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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Sendoso

    Score8.2 out of 10
    N/ASendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.N/A
    Pricing
    IterableSendoso
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IterableSendoso
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    IterableSendoso
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Sendoso
    Feature
    Iterable
    8.1
    119 Ratings
    5% above category average
    Sendoso
    -
    Ratings
    WYSIWYG email editor8.9106 Ratings00 Ratings
    Dynamic content8.7113 Ratings00 Ratings
    Ability to test dynamic content8.5111 Ratings00 Ratings
    A/B testing8.6115 Ratings00 Ratings
    Mobile optimization7.9110 Ratings00 Ratings
    Email deliverability reporting6.9115 Ratings00 Ratings
    List management7.1115 Ratings00 Ratings
    Triggered drip sequences8.1102 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Sendoso
    Feature
    Iterable
    5.7
    116 Ratings
    27% below category average
    Sendoso
    -
    Ratings
    Dashboards6.2116 Ratings00 Ratings
    Standard reports5.6114 Ratings00 Ratings
    Custom reports5.4105 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Sendoso
    Feature
    Iterable
    7.0
    113 Ratings
    9% below category average
    Sendoso
    -
    Ratings
    API7.9102 Ratings00 Ratings
    Role-based workflow & approvals8.196 Ratings00 Ratings
    Customizability7.4103 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
    Third-party software integrations7.120 Ratings00 Ratings
    Best Alternatives
    IterableSendoso
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableSendoso
    Likelihood to Recommend
    8.6
    (120 ratings)
    8.3
    (187 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    6.8
    (3 ratings)
    Usability
    9.1
    (3 ratings)
    8.7
    (5 ratings)
    Availability
    8.2
    (4 ratings)
    8.2
    (1 ratings)
    Performance
    8.2
    (4 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (4 ratings)
    7.6
    (21 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Online Training
    6.4
    (1 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (1 ratings)
    Product Scalability
    7.3
    (4 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    IterableSendoso
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
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    Sendoso
    I've used all the sending platforms (Sendoso, Reachdesk, Loop & Tie, Alyce, and Surgar Wish). I've had the most success with Alyce. We're a global SaaS platform with presence in NAM, EMEA and APAC. We're valued at $2B and drive around $2.5M in sales. As a demand gen team we have about ~$12M in program spend, so I'd say the tool is suitable for a scaling mid-market/enterprise brand that's focused on ROI, efficiency and scaling. I'm not sure who Alyce is not suitable for to be honest, I can only speak from my experience using it in my current role. I imagine it's not suitable for a company whose tech stack cannot integrate with Alyce.
    Incentivized
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    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
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    Sendoso
    • The Custom Brand Shop has been a real game-changer.
    • Easy to place curation requests and quick responses.
    • The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.
    Incentivized
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    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Sendoso
    • Elements of the interface to setup Touches could be improved so there is not so much scrolling on pages
    • It would be nice to have a reporting options that shows all "status" EXCEPT delivered; so you can review all of them (in the Analytics area)
    • Allowing users to edit all inventory (even those setup by Sendoso on client's behalf)
    Incentivized
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    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
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    Sendoso
    We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).
    Incentivized
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    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
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    Sendoso
    I log in to the Sendoso website each time to use it, I'm not sure if there's an easier way. There may actually be a chrome extension that I'm just not using for whatever reason. I bet there is. But the website works well enough. Doesn't blow my mind, but it's all I need
    Incentivized
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    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
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    Sendoso
    Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them
    Incentivized
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    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
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    Sendoso
    Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all
    Incentivized
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    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
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    Sendoso
    They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.
    Incentivized
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    In-Person Training
    Iterable
    No answers on this topic
    Sendoso
    Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!
    Incentivized
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    Online Training
    Iterable
    No answers on this topic
    Sendoso
    These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.
    Incentivized
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    Implementation Rating
    Iterable
    No answers on this topic
    Sendoso
    Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well
    Incentivized
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    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
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    Sendoso
    Local vendors, including print & mail houses, are the only thing I can compare to Sendoso for similar services. Local vendors are good for ordering a bunch of swag to have at the office or [giving] away at conferences but if you are looking to send items to clients/prospects on-demand then a tool like Sendoso is a must.
    Incentivized
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    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
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    Sendoso
    Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly
    Incentivized
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    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
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    Sendoso
    • Hard to track ROI from gift giving and the true influence it had.
    • Same feedback for current customers and tracking ROI from those who decided to not churn and if this product aided.
    • Overall, folks are happy with receiving packages like the ones from Sendoso, but tough to say from an ROAS perspective whether this is worth it.
    Incentivized
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    ScreenShots

    Sendoso Screenshots

    Screenshot of Sendoso Platform: Inspire action and drive revenue in every phase of the customer journey by sending personalized gifts, eGift cards, food and wine, and other Physical Impressions™ at scale.Screenshot of Cameo Videos: Make connections with key buyers that you didn’t think were possible. Send personalized Cameos recorded by popular celebrities.Screenshot of Address Confirmation: Feel confident packages will land in the hands of your recipients because you can request that they confirm or change the address of wherever they’re currently working.Screenshot of Send Tracker: Get a high-level, visual summary of where your eGifts or packages are in the process of sending and delivery with Send Tracker to time your outreach and follow-up at exactly the right moment.Screenshot of Analytics Dashboard: Know exactly how Sendoso is impacting open and closed-won opportunities. Filter by top 5 to see your best performing campaigns or recent 5 to see results for your latest campaigns. Plus, drill into individual campaign ROI to see how your costs stack up against closed-won opportunities.Screenshot of Sendoso Integrations: Create, click, and connect from wherever you already work. Sales, SDR, and CX teams can execute one-to-one sends from Salesforce and Outreach, while Marketing teams can automate sends to larger audiences from Marketo.