What users are saying about
51 Ratings
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Score 7 out of 100
97 Ratings
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Score 8.4 out of 100

Attribute Ratings

  • IBM Digital Analytics is rated higher in 3 areas: Usability, Availability, Implementation Rating
  • Kissmetrics is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Support Rating, Online Training

Likelihood to Recommend

7.0

IBM Digital Analytics

70%
23 Ratings
8.7

Kissmetrics

87%
48 Ratings

Likelihood to Renew

6.0

IBM Digital Analytics

60%
19 Ratings
7.4

Kissmetrics

74%
27 Ratings

Usability

9.0

IBM Digital Analytics

90%
1 Rating
7.1

Kissmetrics

71%
6 Ratings

Availability

10.0

IBM Digital Analytics

100%
2 Ratings
8.3

Kissmetrics

83%
12 Ratings

Performance

8.0

IBM Digital Analytics

80%
2 Ratings
8.5

Kissmetrics

85%
12 Ratings

Support Rating

2.0

IBM Digital Analytics

20%
8 Ratings
9.0

Kissmetrics

90%
18 Ratings

In-Person Training

IBM Digital Analytics

N/A
0 Ratings
9.1

Kissmetrics

91%
1 Rating

Online Training

7.1

IBM Digital Analytics

71%
2 Ratings
8.6

Kissmetrics

86%
3 Ratings

Implementation Rating

9.9

IBM Digital Analytics

99%
4 Ratings
7.3

Kissmetrics

73%
14 Ratings

Product Scalability

9.0

IBM Digital Analytics

90%
1 Rating

Kissmetrics

N/A
0 Ratings

Likelihood to Recommend

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Anonymous | TrustRadius Reviewer

Kissmetrics

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
akshay kashyap | TrustRadius Reviewer

Pros

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
John Runyon | TrustRadius Reviewer

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Cons

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski | TrustRadius Reviewer

Kissmetrics

  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Aaron Treguboff | TrustRadius Reviewer

Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

IBM Digital Analytics Editions & Modules

Additional Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500

Starting Price

$150 per month

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Likelihood to Renew

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer | TrustRadius Reviewer

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Usability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
Anonymous | TrustRadius Reviewer

Reliability and Availability

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 2 answers
Never had any issues
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 8.3
Based on 12 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Performance

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 2 answers
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 8.5
Based on 12 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Support Rating

IBM Digital Analytics

IBM Digital Analytics 2.0
Based on 8 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 9.0
Based on 18 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
Anonymous | TrustRadius Reviewer

In-Person Training

IBM Digital Analytics

No score
No answers yet
No answers on this topic

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Online Training

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Implementation Rating

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 4 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce | TrustRadius Reviewer

Kissmetrics

Kissmetrics 7.3
Based on 14 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Alternatives Considered

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Anonymous | TrustRadius Reviewer

Kissmetrics

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
Anonymous | TrustRadius Reviewer

Scalability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
Anonymous | TrustRadius Reviewer

Kissmetrics

No score
No answers yet
No answers on this topic

Return on Investment

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Anonymous | TrustRadius Reviewer

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Screenshots

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