What users are saying about
54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 54 reviews and ratings
Top Rated
501 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 501 reviews and ratings
Feature Set Ratings
SEO and Conversion Optimization

7.6
Instapage, by Postclick
76%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Instapage, by Postclick ranks higher in 5/5 features
Instapage, by Postclick ranks higher in 5/5 features
Landing page A/B testing:

8.0
80%
3 Ratings

N/A
0 Ratings
Dynamic page text replacement

7.3
73%
3 Ratings

N/A
0 Ratings
Real-time analytics dashboard

8.0
80%
3 Ratings

N/A
0 Ratings
SEO tools

7.7
77%
3 Ratings

N/A
0 Ratings
Optimization recommendations

7.0
70%
3 Ratings

N/A
0 Ratings
Email & Online Marketing

Instapage, by Postclick
Feature Set Not Supported
N/A

6.9
Salesforce Marketing Cloud Email Studio
69%
Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features
Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

7.0
70%
2 Ratings
Dynamic content

N/A
0 Ratings

8.2
82%
44 Ratings
Ability to test dynamic content

N/A
0 Ratings

5.3
53%
2 Ratings
Landing pages

N/A
0 Ratings

4.1
41%
2 Ratings
A/B testing

N/A
0 Ratings

8.0
80%
44 Ratings
Mobile optimization

N/A
0 Ratings

7.3
73%
2 Ratings
Email deliverability reporting

N/A
0 Ratings

8.0
80%
6 Ratings
List management

N/A
0 Ratings

7.5
75%
3 Ratings
Triggered drip sequences

N/A
0 Ratings

6.7
67%
3 Ratings
Reporting & Analytics

Instapage, by Postclick
Feature Set Not Supported
N/A

4.3
Salesforce Marketing Cloud Email Studio
43%
Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features
Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

5.3
53%
2 Ratings
Standard reports

N/A
0 Ratings

4.9
49%
3 Ratings
Custom reports

N/A
0 Ratings

2.7
27%
2 Ratings
Attribute Ratings
- Instapage, by Postclick is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

7.7
Instapage, by Postclick
77%
28 Ratings

7.2
Salesforce Marketing Cloud Email Studio
72%
67 Ratings
Likelihood to Renew

Instapage, by Postclick
N/A
0 Ratings

8.9
Salesforce Marketing Cloud Email Studio
89%
18 Ratings
Usability

8.0
Instapage, by Postclick
80%
2 Ratings

7.8
Salesforce Marketing Cloud Email Studio
78%
2 Ratings
Availability

Instapage, by Postclick
N/A
0 Ratings

9.0
Salesforce Marketing Cloud Email Studio
90%
2 Ratings
Performance

Instapage, by Postclick
N/A
0 Ratings

2.0
Salesforce Marketing Cloud Email Studio
20%
4 Ratings
Support Rating

9.1
Instapage, by Postclick
91%
2 Ratings

1.0
Salesforce Marketing Cloud Email Studio
10%
10 Ratings
Implementation Rating

Instapage, by Postclick
N/A
0 Ratings

7.9
Salesforce Marketing Cloud Email Studio
79%
4 Ratings
Product Scalability

Instapage, by Postclick
N/A
0 Ratings

9.0
Salesforce Marketing Cloud Email Studio
90%
1 Rating
Likelihood to Recommend
Instapage, by Postclick
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Marketing Manager
Dye & Durham CorporationInformation Technology and Services, 201-500 employees
Salesforce Marketing Cloud Email Studio
It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Verified User
Contributor in Marketing
Warehousing Company, 1001-5000 employeesPros
Instapage, by Postclick
- Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
- Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
- Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
VP of Product Development
Elevated WorldwideProfessional Training & Coaching, 1-10 employees
Salesforce Marketing Cloud Email Studio
- Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
- Manages newsletter subscriptions and allows us to deploy on specific dates/times.
- Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Cons
Instapage, by Postclick
- There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
- There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
- If you work with a template and some code, it can be challenging to edit the default coding.
- The built-in forms can be a bit limiting.
- The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

Verified User
Manager in Marketing
Higher Education Company, 10,001+ employeesSalesforce Marketing Cloud Email Studio
- Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
- SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Technical Project Manager
Speedo International LtdTextiles, 51-200 employees
Pricing Details
Instapage, by Postclick
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0
Instapage, by Postclick Editions & Modules
Edition
Business | $1491 |
---|---|
Enterprise | Contact Sales |
- *Month
- none
Additional Pricing Details
*Pricing for annual contract.Salesforce Marketing Cloud Email Studio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Salesforce Marketing Cloud Email Studio Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Instapage, by Postclick
No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
International Product Development Manager
CareerBuilder.comInternet, 1001-5000 employees
Usability
Instapage, by Postclick
Instapage, by Postclick 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
President
DirtCheap Startup MasterMindManagement Consulting, 1-10 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Reliability and Availability
Instapage, by Postclick
No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Performance
Instapage, by Postclick
No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

Verified User
Program Manager in Marketing
Events Services Company, 10,001+ employeesSupport Rating
Instapage, by Postclick
Instapage, by Postclick 9.1
Based on 2 answers
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
President
DirtCheap Startup MasterMindManagement Consulting, 1-10 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Digital Marketing Lead & SalesForce Marketing Cloud Administrator
TELUSTelecommunications, 10,001+ employees
Implementation Rating
Instapage, by Postclick
No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Alternatives Considered
Instapage, by Postclick
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Director of Marketing
Core Digital MediaInternet, 11-50 employees
Salesforce Marketing Cloud Email Studio
I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Lead Technical Developer
WebMDHealth, Wellness and Fitness, 1001-5000 employees
Scalability
Instapage, by Postclick
No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Return on Investment
Instapage, by Postclick
- We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Founder, CEO
Founder, CEO Insanitek Research and DevelopmentResearch, 1-10 employees
Salesforce Marketing Cloud Email Studio
- Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
- Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
- Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Email Marketing Specialist
AnsiraMarketing and Advertising, 201-500 employees