49 Ratings
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433 Ratings
49 Ratings
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Score 7.3 out of 100

Salesforce Marketing Cloud Email Studio

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433 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Instapage

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I would recommend [Salesforce Marketing Cloud Email Studio] to anyone looking for a robust and feature loaded platform to design their emails. The key benefit of the email designer is that - emails can be designed using dragging and dropping design components and if more customization is required we can always dig deeper and write the custom HTML and styling in our emails. Highly recommended for marketers and email developers!
Harsh Shah | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Instapage
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Instapage
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Instapage
Salesforce Marketing Cloud Email Studio
7.7
Ability to test dynamic content
Instapage
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Instapage
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Instapage
Salesforce Marketing Cloud Email Studio
7.6
Mobile optimization
Instapage
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Instapage
Salesforce Marketing Cloud Email Studio
8.2
List management
Instapage
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Instapage
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Instapage
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Instapage
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Instapage
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Instapage
Salesforce Marketing Cloud Email Studio
2.7

Pros

Instapage

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Instapage

  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • More A/B testing options to help optimize content, messaging, and creative.
  • The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
  • Knowledge base is not updated fast enough when things change in the platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Instapage

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Instapage

Instapage 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Instapage

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Instapage

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Instapage

Instapage 9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 6 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Instapage

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Instapage

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Tamara Newman | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Instapage

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Instapage

  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Grace Conyers | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
  • Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
  • Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI
Gareth Beer | TrustRadius Reviewer

Screenshots

Pricing Details

Instapage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Instapage Editions & Modules

Edition
Business$1491
EnterpriseContact Sales
  1. *Month
Additional Pricing Details
*Pricing for annual contract.

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Instapage
8.6
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Instapage
Salesforce Marketing Cloud Email Studio
8.9

Usability

Instapage
8.0
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Instapage
Salesforce Marketing Cloud Email Studio
9.0

Performance

Instapage
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Instapage
9.1
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

Instapage
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Instapage
Salesforce Marketing Cloud Email Studio
9.0

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