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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    Wishpond Propel IQ

    Score1.2 out of 10
    N/AWishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…

    $69

    per month

    Pricing
    Ion InteractiveWishpond Propel IQ
    Editions & Modules
    Managed Services + SaaS
    Custom
    per year
    Basic
    $69
    per month
    Pro
    $119
    per month
    Growth
    $199
    per month
    Offerings
    Pricing Offerings
    Ion InteractiveWishpond Propel IQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$5,500 per customerNo setup fee
    Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.Yearly plans are 36% off.
    More Pricing Information
    Community Pulse
    Ion InteractiveWishpond Propel IQ
    Considered Both Products
    Ion Interactive LLC
    No answer on this topic
    Wishpond
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    No answers on this topic
    33%
    Delivers good value for the price
    2 Answers
    Happy with the feature set
    No answers on this topic
    33%
    Happy with the feature set
    2 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    20%
    Lived up to sales and marketing promises
    1 Answers
    Implementation went as expected
    No answers on this topic
    33%
    Implementation went as expected
    2 Answers
    Features
    Ion InteractiveWishpond Propel IQ
    Content Creation
    Comparison of Content Creation features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Wishpond Propel IQ
    -
    Ratings
    Ideation10.099 Ratings00 Ratings
    Content collaboration5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Wishpond Propel IQ
    -
    Ratings
    Content hub10.0104 Ratings00 Ratings
    Forms / Gated content10.0107 Ratings00 Ratings
    Embedded CTAs10.0108 Ratings00 Ratings
    Content distribution8.093 Ratings00 Ratings
    Content promotion8.086 Ratings00 Ratings
    Content automation6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Wishpond Propel IQ
    -
    Ratings
    Audience profiling and targeting6.091 Ratings00 Ratings
    Closed-loop tracking and reporting8.095 Ratings00 Ratings
    Content performance analytics10.0116 Ratings00 Ratings
    Campaign optimization dashboard10.0107 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    -
    Ratings
    Wishpond Propel IQ
    1.4
    10 Ratings
    136% below category average
    WYSIWYG email editor00 Ratings1.07 Ratings
    Dynamic content00 Ratings1.09 Ratings
    Ability to test dynamic content00 Ratings1.09 Ratings
    Landing pages00 Ratings1.18 Ratings
    A/B testing00 Ratings1.010 Ratings
    Mobile optimization00 Ratings1.09 Ratings
    Email deliverability reporting00 Ratings2.78 Ratings
    List management00 Ratings2.610 Ratings
    Triggered drip sequences00 Ratings1.09 Ratings
    Lead Management
    Comparison of Lead Management features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    -
    Ratings
    Wishpond Propel IQ
    1.0
    10 Ratings
    148% below category average
    Lead nurturing automation00 Ratings1.09 Ratings
    Lead scoring and grading00 Ratings1.010 Ratings
    Data quality management00 Ratings1.08 Ratings
    Automated sales alerts and tasks00 Ratings1.07 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    -
    Ratings
    Wishpond Propel IQ
    1.2
    9 Ratings
    141% below category average
    Social sharing and campaigns00 Ratings1.29 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    -
    Ratings
    Wishpond Propel IQ
    2.6
    9 Ratings
    91% below category average
    Standard reports00 Ratings2.69 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ion Interactive and Wishpond Propel IQ
    Feature
    Ion Interactive
    -
    Ratings
    Wishpond Propel IQ
    1.1
    9 Ratings
    131% below category average
    API00 Ratings1.17 Ratings
    Role-based workflow & approvals00 Ratings1.16 Ratings
    Customizability00 Ratings1.08 Ratings
    Integration with Salesforce.com00 Ratings1.03 Ratings
    Best Alternatives
    Ion InteractiveWishpond Propel IQ
    Small Businesses
    Contently
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ion InteractiveWishpond Propel IQ
    Likelihood to Recommend
    10.0
    (135 ratings)
    1.0
    (10 ratings)
    Likelihood to Renew
    7.0
    (22 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (17 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (18 ratings)
    1.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Ion InteractiveWishpond Propel IQ
    Likelihood to Recommend
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
    Read full review
    Wishpond
    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Incentivized
    Read full review
    Pros
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
    Read full review
    Wishpond
    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Incentivized
    Read full review
    Cons
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
    Read full review
    Wishpond
    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review
    Likelihood to Renew
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Usability
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Performance
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Wishpond
    No answers on this topic
    Support Rating
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
    Read full review
    Wishpond
    There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
    Read full review
    Online Training
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Implementation Rating
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Alternatives Considered
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
    Read full review
    Wishpond
    We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
    Incentivized
    Read full review
    Scalability
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
    Read full review
    Wishpond
    No answers on this topic
    Return on Investment
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
    Read full review
    Wishpond
    • Negative google ROI.
    • A few conversions in September on paid social then none - negative ROI.
    • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
    • Emails don’t perform as well as my own for open rates or clicks.
    Read full review
    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.

    Wishpond Propel IQ Screenshots

    Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.