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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Blackbaud Luminate Online

    Score6.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
    Pricing
    iContactBlackbaud Luminate Online
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactBlackbaud Luminate Online
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Luminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
    More Pricing Information
    Community Pulse
    iContactBlackbaud Luminate Online
    Considered Both Products
    iContact
    No answer on this topic
    Blackbaud
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    57%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    50%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    iContactBlackbaud Luminate Online
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Blackbaud Luminate Online
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Blackbaud Luminate Online
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Blackbaud Luminate Online
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Blackbaud Luminate Online
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Blackbaud Luminate Online
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Blackbaud Luminate Online
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactBlackbaud Luminate Online
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Bonterra Network for Good
    Score9.3 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    GiveSmart by Momentive
    Score7.5 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Kindsight iWave
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactBlackbaud Luminate Online
    Likelihood to Recommend
    8.0
    (45 ratings)
    3.7
    (87 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.0
    (21 ratings)
    Usability
    8.0
    (6 ratings)
    2.1
    (28 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    9.2
    (9 ratings)
    Support Rating
    9.9
    (9 ratings)
    5.0
    (32 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Online Training
    1.0
    (1 ratings)
    7.3
    (14 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    3.0
    (4 ratings)
    Configurability
    -
    (0 ratings)
    6.6
    (9 ratings)
    Ease of integration
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    9.8
    (11 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    iContactBlackbaud Luminate Online
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
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    Blackbaud
    Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
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    Blackbaud
    • House Donor Information. Easy report pulling. Queries and lists.
    • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
    • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Blackbaud
    • Reporting needs some work, this is being worked on in their new BETA program.
    • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
    • The Events module could use some improvements as well.
    • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
    Incentivized
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    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Blackbaud
    We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
    Incentivized
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    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Blackbaud
    You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
    Incentivized
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    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Blackbaud
    It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
    Incentivized
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    Performance
    iContact
    No answers on this topic
    Blackbaud
    Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
    Incentivized
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    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
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    Blackbaud
    Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
    Incentivized
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    In-Person Training
    iContact
    No answers on this topic
    Blackbaud
    Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
    Incentivized
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    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Blackbaud
    When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
    Incentivized
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    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Blackbaud
    Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
    Incentivized
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    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Blackbaud
    The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
    Incentivized
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    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Blackbaud
    Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
    Incentivized
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    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
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    Blackbaud
    • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
    • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
    • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
    Incentivized
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    ScreenShots

    Blackbaud Luminate Online Screenshots

    Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.