54 Ratings
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Score 7.7 out of 100
Top Rated
501 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    SEO and Conversion Optimization

    7.6

    Instapage, by Postclick

    76%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Instapage, by Postclick ranks higher in 5/5 features

    Landing page A/B testing:

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Dynamic page text replacement

    7.3
    73%
    3 Ratings
    N/A
    0 Ratings

    Real-time analytics dashboard

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    SEO tools

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Optimization recommendations

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Instapage, by Postclick

    Feature Set Not Supported
    N/A
    6.9

    Salesforce Marketing Cloud Email Studio

    69%
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    4.1
    41%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    44 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    2 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Reporting & Analytics

    Instapage, by Postclick

    Feature Set Not Supported
    N/A
    4.3

    Salesforce Marketing Cloud Email Studio

    43%
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Standard reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    2.7
    27%
    2 Ratings

    Attribute Ratings

    • Instapage, by Postclick is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    7.7

    Instapage, by Postclick

    77%
    28 Ratings
    7.2

    Salesforce Marketing Cloud Email Studio

    72%
    67 Ratings

    Likelihood to Renew

    Instapage, by Postclick

    N/A
    0 Ratings
    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings

    Usability

    8.0

    Instapage, by Postclick

    80%
    2 Ratings
    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings

    Availability

    Instapage, by Postclick

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Performance

    Instapage, by Postclick

    N/A
    0 Ratings
    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Support Rating

    9.1

    Instapage, by Postclick

    91%
    2 Ratings
    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings

    Implementation Rating

    Instapage, by Postclick

    N/A
    0 Ratings
    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Product Scalability

    Instapage, by Postclick

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Likelihood to Recommend

    Instapage, by Postclick

    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Anonymous | TrustRadius Reviewer

    Pros

    Instapage, by Postclick

    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Josh Summerhays | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Cassidy Ebert | TrustRadius Reviewer

    Cons

    Instapage, by Postclick

    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Anonymous | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Gareth Beer | TrustRadius Reviewer

    Pricing Details

    Instapage, by Postclick

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $0

    Instapage, by Postclick Editions & Modules

    Edition
    Business$1491
    EnterpriseContact Sales
    1. *Month
    2. none
    Additional Pricing Details
    *Pricing for annual contract.

    Salesforce Marketing Cloud Email Studio

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Salesforce Marketing Cloud Email Studio Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Instapage, by Postclick

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 8.9
    Based on 18 answers
    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
    Brittany Dunn | TrustRadius Reviewer

    Usability

    Instapage, by Postclick

    Instapage, by Postclick 8.0
    Based on 2 answers
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Eric Cozart | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 7.8
    Based on 2 answers
    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
    Lisa Franks | TrustRadius Reviewer

    Reliability and Availability

    Instapage, by Postclick

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 9.0
    Based on 2 answers
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Lisa Franks | TrustRadius Reviewer

    Performance

    Instapage, by Postclick

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 2.0
    Based on 4 answers
    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Instapage, by Postclick

    Instapage, by Postclick 9.1
    Based on 2 answers
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Eric Cozart | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 1.0
    Based on 10 answers
    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
    Bogdan Enache | TrustRadius Reviewer

    Implementation Rating

    Instapage, by Postclick

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 7.9
    Based on 4 answers
    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
    Lisa Franks | TrustRadius Reviewer

    Alternatives Considered

    Instapage, by Postclick

    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Tamara Newman | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
    Danny (Danny Blaq) Tran | TrustRadius Reviewer

    Scalability

    Instapage, by Postclick

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 9.0
    Based on 1 answer
    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
    Lisa Franks | TrustRadius Reviewer

    Return on Investment

    Instapage, by Postclick

    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Grace Conyers | TrustRadius Reviewer

    Salesforce Marketing Cloud Email Studio

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
    Andrew Windle | TrustRadius Reviewer

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