What users are saying about
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Top Rated
148 Ratings
54 Ratings
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Score 7.7 out of 100

unbounce

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Top Rated
148 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Feature Set Ratings

  • Instapage, by Postclick ranks higher in 1 feature set: SEO and Conversion Optimization

SEO and Conversion Optimization

7.6

Instapage, by Postclick

76%
6.8

unbounce

68%
Instapage, by Postclick ranks higher in 5/5 features

Landing page A/B testing:

8.0
80%
3 Ratings
7.5
75%
12 Ratings

Dynamic page text replacement

7.3
73%
3 Ratings
7.1
71%
9 Ratings

Real-time analytics dashboard

8.0
80%
3 Ratings
7.1
71%
12 Ratings

SEO tools

7.7
77%
3 Ratings
5.8
58%
12 Ratings

Optimization recommendations

7.0
70%
3 Ratings
6.3
63%
11 Ratings

Attribute Ratings

  • Instapage, by Postclick is rated higher in 2 areas: Likelihood to Recommend, Usability
  • unbounce is rated higher in 1 area: Support Rating

Likelihood to Recommend

7.7

Instapage, by Postclick

77%
28 Ratings
6.7

unbounce

67%
50 Ratings

Likelihood to Renew

Instapage, by Postclick

N/A
0 Ratings
7.7

unbounce

77%
9 Ratings

Usability

8.0

Instapage, by Postclick

80%
2 Ratings
7.8

unbounce

78%
2 Ratings

Availability

Instapage, by Postclick

N/A
0 Ratings
9.1

unbounce

91%
2 Ratings

Support Rating

9.1

Instapage, by Postclick

91%
2 Ratings
9.6

unbounce

96%
8 Ratings

Implementation Rating

Instapage, by Postclick

N/A
0 Ratings
6.0

unbounce

60%
3 Ratings

Likelihood to Recommend

Instapage, by Postclick

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

unbounce

As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
Anonymous | TrustRadius Reviewer

Pros

Instapage, by Postclick

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays | TrustRadius Reviewer

unbounce

  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Jon Law | TrustRadius Reviewer

Cons

Instapage, by Postclick

  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Anonymous | TrustRadius Reviewer

unbounce

  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
Anonymous | TrustRadius Reviewer

Pricing Details

Instapage, by Postclick

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0

Instapage, by Postclick Editions & Modules

Edition
Business$1491
EnterpriseContact Sales
  1. *Month
  2. none
Additional Pricing Details
*Pricing for annual contract.

unbounce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$49 per month

unbounce Editions & Modules

Edition
Premium$159/mo1
Enterprise$399+/mo2
Essential$79/mo3
  1. 150 landing pages, 16 popups & sticky bars
  2. 375+ landing pages, 40+ popups and sticky bars
  3. 75 landing pages, 8 popups & sticky bars
Additional Pricing Details
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

Likelihood to Renew

Instapage, by Postclick

No score
No answers yet
No answers on this topic

unbounce

unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Christopher Whalen | TrustRadius Reviewer

Usability

Instapage, by Postclick

Instapage, by Postclick 8.0
Based on 2 answers
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart | TrustRadius Reviewer

unbounce

unbounce 7.8
Based on 2 answers
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Jeremy Poore | TrustRadius Reviewer

Support Rating

Instapage, by Postclick

Instapage, by Postclick 9.1
Based on 2 answers
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart | TrustRadius Reviewer

unbounce

unbounce 9.6
Based on 8 answers
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Michael Dell'Arciprete | TrustRadius Reviewer

Implementation Rating

Instapage, by Postclick

No score
No answers yet
No answers on this topic

unbounce

unbounce 6.0
Based on 3 answers
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Christopher Whalen | TrustRadius Reviewer

Alternatives Considered

Instapage, by Postclick

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Tamara Newman | TrustRadius Reviewer

unbounce

Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
Evan Laird | TrustRadius Reviewer

Return on Investment

Instapage, by Postclick

  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Grace Conyers | TrustRadius Reviewer

unbounce

  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Danilo Roberto Zerón | TrustRadius Reviewer

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