TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Image Relay

    Score8 out of 10
    N/AImage Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.N/A

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    Image RelayMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Image RelayMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    Image RelayMixpanel
    Considered Both Products
    Image Relay
    No answer on this topic
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    27 Answers
    86%
    Would buy again
    12 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    28 Answers
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    17 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    19 Answers
    90%
    Implementation went as expected
    9 Answers
    Best Alternatives
    Image RelayMixpanel
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Image RelayMixpanel
    Likelihood to Recommend
    8.0
    (28 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    8.6
    (2 ratings)
    10.0
    (13 ratings)
    Usability
    9.0
    (28 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.9
    (28 ratings)
    1.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    8.9
    (3 ratings)
    User Testimonials
    Image RelayMixpanel
    Likelihood to Recommend
    Image Relay
    Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
    Incentivized
    Read full review
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Pros
    Image Relay
    • Enables us to organize a large number of files in an easy-to-use format
    • Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
    • Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
    Incentivized
    Read full review
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Cons
    Image Relay
    • The AI tagging terms are too generic to really be helpful to us.
    • When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
    Incentivized
    Read full review
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
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    Likelihood to Renew
    Image Relay
    I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
    Incentivized
    Read full review
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    Image Relay
    Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
    Incentivized
    Read full review
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Support Rating
    Image Relay
    Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
    Incentivized
    Read full review
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Online Training
    Image Relay
    No answers on this topic
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    Image Relay
    The Image Relay team was very helpful in guiding us through the process. Excellent customer service and guidance.
    Incentivized
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    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    Image Relay
    We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
    Incentivized
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    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Return on Investment
    Image Relay
    • Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
    • I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
    Incentivized
    Read full review
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
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    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.