel being available as the part of the product, that solves that thing. Also we see constantly new AI-driven features added to the product that could save lot of time of the agents while working on the cases like case summary, automate email generation, sentiment analysis etc.
Read full review
Pros
HubSpot
  • It makes it easier for us to keep track of customer awareness and review in one spot.
  • The great thing about how easy it is to use all of its fantastic tools.
  • The ability to check customer retention.
  • It's easy to track and measure the success of our organization's sales team.
  • This is a fantastic all-in-one customer success suite that includes ticketing.
Read full review
Intercom
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
Microsoft
  • Dynamic CS allows you to access a wider customer base and gain artificial intelligence-powered insights into numerous client interaction activities.
  • It assists in gaining deep insights into numerous data analyses performed on various customer interaction activities, as well as data visualization and customer satisfaction enhancement.
  • This product has been extremely beneficial to my firm since it allows us to communicate with customers via a variety of channels, including e-mail and social media.
  • Extensible, and Microsoft responds rapidly to market demand with new features. In terms of service, both Microsoft customer success and technical teams collaborate closely to ensure appropriate delivery.
  • A better way to track client interactions is SaaS-based cloud services. This software may also be linked to outlook.
Read full review
Cons
HubSpot
  • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
  • We've been able to do everything we need to do with HubSpot Service Hub
Read full review
Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
Read full review
Microsoft
  • It occasionally crashes or slow down, but it usually works great.
  • Costly.
Read full review
Likelihood to Renew
HubSpot
No answers on this topic
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Microsoft
No answers on this topic
Usability
HubSpot
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
Read full review
Intercom
From an administration standpoint, Fin is very easy to set up, train, and test. Having the ability to impersonate a user in our system to see how Fin responds is huge. It lets you test several situations and throw curveballs at it (as customers will) without the risk of setting Fin live and wondering what will happen. It's also easy to fine-tune. Some chatbots you can never quite get right without spending hours on, but Fin usually takes a few minutes to dial it in. From a customer standpoint, Fin couldn't be easier to engage with. We tell customers up front it's an AI bot and they're wow'd with the experience
Read full review
Microsoft
Microsoft Dynamics 365 Customer Service is generally very user-friendly, especially for those familiar with Microsoft products. The strength of Microsoft Dynamics 365 Customer Service is its integration with Outlook and Microsoft Office products like Word, Excel etc. and it user interface being similar to those products. This makes it easy for user to adopt to any new app.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Intercom
always there
Read full review
Microsoft
No answers on this topic
Performance
HubSpot
No answers on this topic
Intercom
works perfect
Read full review
Microsoft
No answers on this topic
Support Rating
HubSpot
No answers on this topic
Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
Read full review
Microsoft
No answers on this topic
Online Training
HubSpot
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Microsoft
No answers on this topic
Implementation Rating
HubSpot
No answers on this topic
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Microsoft
No answers on this topic
Alternatives Considered
HubSpot
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
Read full review
Intercom
We only used the free live chat version from HubSpot, so Intercom is yards better! If I were just comparing an actual live chat between the two tools, HubSpot was often clunky and delayed, and it was hard to find past conversation information
Read full review
Microsoft
I have worked with Oracle CRM On Demand earlier, mainly for case management and basic customer support workflows. Oracle CRM was stable and worked fine for standard use cases, but customization was limited and changes usually required more effort and time. Integrations with other systems were also not very flexible.
Microsoft Dynamics 365 Customer Service is much stronger in terms of flexibility and scalability. The biggest advantage is tight integration with the Microsoft ecosystem like Outlook, Teams, Power Automate, and Power Apps, which makes automation and productivity much better. Case management, SLAs, queues, and omnichannel features are more advanced and easier to configure.
Read full review
Return on Investment
HubSpot
  • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
  • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
  • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
Read full review
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
Read full review
Microsoft
  • Creativity way.
  • Foster increase in revenue.
  • Improving decision-making.
  • Culture of good relationship/service.
Read full review
ScreenShots

HubSpot Service Hub Screenshots

Screenshot of where Service Hub helps to quickly address service tickets

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.